We spent most of 2018 reimagining what betahaus could be. Without the limitations of our original building, we had the chance to envision an entirely new space that still feels like ours.
We went to viewings all across Berlin trying to find a flexible location that was big enough for our community and cool enough to replace the house where we got our start. Rudi-Dutschke-Straße 23 looked like home from the minute we walked inside, with hidden hallways and a rooftop terrace; what we didn’t quite expect was that we’d find two spaces that we really loved.
Our chance came up to open a second space in Berlin, so we're taking it! At the beginning of 2019, we'll open betahaus | Neukölln for coworking and events and we're pretty damn excited about it.
betahaus | Neukölln will be located at Harzer Straße 39 in the Geyer-Werke building. The space is spread across six floors and will be divided up into coworking areas, makers workshops, studios, event spaces, and tons of team rooms. You’ll have access to a courtyard with a garden and a pond where you can take a break during the workday. And in case you’re wondering, we're working on a membership perk where you could work from either of our locations with just one membership.
“Rudi-Dutschke-Straße 23 will continue to be our HQ, while our space at Harzer Straße 39 will be about reconnecting with the makers and freelancers that made Berlin awesome in the first place,” says betahaus Co-Founder Christoph Fahle. “We chose the building in Neukölln because it is a super awesome historical site in an up-and-coming neighborhood. There is not much coworking in Neukölln yet, so we hope to contribute to the general infrastructure and build a space where there is nothing else so far.”
What do you think of our newest location? We're hosting a dedicated betabreakfast on 1 November where we’ll be looking at plans for the space (9:30am) before we head over to the new building for a tour (11:30am).
In the meantime, you can always email us at email@example.com or stop by our Front Desk with questions. We can't wait to share our ideas and get your input on this new location while everything is still in progress. Until then!
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.