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Alice Nell
August 27, 2013

Startup of the Week: Global Eyes Production

Global Eyes Production, a new film and video production in Berlin, is based on niche expertise. The customers are NGOs, foundations, ministries, embassies and organizations working in the international field. The main focus of Global Eyes Production is to promote democracy and human rights, based on the expertise of its founder Josephine Landertinger Forero. All products are offered in five languages.

Hello Ms. Forero Landertinger. What makes Global Eyes Production unique and where does your potential lie?

J. Landertinger Forero, Global Eyes Production: GLOBAL EYES PRODUCTION is a media company that promotes intercultural dialogue and raises awareness of human rights issues through documentaries, video workshops and online journalism. As a result, we are interesting for institutions working in human rights and democracy work, which are looking for video productions that can implement their concepts visually. Recently a staff member of UN Women said to me: "We had commissioned a video production to produce a film about women's rights, but we first had to invest a lot of time with our contractor explaining the subject matter." That wouldn’t have happened with us.

How did the idea for Global Eyes Production originate?

J. Landertinger Forero, Global Eyes Production: My father worked for the United Nations for more than 30 years. This experience, the international environment and other less pleasant events in my life influenced my interest in human rights, women's rights, international cooperation, diversity and migration. As a child to binational parents, I grew up speaking five languages and had an interest in communication processes from early stages. Moving images fascinated me most, because images are often understood without the need for specific language skills. After several years working as an employed video producer for an organization, starting up my own company was the right step for my career. The cutting point between visual storytelling and democracy/ human rights/ immigration is my great passion.

So what have you been able to achieve at the beginning?

J. Landertinger Forero, Global Eyes Production: In the beginning it is important to have good and trustworthy partners who can recommend you or who can give your company a certain "standing". I was fortunate that well-known companies, such as Sony Latin America or the Investment Bank Berlin believed in my idea from the very beginning. Alliances with Irrepressible Voices and Humanity in Action are very important for the NGO sector. As for the documentary production, I am very committed to working with Colombian film productions and want the world to experience other stories than the commonly known about this country.

Finally: Where will Global Eyes Production be in about 3 years?

J. Landertinger Forero, Global Eyes Production: I definitely want to expand and build up two solid offices in Berlin and Bogotá. We want to be the partner of choice when it comes to overcome stereotypes, cross borders, to explain human rights visually and produce high-quality socially relevant documentaries – for cinema, the web, TV and transmedia. The latter is where I see a lot of growth potential. Transmedia is the future of documentary, and thus of Global Eyes Production. Projects such as "Alma" by Arte and Upian are pioneers and great examples. We want to follow.

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Probably the biggest benefit of coworking is community and events. Now we know it may not be the first thing you’re looking for as you seek out your next office space, but bear with us.

Imagine using your lunch breaks to chat with someone in your industry. Meeting freelance developers at after-work beers. Networking with investors at BETAPITCH. Pitching at our weekly betabreakfast and getting support and feedback on your new ideas.

betahaus has spent the last 10 years cultivating a community of people who we genuinely like working with. And when you join, your team will become a part of it, too.

" People matter! Community was always what we were all about. ‘’

In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.

Interview with LAUDO at betahaus | Neukölln
Interview with Obst.Digital at betahaus | Neukölln

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln



"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen


"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.



"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019


Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,
betahaus

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