Alice Nell
August 27, 2013

Startup of the Week: Global Eyes Production

Global Eyes Production, a new film and video production in Berlin, is based on niche expertise. The customers are NGOs, foundations, ministries, embassies and organizations working in the international field. The main focus of Global Eyes Production is to promote democracy and human rights, based on the expertise of its founder Josephine Landertinger Forero. All products are offered in five languages.

Hello Ms. Forero Landertinger. What makes Global Eyes Production unique and where does your potential lie?

J. Landertinger Forero, Global Eyes Production: GLOBAL EYES PRODUCTION is a media company that promotes intercultural dialogue and raises awareness of human rights issues through documentaries, video workshops and online journalism. As a result, we are interesting for institutions working in human rights and democracy work, which are looking for video productions that can implement their concepts visually. Recently a staff member of UN Women said to me: "We had commissioned a video production to produce a film about women's rights, but we first had to invest a lot of time with our contractor explaining the subject matter." That wouldn’t have happened with us.

How did the idea for Global Eyes Production originate?

J. Landertinger Forero, Global Eyes Production: My father worked for the United Nations for more than 30 years. This experience, the international environment and other less pleasant events in my life influenced my interest in human rights, women's rights, international cooperation, diversity and migration. As a child to binational parents, I grew up speaking five languages and had an interest in communication processes from early stages. Moving images fascinated me most, because images are often understood without the need for specific language skills. After several years working as an employed video producer for an organization, starting up my own company was the right step for my career. The cutting point between visual storytelling and democracy/ human rights/ immigration is my great passion.

So what have you been able to achieve at the beginning?

J. Landertinger Forero, Global Eyes Production: In the beginning it is important to have good and trustworthy partners who can recommend you or who can give your company a certain "standing". I was fortunate that well-known companies, such as Sony Latin America or the Investment Bank Berlin believed in my idea from the very beginning. Alliances with Irrepressible Voices and Humanity in Action are very important for the NGO sector. As for the documentary production, I am very committed to working with Colombian film productions and want the world to experience other stories than the commonly known about this country.

Finally: Where will Global Eyes Production be in about 3 years?

J. Landertinger Forero, Global Eyes Production: I definitely want to expand and build up two solid offices in Berlin and Bogotá. We want to be the partner of choice when it comes to overcome stereotypes, cross borders, to explain human rights visually and produce high-quality socially relevant documentaries – for cinema, the web, TV and transmedia. The latter is where I see a lot of growth potential. Transmedia is the future of documentary, and thus of Global Eyes Production. Projects such as "Alma" by Arte and Upian are pioneers and great examples. We want to follow.

Still no membership at betahaus? Click here and join us!

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

Newsletter

Thanks for signing up :)
Oops! Something went wrong while submitting the form