Jack Henderson
June 20, 2017

Meet Our Members #2: Startup Founder & Weekend athlete Jon Sykes!

Jon, the European brit as he calls himself, is the founder of Us Berlin and Racemappr. Moving to Berlin to create his agency and startup he has been living in the German capital almost five years now. Growing up outside London in a small town called Harpenden, he graduated in Business at Cardiff and furthered his studies with a post-graduation in Advertising and Communication. Starting his career in a true “Madman” style Advertising agency, he worked with a whole spectrum of products like cars, beer, finance and health. After arriving in Berlin Jon ran an international agency where he met some great people in his job, he found the company’s environment limiting. So, he decided to invite 10 of his best contacts across design, writing, management, photography and more to openly talk through the idea of collaborating. Everyone loved it and never looked back.

There are other thousands of design agencies in Berlin. What makes you different?

The same thing that makes all agencies different - the people. Creativity comes from all of the influences, learning and culture that your individual team members have. Our structure is about creating the best environment to bring that together to challenge and improve the work - and we really see the impact it has. We are also far more than just a design agency, as our heritage is in architecture, advertising, strategy and business - and this is reflected in how we consult our clients. We remain more flexible than traditional agencies because our structure is more fluid.

You run your design agency from the betahaus, collaborating with plenty of betahaus members. Tell us about your team members and working style.

The collaborations extend beyond just the idea of client / corporate projects. As curators of the cafe walls in the betahaus cafe, we combine with other artists and designers because we love to broaden our own perspectives and influences. The agency is a structure to help us work on our own creative projects and ultimately make more happen. Teo, my partner in the agency, heads up the creative team. She’s worked with me since the beginning and helped craft the agency into what it is now. We balance out each other's skills and personalities to run the team, and get great new input from them on top.


‍Jon & his Us Berlin partner Teo

You recently launched Racemappr, a platform to discover running, triathlon or cycling races near you. Is it a side project? Did you develop it with the same team behind Us Berlin?

Racemappr is a platform to help anyone discover their next challenge. It helps inspire people by connecting them, on a local level, with racing communities and event organisers. It’s more than a side project and my vision is pretty big. Naturally having clients for the agency, their needs come first, but I find a way to manage it. It’s just about having a balance and I am supported by some great people. Yes, there is some crossover in the team, which is why it’s a great one. Everyone has shown amazing passion and support for it and have been instrumental in getting it this far.

How did you figure out there was a need for such a product? Are you active yourself in any of the activities Racemappr searches for?

I love to race myself. Particularly triathlon and running but I am also open to any challenge. The feeling of completion when you have pushed yourself is amazing, which is why the market and community is always growing. I just saw an opportunity that wasn’t being filled, mainly based on the idea that many other services were simplified versions of what I think can really help this community. It really is a case of mixing things together that I’m passionate about to solve my own needs. I’ve consistently shared the plans with organisers, racers and other stakeholders which has not only taught me a lot but also given me the constant drive, because they really want it too.


‍Racemappr in action

Running such big projects must not leave you with a lot of personal time. How has your life changed since you started your own company? Any wisdom to share with the other betahaus members about what you have learned in your entrepreneurial journey?

I always use the word balance to justify whatever phase I’m in. And I also realise that to function I need variety in both work and play. But at the same time, whilst sounding naff, most of it doesn’t feel like work. It’s just my journey of creating and growing what i’m interested in. Having won the beta fest ‘party animal’ award last year, I don’t think the violins need to come out just yet.

Some wisdom:

  • Run more. Always clears my head and helps me settle my mind towards tasks and objectives.
  • Commit. It all takes time to grow so be ready for the long haul, ups and downs.
  • Engage. Communities like betahaus can become such pivotal part of the experience so start talking. It’s helped in all areas.


We’re more than happy to grab a coffee with anyone who is looking for creative services to see how we can help them. Or anyone who is interested in what we are doing with Racemappr should join the site and is welcome to get in touch - we always welcome feedback.

Want to join Jon and other entrepreneurs at betahaus? See how here! 

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound

The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 

You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 


Thanks for signing up :)
Oops! Something went wrong while submitting the form