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Club
€99/Month
Professional
€250/Month
Team Room
Varies
Christoph Fahle
March 20, 2012

The Perfect Pitch: A How-to Guide

By now, you and your startup team may already be underway with your one-pagers, soon to be sent to our betapitch jury, and you may be wondering just how you can improve your chances of making it into the top-10 and, eventually, the winning spot.

By now, you and your startup team may already be underway with your one-pagers, soon to be sent to our betapitch jury, and you may be wondering just how you can improve your chances of making it into the top-10 and, eventually, the winning spot.

Our jury will soon be swamped with one-pagers from all sorts of startups. From this mess of papers, 10 of the best will be chosen to pitch at betapitch on May 3rd.

Your applications will be evaluated on 4 criteria: your business model, your team, the purpose of your startup, and, finally, your originality and innovativeness.

Naturally, these criteria will also apply to your pitch, should you be nominated as a finalist.

Your startup should not only have a cool idea and catchy slogan, but should also be based on a solid business model – one that ensures your startup can remain functional and continue to receive revenue in the long term. That is why we chose the Business Model Canvas by Osterwalder and Pigneur as the basis for our application process (meaning, your one pager should be based on this). By using the business model canvas you should be able to develop a fairly complete idea of your business model, that others can grasp easily. You can download the canvas here.

Behind nearly every successful startup company is a well-rounded team, bringing together diverse skill-sets and levels of expertise, and working towards a common goal. 

Of course, you want to be doing all of this for a reason. It would be a shame to develop great business model and assemble a talented team, only to waste all of that on an idea that neither concerns nor interests anyone else. Your startup should address an existing need in real life, taking on a significance in the lives of others, and should do so in a way that is creative, innovative, and that benefits both you as a business, as well as your target market.

Lastly, your startup should be based on your own idea, and executed as originally and innovatively as possible. Drawing inspiration from existing startups is one thing, simply aping them is another. Needless to say, if you are caught simply renaming and rebranding an already-existing startup, your application will not even be considered: betapitch is proud to be a copycat-free zone.

So you’ve been nominated as a finalist. The challenge is now to present your idea in a way that captures the attention and interest of our judges. Your originality, purpose, structure, and plan must shine through in this as well – try to think of something that stands out; something other than the standard corporate presentation. For eye-catching, yet effective presentations, we suggest making use of one of the many great online resources out there, such as Prezi, or Salon.io. Your team will have 5 minutes to present your idea, and 5 minutes to answer any questions from either the jury or the audience.

Learn more about how to succeed at your startup pitch competition.

With all of this in mind, we wish you and your teams the best of luck, and we look forward to receiving your applications until April 20 at 23:59 (GMT+1). Please note that applications and presentations must be in English!

We will then let you know whether or not your team has been selected until April 26, and send you some additional information about the pitch. Teams selected as finalists are strongly encouraged to attend a Pitch Training Session on Wednesday, May 2.

Click here to find more insightful articles like this! 

From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.


In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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