Christoph Fahle
June 26, 2013

The BETAPITCH | Global Finalists Are...

After 8 awesome local BETAPITCH events in Berlin, Cologne, Hamburg, Sofia, Barcelona, Vienna and Copenhagen during the last 10 months we selected 16 startup superstars which will compete against each other on the BETAPITCH | Global.

We won't tell you all the finalists yet - there should be some surprise! But you can be sure on July 6th you have the chance to meet the founders of some awesome startups located all around Europe! So make sure you save the date and book a ticket via eventbrite.

Here is a sneak peak of who's going to pitch:

We'll have a few startups out of the travelling sector like goeuro which helps you to plan the optimal way to travel around Europe. The founder of goeuro Naren Shaam a former betahaus| member just collected 4million $ seed funding.

Also on stage will be our one and only solarbrush! Don't miss his pitch! It is hilarious! The winner of the last betapitch | Berlin Ridha invented the first wireless robot that is able to clean solar panels - it can even jump from one to the other! We are very curious with which new improvement he'll come up this time!

Of course there will be also a few Apps like Swipes from Copenhagen which is a great simple & powerful daily task planner. It is based on a 3 menu bar and swiping gestures, inspired by Mailbox & GTD methods. It will help you to get your things done within just a swipe!

And because the criterias of the betapitch are not only "innovation", "business" model and "team" but also "meaning", we have Farmhopping and bikeway pitching. Farmhopping connects farms to urban people worldwide. It is an interactive social crowdfunding platform “where Facebook meets e-bay for farms.”

Bikway the winner of betapitch | Copenhagen is an experimental urban mobility startup. It's a fertilizer to implement Copenhagen cycling experiences in cities all around the world. We are very curious how they will manage to change the world of biking!!

And last but not least we are very happy to have Zenguard amongst the finalists, a one-click solution which uses a lightweight browser plug-in to allow users to surf the net securely, using encryption. Super important if you wanna google something in China for example! Zenguard is part of the Axel Springer Plug n Play Accelerator and just won a wildcard to the betapitch | global!

So it's gonna be a thrilling evening and it won't be easy for our jury members - amongst them Jake the founder of Vimeo - to decide which team will get the winning package including half a year space at betahaus for free, 10.000€ cash by hub:raum, 2 weeks at blackbox mansion and at the Plug n Play Techcenter to check out the Silicon Valley not to mention the trip to Paris powered by mailjet. 

More upcoming events and announcements you can find in our beta calendar!

Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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