Vihra Shopova
November 13, 2018

The Copenhagen Catalog Is Setting a New Direction in Tech

At the start of September, our co-founders Madeleine & Christoph visited the second edition of Techfestival in Copnehagen. Here are their highlights of the event and some of their insights behind the Copenhagen Catalog.

Copenhagen Techfestival

From 5-9 September, more than 16,000 curious entrepreneurs gathered in the city of Copenhagen with one goal – to set a more human-centred direction for tech. The second edition of Techfestival in Copenhagen was mainly focused on the impact that technology has on our lives. It aimed to provide, once again, a collaborative space for experts from all backgrounds to brainstorm the next wave in tech and set goals for making it more human.

The festival took place in Kødbyen – the iconic Meatpacking District – which turned into the perfect location for the conference's many talks, panel discussions, workshops, and keynotes. Big names such as Claire Evans and Bruce Sterling shared their insights on the open-air stage and challenged participants to come up with solutions for a better and more humanized tech world.

The Copenhagen Catalog

In last year’s edition of Techfestival, 150 tech-thought leaders were locked in Refshaleøen for 24 hours to discuss the future of technology and create a manifesto called The Copenhagen Letter. You can find a wrap up of last year’s event here.

This year, the experiment and the cause got even bigger. The same 150 participants were locked in the uKirke – a famous church in Copenhagen – for 48 hours. The goal this time was to provide 150 principles to help set a new, more human(ity)-centered direction for tech. During the two days, each of the 150 participants worked on his/her own principles. In the end, all concepts were gathered to create The Copenhagen Catalog.

Come to Investors Day & betapitch Global 2018 to see the Copenhagen Catalog live! You'll find it on display at our betahaus | Pop-Up on 15 November from 12pm-5pm.

Stories from our Co-founders

Together with people of all ages, backgrounds and nationalities our co-founders – Christoph and Madeleine –took a deep dive into the relationship between humans & technology. Here’s what they had to say about the event and the principles they were working on.

Left - Madeleine's Principle; Right - Christoph's Principle


''The whole event felt more like a public forum than the usual tech convention,'' said Madeleine. ''And it was just like meeting old friends. We all started together couple of years ago and now we have bigger responsibilities for the direction in which tech is heading. For the first time in a very long time my role was not to represent betahaus, but to contribute to the tech community and search for a positive change, mindset, and direction. And this felt great!''

When asked about the process, Madeleine explained: ‘’During the 48h brainstorm session, we were first divided into a few groups, depending on the topic we chose to work on whether it be tech in our governments, food systems, personal relationships, families and so on.‘’


Already by the second session, Madeleine had picked her topic – kids’ tech consumption. As a mother of two children, she was terrified of the consequences that tech could have on kids, if parents don’t restrict their usage. In Berlin, for example, there is an increasing awareness about healthy food. At the same time, you see children staring at phone screens for multiple hours a day, watching videos or playing games and nobody does anything about it. Madeleine believed that in the same way we know what is on our children’s plate and what kind of food we’re feeding them, we should create a Digital Nutrition Facts Box and start paying more attention to what is healthy and in what quantities they should be consuming technology.

Christoph went in a different direction building his principle. He tried to trace the evolution of tech, see where it went wrong, and solve the problem for future generations. ‘’Some decades ago, technology made some huge promises regarding democracy, yet today the tech world is ruled by the Big 4s (Google, Apple, Facebook, Amazon) having a monopoly over the tech world. It promised solutions about climate change, about the inequality of nations, or the health sector, but nowadays the problems are only getting bigger and bigger.

HIs solution was to ‘’Always Build An Escape Pod’’ in case things don’t work out as intended.

Bruce Sterling - The Closing Keynote

Want to Learn More?

Madeleine’s Highlight of the event: The Opening Keynote by Claire L. Evans’
Christoph’s Highlight of the event: The Closing Keynote by Bruce Sterling

We are excited to share that one of the co-founders of Techfestival, Thomas Madsen-Mygdal, is joining us for Investors Day and BETAPITCH Global on 15 November! He’s also bringing the Copenhagen Catalog in the form of exhibition. Grab your ticket for the event and come hear him speak. During Investors Day, the 150 principles will be spread around betahaus reminding both startups and investors of the direction we want to set for tech.

Can't make it to Investors Day? Check out some of the other events going on around the house.



OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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