What is wahwah FM?
Wahwah FM is a new form of radio App, more precisely it is a cloud searching radio which the user is able influence in different ways. The main idea behind wahwah FM is giving the possibility to users to listen the same song someone else is listening to in a synchronized way. The App on your smartphone connects to the App of another smartphone that you have chosen (you do not have to be connected in any social network), and starts playing the same song the other user is listening to synchronizing your smartphone to his. There are two main ideas behind this process: the user that connects cannot stop, pause, forward, or rewind the song unless he owns it on his smartphone. In addition, the App does not share your own music, it recognize it and pull the same song from a cloud to your smartphone, and then synchronize it to the other App. This is the reason why it is considered a radio: the user cannot influence the music he is listening to, unless he already owns the song.
What is Senzari and what is your relationship with them?
Senzari, one of the biggest competitors of Pandora, is a San Francisco based music company. It is now live in U.S., U.K., Spain, and Brazil. Being interested in entering the German market, the company decided to acquire wahwah FM. This will be a win-win relationship because wahwah FM can access the knowhow of Senzari, having the possibility of a free flow of people within the two companies. In addition, Senzari will be able to help solve some of wahwah FM problems, such as: the small range of availability (only Germany), the small scale the business model is build on, and the not yet sustainability of the company. On the other hand, Senzari will be able to gain a big market share of the European market, and have a first mover advantage against Pandora (which is not live in Germany either). Also, the U.S. based company will be able to improve its App with wahwah business model and knowhow.
Why did you decide to become a member of betahaus?
Before the acquisition of Senzari we used to have our own office in Neukölln, then, we needed a bigger space in a short notice, and the option of betahaus sounds perfect: we could have our own office within a day. Another reason why we chose betahaus as our own working space is the possibility to easily connect with other people. This was a decisive point because, after the acquisition, we realized we need more developers, and betahaus is the place to find them.
How does coworking affect you and your company?
Coworking is an essential component for our work at betahaus. It helps us to keep a fresh and updated mind while being able to create a good network. In addition, sometimes it is good to distract from your own work in order to have a more open mind and be able to think outside the box. Lastly, working at betahaus is a great opportunity to meet people that would perfectly fit in wahwah FM team as a permanent member or as a freelancer.
What are the main difficulties you faced so far?
The main difficulty that we faced so far is the copyright issue. In fact, a radio always need deals to play music it actually does not own, and being a cloud searching radio, where users can actually influence the music it is played requires the company to make other deals with copyright companies. As a matter of facts, we were able to sign contracts with GEMA, which solve one part of the problem. Another issue we found is a more technological issue that is still related to copyrights: by law, it is not allow to play more than three songs from the same artist in a row. This would not be a problem in a typical radio with a real DJ, because he personally decides the music to play, but wahwah FM is different, we needed to created an App that meets this requirement.
What are your future goals?
The first goal that we are trying to reach is expanding the team with more App developers and Europe market developers. In addition, we want to create an App that is a combination of the knowhow of Senzari and wahwah FM. Another goal would be to solve an issue that we noticed during the last months: when a user goes offline and is not playing music anymore, the people that are synchronized with him cannot reach him anymore.
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Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.
Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities
We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’
‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.
Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.
Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...
Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!
Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.
Claudius: What makes it nice here is that people are enjoying being here and working on their projects.
Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.
Orietta: And it’s just so spacious here. We have this super nice garden.
Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.
The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.