Christoph Fahle
January 20, 2012

Was Ist Eigentlich die Gründing & Förderung Sprechstunde?

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Thorsten ist seit ein paar Wochen im betahaus aktiv und bietet regelmässig eine Sprechstunde zum Thema "Gründung&Förderung" an. Die Sprechstunde ist für betahaus | member und Gäste kostenlos. Unser Praktikant Max hat Thorsten mal ein paar Fragen dazu gestellt:

1. Thorsten, du bist unter anderem Kommunikationsberater und Gründungscoach. Wie bist Du im betahaus gelandet?

Ich bin spezialisiert auf die Kreativwirtschaft, und hier sitzt einfach das Publikum mit dem ich arbeiten kann und arbeiten will. Von daher ist es absolut sinnvoll für mich um hier zu sein. Ich arbeite mit dem internationalen Designzentrum und der KfW Bank zusammen, und hab mich hier öfters mit Klienten im Café getroffen. Ich hab noch ein Büro in Kreuzberg, und viele meiner Klienten sagen von sich aus „lass uns im betahaus treffen“, weil sie hier arbeiten. Irgendwann fiel mir einfach auf dass das der richtige Platz für mich ist, um zu arbeiten und auch um neue Klienten zu treffen.

2. Du berätst vor allem Gründer im Bereich Kreativwirtschaft. Was bringt dich dazu dich hierauf zu spezialisieren?

Ich habe Betriebswirtschaft und Kulturwissenschaft studiert, das heißt von Anfang an bestand da eine gewisse Logik mich in den Bereich Kultur- und Kreativwirtschaft zu begeben. Ich hab auch schon in anderen Bereichen gearbeitet, habe aber einfach gemerkt dass es mir am meisten Spaß macht in diesem kreativen Feld tätig zu sein. Deshalb bin ich hier

3. Welche Fragen beantwortest du in deiner Sprechstunde? Wo liegen deine Fachgebiete? Welche typischen Fragen tauchen immer wieder auf

In dieser Sprechstunde beantworte ich vor allem Fragen rund um die Förderung und Finanzierung von Startups und Selbständigen in der Gründungsphase, aber auch danach.

4. Warum gibst du die Sprechstunde? Was hoffst du damit zu erreichen?

Erst mal gebe ich die Sprechstunde weil ich hoffe dass die, die zu mir kommen, auch etwas mitnehmen können. Natürlich ist es aber auch ein von Vorteil für mich. Dadurch dass ich bei der KFW Bank akkreditiert bin, kann ich gefördertes Gründercoaching anbieten. Ich weiß, dass viele Kreative, gerade wenn sie sich selbstständig machen, nicht unbedingt die finanziellen Mittel haben sich ein Gründercoaching zu leisten. Von daher ist es quasi eine win-win Situation für mich und meine Kunden.

Wann die nächste Gründung&Förderung Sprechstunde stattfindet könnt Ihr in unserem Kalender sehen.

Weitere Information auf unserem Kalendar!

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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