Christoph Fahle
January 3, 2011

Überwintern // Wir wollten uns mal vorstellen!

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Foto: "Neue Ordnung 2010" Dana Lorenz, HGB Leipzig

Es ist wieder soweit: an diesem Donnerstag um 18h startet das betahaus Café  mit einer Fotoausstellung ins neue Jahr. Diesmal haben wir Besuch von fünf jungen StudentInnen der renommierten HGB Leipzig (Hochschule für Grafik und Buchkunst). Es wird ziemlich intim und auch ein bisschen dreckig. Eintritt ist ab 18, und zieht euch warm an!

Zum Aufwärmen am Eröffnungsabend sorgen die jungen FotografInnen sogar höchstselbst für eine ordentlich heiße Suppe. Dazu gibt es elektronische Klänge von Michael Rosen (Digital in Berlin) sowie gegen 20h einen Auftritt unseres Überraschungsgastes, den wir ganz frisch im Berliner Untergrundgarten gepflückt haben. Er bringt sein Cello und eine Loopstation mit - ihr glaubt gar nicht, was man damit alles anstellen kann. Am späteren Abend (ab ca. 22h) läutet DJ Dosenfisch die Party mit tanzbarem Elektro ein.

Aber jetzt mal konkret zum Inhalt der Ausstellung:

Fünf junge FotografInnen reisen neugierig zusammen in die prägenden Städte ihrer Jugend um sich der alten Heimat neu anzunähern: fotografisch, künstlerisch, persönlich.

Die Fotografien lassen sich zwischen Tag und Nacht, zwischen Illusion und Identität verorten. Private und öffentliche Szenerien verschmelzen. Gezeigt werden sehr persönliche Innenansichten und Porträts einer jungen Nachwendegeneration aus Münster, Bremen, Berlin, Nürnberg und Magdeburg. Perspektiven zwischen Lust und Angst, Provokation und Konvention.

Unter dem Titel "ÜBERWINTERN" macht die Wanderausstellung der Gruppe "Wir wollten uns mal vorstellen!" Station im betahaus. Gezeigt werden aktuelle fotografische Arbeiten von Florian Glaubitz, Larissa Rosa Lackner, Dana Lorenz, Marie-Luise Marchand und Julia Wilmes, die allesamt in Leipzig an der HGB (Hochschule für Grafik und Buchkunst) Fotografie studieren. Auf der Reise durch die Republik und in den jeweiligen Städten entstehen wiederum neue Arbeiten, die in einer abschließenden Ausstellung in Leipzig präsentiert werden.

Wer mehr über das Projekt erfahren möchte:

Eröffnungsparty: Do., 06.01.11 ab 18h mit heißer Suppe, Life-Musik (Charles Sammons / Cello, Loopstation) und elektronischen Klängen (Michael Rosen / Digital in Berlin). ab 22h DJ Dosenfisch / Elektro

Ausstellung: 07. - 29.01.11 Mo-Fr 9-19h

Weitere Informationen über unsere Events hier! 

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK

After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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