Taylor Record
January 31, 2018

We're Moving to Albania! What's Ahead for betahaus | Tirana

When betahaus started nine years ago, we were one of the first coworking spaces in Europe. Digital nomadism and remote teams were in their early days and Berlin was just on the edge of becoming a startup city. We saw an opportunity to create something that wasn’t quite there yet. We were driven to be at the center of innovation, but getting people to actually come to our coworking space? Well, that was to be our next challenge.

About the Deal

Nine years later, we can finally celebrate that the idea seems to have worked. We set out to pioneer coworking in Berlin, but to see our concept spread across Europe has surpassed everything that we could have hoped for in our early days. Not only have we seen betahaus expand into Hamburg, Sofia, and Barcelona, but we’ve established a long list of partner spaces around the world. That’s why when the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) invited us to collaborate with the Regional Economic Development Agency (RED) of Albania to create betahaus | Tirana, our answer was a definite “yes”.

About betahaus | Tirana

Located in one of the busiest areas of Tirana, the space for betahaus | Tirana will be revitalized in an ongoing effort in 2018.  Once renovated, the coworking space, event space, makerspace, restaurant, and café, will aim to serve Tirana’s budding community of freelancers, entrepreneurs, and other creative professionals. While the space will be locally managed, our team has committed to contributing everything we’ve learned about coworking and event management. The space will have its own BETAPITCH and its own version of the betahaus Academy. Rather than just looking good, it will be designed to facilitate the same open, collaborative atmosphere that has been so fundamental to our space in Berlin. We plan to have our hands in the project every step of the way, both in an official sense (business plans, training, etc.) and also in a more conceptual way (vibe, style, etc.) while allowing for adaptations to local culture and expectations of a workspace.

The construction works of the building for betahaus l Tirana are planned to be finished by September this year and the official opening date will be in the Q1 of 2019. In order to connect with the ecosystem and introduce betahaus to startups and entrepreneurs in Albania, we're organizing a Coworking Week in Tirana from October 4-7th this year. Investors, business development experts, and leading startups are going to host workshops and connect with the audience. There is also BETAPITCH Tirana, which will give a stage to great ideas and entrepreneurs. We're looking forward! 

Coworking Terrace of betahaus l Tirana
Construction Works by October 2018

It has always been at the core of our business to empower entrepreneurship. We have no doubt that the next months will be busy, but it is with great excitement that we take a leap into this emerging market. We look forward to watching as betahaus | Tirana becomes a hub for entrepreneurship, creativity, and innovation. We hope you’ll join us there when the door finally opens in 2019!

Want to work with us? Learn more about our coworking memberships at betahaus | Berlin.

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

Newsletter

Thanks for signing up :)
Oops! Something went wrong while submitting the form