Christoph Fahle
September 18, 2009

wahlsonntag, atomparty, waschmaschinenroboter, barcamp - die nächste Woche wird spannend

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Zum Teil kommen wir selbst etwas durcheinander, wenn wir uns den Raum-, Termin- und Eventplan der nächsten Woche mal ganz genau angucken. Das Atoms and Bits Festival hat so ein gewisses disruptives Potenzial, wie es unsere Freunde von Palomar5 wohl ausdrücken würden. Es sind nicht nur 5 verschiedenen Themen, die das Festival beinhaltet, auch die verteilte Architektur des Festivals in Berlin, Köln, Barcelona,  Hamburg, New York, Moskau etc.. machen das Ganze etwas unübersichtlich.

atomsandbits_logo_1280x512

Die Uridee zu dem Festival ist eigentlich noch gar keine 2 Monate alt. Gleich mehrere Leute haben dieselbe Idee gedacht und weil Denken und Twittern heutzutage oft gleichzeitig passieren, wurde gleich vernetzt, geprototyped und losgeplant. Herausgekommen ist ein Festival, das sich auf ganz konkrete Weise beschäftigt mit dem digitalen Shift, der in Begriff ist auch die ganz reale Welt Stück für Stück zu verändern. Mit OpenEverything, DIY, CoWorking, Arts&Culture und Politics haben wir 5 Themenbereiche geschaffen, die uns verschiedene Perspektiven liefern auf diesen Shift.

Vor allen Dingen schauen wir uns das nicht nur an, sondern wir machen/produzieren auch was. Wir "upcyclen" Waschmaschinen und bauen ein WLAN Fahrrad. Wir stellen im Prinzessinnengarten Schreibtische auf, wir bauen eine Politik-Gesellschaft API, feiern eine Abschlussparty und lassen am Tag drauf eine neue Regierung wählen. Für einen Überblick über alle Events schaut Euch bitte www.atomsandbits.net an. Ich muss zugeben, das ist nicht die übersichtlichste Webseite, aber klickt euch mal durch. Im folgenden ein paar "handpicked" Events, damit es einfacher wird. Eine komplette Übersicht der Events bei uns im betahaus findet ihr hier.

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

Landscape not supported.
Please switch your smartphone back to portrait view!