Christoph Fahle
November 12, 2012

Wahwah FM

The main idea behind wahwah FM is giving the possibility to users to listen the same song someone else is listening to in a synchronized way.

What is wahwah FM?

Wahwah FM is a new form of radio App, more precisely it is a cloud searching radio which the user is able influence in different ways. The main idea behind wahwah FM is giving the possibility to users to listen the same song someone else is listening to in a synchronized way. The App on your smartphone connects to the App of another smartphone that you have chosen (you do not have to be connected in any social network), and starts playing the same song the other user is listening to synchronizing your smartphone to his. There are two main ideas behind this process: the user that connects cannot stop, pause, forward, or rewind the song unless he owns it on his smartphone. In addition, the App does not share your own music, it recognize it and pull the same song from a cloud to your smartphone, and then synchronize it to the other App. This is the reason why it is considered a radio: the user cannot influence the music he is listening to, unless he already owns the song.

What is Senzari and what is your relationship with them?

Senzari, one of the biggest competitors of Pandora, is a San Francisco based music company. It is now live in U.S., U.K., Spain, and Brazil. Being interested in entering the German market, the company decided to acquire wahwah FM. This will be a win-win relationship because wahwah FM can access the knowhow of Senzari, having the possibility of a free flow of people within the two companies. In addition, Senzari will be able to help solve some of wahwah FM problems, such as: the small range of availability (only Germany), the small scale the business model is build on, and the not yet sustainability of the company. On the other hand, Senzari will be able to gain a big market share of the European market, and have a first mover advantage against Pandora (which is not live in Germany either). Also, the U.S. based company will be able to improve its App with wahwah business model and knowhow.

Why did you decide to become a member of betahaus?

Before the acquisition of Senzari we used to have our own office in Neukölln, then, we needed a bigger space in a short notice, and the option of betahaus sounds perfect: we could have our own office within a day. Another reason why we chose betahaus as our own working space is the possibility to easily connect with other people. This was a decisive point because, after the acquisition, we realized we need more developers, and betahaus is the place to find them.

How does coworking affect you and your company?

Coworking is an essential component for our work at betahaus. It helps us to keep a fresh and updated mind while being able to create a good network. In addition, sometimes it is good to distract from your own work in order to have a more open mind and be able to think outside the box. Lastly, working at betahaus is a great opportunity to meet people that would perfectly fit in wahwah FM team as a permanent member or as a freelancer.

What are the main difficulties you faced so far?

The main difficulty that we faced so far is the copyright issue. In fact, a radio always need deals to play music it actually does not own, and being a cloud searching radio, where users can actually influence the music it is played requires the company to make other deals with copyright companies. As a matter of facts, we were able to sign contracts with GEMA, which solve one part of the problem. Another issue we found is a more technological issue that is still related to copyrights: by law, it is not allow to play more than three songs from the same artist in a row. This would not be a problem in a typical radio with a real DJ, because he personally decides the music to play, but wahwah FM is different, we needed to created an App that meets this requirement.

What are your future goals?

The first goal that we are trying to reach is expanding the team with more App developers and Europe market developers. In addition, we want to create an App that is a combination of the knowhow of Senzari and wahwah FM. Another goal would be to solve an issue that we noticed during the last months: when a user goes offline and is not playing music anymore, the people that are synchronized with him cannot reach him anymore. 

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Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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