Vihra Shopova
August 23, 2018

Our All-Time Favorite Blog Posts | The Move Edition

People keep diaries, but we keep this Magazine. Digging through our blog post archives we found some real treasures, written since the beginning of betahaus back in 2009. We've picked some of our favorites to show you where we started, how we've grown, and why we (still) love our community as much as we did on day one.

FROM THE CEO'S

As if the CEO’s weren't busy enough during the early years of betahaus, they were also responsible for writing blog posts. 

Going through our archives we found everything from a short note from Madeleine after our 5th anniversary explaining the reasons why she loves betahaus and a post where Max compared betahaus to a kid saying: "Watching your kid growing up can be a pleasure and a pain at the same time. Its first steps leave you choked up with emotion, and the first crash with a skateboard can cause a nervous breakdown."

Watching your kid growing up can be a pleasure and a pain at the same time. Its first steps leave you choked up with emotion, and the first crash with the skateboard can cause a nervous breakdown.

Go back even further and we came across this post by Christoph where he shares the story behind the betahaus logo and explains why it's perpetually in beta.

Meet Our Community

Last year, we partnered with ArtConnect to publish an interview series highlighting some of our dearest members. Without these members, our community would never be as vivid as it is. 

One of the earliest interviews was with Lubomila Jordanova, the founder of Plan A – the first donation platform in the fight against climate change. You might recognize her from her big smile and her distinctive Bulgarian accent. In this post, she shares her ideas on climate change and tells us why there is no Plan B for our planet!

The next interview in the series was with Lenny Leiter – filmmaker and the founder of Deskish. In his interview, he described Dekish as a visual online playground for creative people and elaborates on how his filmmaking has influenced his startup. When he's not on our blog, you're most likely to see Lenny running around with his camera gear, and he even created a short movie about our community (which will come out very soon!).

While at first, you might not think that becoming an entrepreneur and a ceramic atelier have much in common, Elizaveta Barsegova will prove you wrong. Once on our team at betahaus, Elizaveta now works as a creative designer and  the founder of brsg Keramik. In this interview, she shares her unique perspective on where creativity and entreprenuership intersect.

Speaking of creativity, there was one member who moved in and built a music studio. Diego Ain aka AinTheMachine is a Brazilian composer and producer with a clear goal: to transform the way we interact with music. He explains Musica Biotronica, which is music without instruments, the four elements (body, voice, everyday objects, and technology), and gives us insight into his creative process in this interview.

Twice a week, there is a Community Run at betahaus, led by Jon Sykes. Jon, the self-proclaimed "European Brit", is the founder of Us Berlin and Racemappr. This feature addresses his strong passion for running and racing himself, and this is how he ended up creating Racemappr, the platform to help anyone discover their next challenge.

Last but not least, we interviewed perhaps the world's only "dream facilitators" - Luiza Arcushin. She might not be in tech, but she’s innovative as they comes. As Luiza explains, "Dream Facilitation is an empowering consultancy for people who want to investigate, plan and implement projects to fulfill their life purpose." 

Going through all these old blog posts reminds us once again exactly where we started and how much we love our community. We're more than excited to see what the Move will bring into the next chapter and look forward to seeing which entrepreneurs and world-changers join us for the ride.

Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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