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Katka Nagyová
November 4, 2019

The Werder Lab: How You Can Transform European Football

Werder Bremen wants to hear your ideas of how smart technology can transform European football. That’s why we at betahausX have launched The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.

With a valuable place in an incubation program on offer, this is your opportunity not only to collaborate with one of Europe’s highest ranked teams, but also to transform the spectacle of football through digital innovation. Here's more on the challenge and how to apply! 

Aims of The Werder Lab

Football is at the core of European culture. In Germany alone, around 7.1 million people are members of football clubs, and in the last ten years German professional football has grown 8.6% year on year. The interest is there, and the potential for growth is still huge. 

American sport has led the way in converting sports data into innovation. The data revolution began in the 80s, when the Oakland Athletics baseball team using in-game stats to identify undervalued players. Today 3D camera technology combined with digital wristbands in basketball is optimising player utilisation, while RFID player tracking is being used to provide the NFL with ‘Next Gen Stats’ on movement and alignment.

Werder Bremen aims to bring this spirit of digital innovation to European football. They believe that technological transformation is at the core of building the perfect team, keeping teams on top form, and enhancing their performance.

The Werder Lab is an opportunity for the smartest solutions from around the world to improve understanding and procedures around talent prediction, injury prevention, digital content management, and partner relationships.

About the Competition

Ten startups and teams with ideas they believe have the potential to revolutionise how football is played and managed will be invited to showcase their concepts. They’ll do so in front of a panel of experts representing Werder Bremen on 6th March, at betahaus | Berlin. 

The three solutions which impress the panel the most will land a place on a 60 day incubation program. During the program, they will collaborate with Werder Bremen and betahausX to bring their concepts to life.

How Your Team Benefits

The incubation program not only offers free workspace at betahaus | Berlin, and mentoring by industry experts from Werder Bremen and betahausX, but also exclusive access to data from professional players and football clubs. The real life sports environment will allow you to put your products to the acid test.

Another advantage for the winners will be gaining exposure and market access through the club’s marketing channels, access to a global network of Werder Bremen top management, and to the global betahaus startup community. You do not need to be based in Bremen or Berlin for the duration of the program.

Your ideas will not disappear into an innovation vacuum, but enjoy real impact with the help of one of Germany’s largest sports clubs. This is a chance to improve the quality of football across Europe.

Working with Werder Bremen and betahausX

During the incubation program, the winning teams will have the opportunity to work closely with football, data and business experts from both Werder Bremen and betahausX. 

Collaborating with Werder Bremen means exposure to leaders from one of Europe’s most successful teams: Bundesliga founders, four-time German Champions, six-time German Cup winners, and one-time European Winner’s Cup holders. There are few people able to teach you more about running a football team. 

Working with betahausX means having the backing of one of Europe’s most effective startup incubators. We’ll ensure that you’re able to fully realise your ideas by proving the space, mentorship and support to transform your concepts into winning solutions. 

How to Enter The Werder Lab Competition

If you think your startup or team has a concept which has the potential to revolutionise football, apply here. The ten finalists will be announced on 19th February 2020.

Check out more upcoming events and red about our community and other challenges here

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln

"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen

"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.

"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019

Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,


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