Christoph Fahle
July 29, 2013

Startup of the Week: Thought of You

What is it?

Do you know that moment when you see something, hear a song or when you are at a certain locationand instantly think of someone? With Thought of You, an iPhone app (Android coming soon), you sendthese spontaneous thoughts to friends & family, by sending a photo, iTunes song preview, YouTubevideo or text. A thought really can be anything. The underlying message is always: “Check this out,this made me think of you…” A nice detail is that when you receive a thought, the push notificationon your phone screen reads - e.g. “Sally Thought of You”. The same way you show your friends whatmade you think of them, you discover what they associate with you. Over time, a truly uniquecollection of what connects you with friends & family emerges.

Why?!

We want to trigger fun and meaningful communication and avoid that the “Thought of You moments”, as we call them, drown in our busy everyday lives. Also, we aim to offer the best solution to let you see at a glance what really connects you with friends & family - so you can also think of Thought of You as a diary, scrapbook or a photo album which automatically grows over time.

What are your plans with it?

Being in beta stage, the next step is a first proof of concept. To achieve that, we are working ongrowing the user base and to offer the Android version as quickly as we can. Meanwhile we arecontinuously improving the product and see how we can evolve. We therefore invite everyone to giveit a try and see if Thought of You works for him/her.

What were the challenges you’ve gone through?

Setting up a powerful team certainly has been the biggest obstacle. People are the main asset whenyou build something new. But also deciding on how to make best use of your resources (mainly timeand money) has been very challenging.

How does your team like working from betahaus?

At first, we were two people working on Thought of You full time, having external consultants andprogrammers. The team then grew step by step and in our case, betahaus has been proving to be theideal place for that process. We believe it to be also to be the right fit for the next steps tocome. It is a great place to work as it combines all necessary features of a modern workplace. Youcan focus on your job, meet like-minded people and have fun.

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Want to become part of the betahaus community? Find out how !

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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