Vihra Shopova
May 29, 2019

Here’s What Is Happening at betahaus | Neukölln

For a few weeks now, our second location in Berlin – betahaus | Neukölln – is up and running. Teams are settling in, our Club Area is filling up and the spring sun is shining over our backyard. Here is the latest news from the space and an overview of our upcoming events on Harzer Straße 39.

The Club Lounge

The ground floor of betahaus | Neukölln is now officially open for Club Members. Remember The Club from 10 Years in beta? We transformed it into a coworking area with Flexdesks where our Club members can work on their projects. On the ground floor you will also find the Front Desk and our Community Managers, who will welcome you, explain everything about the space, and answer any questions that might come up.

Photo by: Dominik Tryba


Learn more about our Coworking Memberships at betahaus | Neukölln here.

The Events

In the last few weeks, the event spaces at betahaus | Neukölln were packed with cool events. We opened up the Hide-Out with BETAPITCH Berlin 2019 at the start of April. The hotly contested pitching event saw 12 startups reveal their visions for improving accessibility in public transport. Here’s a recap video from the event.

Photo by: Dominik Tryba

On the 27th of April, we celebrated 10 years in beta. For our big anniversary in woworking, we transformed the space into a party venue and an art exhibition. Artists from our community filled The Basement with art, The Garden was full of fun activities and inside in The Club, we had our favourite DJ's playing. In case you have missed it, here’s a recap video from the event.

Photo by: Dan Taylor

In May, we also welcomed the LongHash Crypto conference and enjoyed 3 days of workshops and panel discussions on all things blockchain. Speaking about conferences, our friends from GitHub also chose the betahaus | Neukölln spaces for the workshop day of their biggest event - The Satellite Conference. More than 600 developers, executives, and industry leaders from around the world gathered in Harzer Straße 39 to brainstorm on the future of tech.

Photo by: Dominik Tryba

The Community Events

We believe that the most significant part of every coworking space are the community events. It's the best way to meet like-minded people and why not even future colleagues. That's why we don't want to wait much longer before launching our Community Events at betahaus | Neukölln. From the start of June, we're having a mid-day and afternoon yoga flow guided by Arrive Yoga, we'll be hosting regular weekly breakfast for members, and much more. Keep an eye on our Events Calendar so you don't miss out.

Photo by: Dan Taylor

The Teams

And speaking of community, we're genuinely excited about the new teams joining betahaus | Neukölln and their missions. Let us introduce you to some of them.

LAUDO

Laudo is a Berlin-based design agency that develops digital products (websites, apps, etc) with high quality design for upmarket brands. If you want to learn more about Oriëtta (UI/UX-Designer), Alex (Design Intern) or Joey (Frontend Developer), meet them in 3C or follow their Instagram account.


WONDERWERK


Wonderwerk helps sales teams onboard new employees so they can hit quota faster.They strongly believe that people should not change jobs every two years and empower their employees to learn at work and keep developing.


SECOND ELEMENTS


Second Elements is a SEO agency, founded in Hamburg in 1999, helps businesses from all sectors and all sizes of companies use their website as an effective and efficient sales channel with their website. Through Search Engine Optimization (SEO) and AdWords Management (SEM) they optimize websites and pages so they perform better in search engines.


Upcoming: BE-AT.TV

In the next couple of days BE-AT.TV is joining betahaus | Neukölln as well. They are an online global community connecting clubbers and electronic music fans with big-name DJs, venues and festivals.


So that's what's going on around betahaus | Neukölln! Make sure to follow us on Facebook, Instagram and keep an eye on our upcoming events so you stay up to date with the latest news around our new haus! 

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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