From 4-7 October, betahaus is hosting Coworking Week. This year's event is happening in Tirana with four full days of workshops, lectures, one-on-one consultancy sessions, and networking opportunities. Tirana is slated to be home of our new location in 2019. To celebrate the opening of betahaus | Tirana and get to know the Albanian startup ecosystem, we’re bringing together startup experts from all around Europe to exchange knowledge, discuss the sharing economy, and establish the future of work. Within Coworking Week, we will be bringing betabeer to Tirana along with other startup events, as well as announcing the winners of BETAPITCH Tirana.
Here are some of the highlights of the program and more information about the speakers.
Our first featured guests at Coworking Week are both Senior Consultants at LNE Group – a government advocacy, public funding, and strategic advisory, working with clients in the United States and across Europe. In their workshop on Saturday (6 October) Patrick Barth and Damian Borowski will be teaching you all about grant writing and how to demonstrate the credibility of your business plan in order to build a successful public funding bid. LNE Group represents different clients from for-profit business, to multinational corporations, to privately-held businesses, to startups, to NGOs. The session finished off with a Q&A session so you can get answers regardless of the type of project you're working on.
The next speaker we'll have at Coworking Week is Lubomila Jordanova – member of betahaus | Berlin and the founder of of Plan A. Plan A is a crowdfunding platform in the fight against climate change, that uses AI to predict where climate change will hit the hardest. On Sunday (7 October), she’ll be sharing the story of her startup's growth and the different types of financing (bootstrapping, angel investment funding, VC funding, etc.) that she used during the different stages of the business.
Our next guest is a professor, entrepreneur and consultant in new technologies and startups. With a long-standing interest in the internet industry, Wilhelm Lappe actively participated in the development of web 2.0 and is currently involved with startups in Europe as a consultant, professor, and mentor for entrepreneurship-related projects. In his workshop on Saturday (6 October), you will learn the first steps of a successful internationalization strategy and how to create an action plan for your business. Wilhelm will share practical tips and help you organize a "prospection mission" step-by-step.
Every business needs powerful storytelling to grow. Lenny Leiter is a Berlin-based commercial filmmaker and founder of Deskish (a visual online playground for creative people) who will teach you how to engage an international audience through storytelling. Over the last several years, Lenny has made commercial as well as non-commercial films and received a rather impressive collection of awards at international film festivals! In the meantime, he founded Deskish – an app which allows people to drag & drop any content from their computer or other websites into a blank browser window and create fun GIFs, memes, a mood board, or even an individual collection of favorite Youtube videos. His storytelling workshop will be held on Sunday (7 October) in OFICINA.
Apart from our workshops and one-on-one sessions, there are two events during Coworking Week worth nothing.
BETAPITCH is our global startup competition that takes place in partnering spaces around the world. On 5 October the local BETAPITCH is returning to Tirana in search for the best startups in town! 10 startups will get to pitch on the stage before our jury for the grand prize – a trip to Berlin on 15 November for private meetings at Investors Day and the final BETAPITCH competition with the rest of the global winners. Last year's winners were the augmented reality startup Tikapps and the smart wheelchair maker ITforEquality.
Our best known community events are also coming to Tirana for Coworking Week. We’re very excited to introduce both betabreakfast and betabeer to the Albanian audience. Friday evening will be your chance to grab a beer and do some networking with all of the participants. On Saturday, we'll be having brunch together, enjoying some presentations from local startups, and chatting about ideas and future plans.
The events at Coworking Week will be divided into two main locations: The Tulla Culture Center and OFICINA. All of the workshops, one-on-one sessions, and panel discussions will be held in OFICINA - an entrepreneurship and innovation lab that has the goal to invest in, incubate, and help develop a new-technology industry in Albania.
However, the Grand Opening, the Investor’s Talk and Friday's betabeer will be held in Tulla - a cultural center famous for its authentic and alternative events. Tulla is often referred to as one of the most extraordinary venue in Tirana, so we're excited for this one!
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.