Christoph Fahle
February 24, 2012

The Future of Learning, for the Love of Learning: betahaus | Salon #3

Why are universities so slow to adapt to today’s means and methods of learning? How can we initiate radical change from within a system that actively discourages it? Are universities – or even schools – necessary in this day and age?

Why are universities so slow to adapt to today’s means and methods of learning? How can we initiate radical change from within a system that actively discourages it? Are universities – or even schools – necessary in this day and age?

These were some of the many questions raised on the evening of Tuesday February 14, at the third edition of Beta-Salon. The topic: University 2.0 – For the <3 Of Learning. Four speakers, each with a distinct, contrasting position on the matter, set the theme for the evening as featured guests.

The evening began on an animated note, with Dale J. Stephens, founder and leader of the UnCollege movement, suggesting that university, along with any kind of schooling, should be attended at the will of the student. This was followed by introductory statements from the other three featured guests. Anna-Lena Schindl, a physics major at Jacobs University Bremen, and organizer of the university’s first TEDx conference, described how she benefitted from attending a private university with a non-traditional structure. Hannes Klöpper, founder of the academic social-network iversity, explained how social networking is, and should be, the future of what universities commonly use as “online resources”. Finally, Dr. Stephan Breidenbach, founding dean of Humboldt-Viadrina School of Governance, explained how he, as an academic leader, wishes to change the system from within, and presented the Master of Public Policy program as an example of innovation in the structure and content of post-secondary study programs.

These four contrasting positions from four very different backgrounds resulted in some interesting questions – both practical and philosophical – that related back to the central questions of the role of universities in the 21st century, and how they must reinvent themselves in order to remain relevant.

What exactly inspires one to want to learn – is there a universally-innate desire to pursue a certain subject of interest, or does it require a structured environment in which a set method of learning is imposed? Of course, the suggestion of providing students of all ages with the freedom to choose whether or not to enroll in established educational institutions – the UnCollege position, essentially – raised several more questions, such as who would benefit from having such a choice, and whether or not it would worsen existing societal divisions.

The final audience question of the evening came in the form of a proposal: that each of the four guest speakers suggest one way in which they would change universities as institutions of learning. Dale began by suggesting that universities operate on a more temporary basis, offering short-term memberships similar to what one would find at a gym. Anna-Lena, drawing from her own experience at Jacobs University, suggested the elimination of courses in favour of independent study projects at all levels. Hannes suggested an additional resource – TEDx cinemas, in which talks would be regularly broadcast. Dr. Breidenbach finally suggested a change in which grading systems operated; taking into account skills not only tested in coursework, but also general competencies applicable to real life. Universities – he concluded – should ultimately be places in which each individual can reveal and achieve their full potential.

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CloudMade (United Kingdom)

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High-Mobility (Germany)

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German Autolabs (Germany)

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Neohelden (Germany)

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Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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