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Christoph Fahle
August 15, 2011

Startup of the week – #5: We&Co

I am currently a co-founder for We&Co and I do some consulting on the side. We&Co is an free App, that gives you the opportunity to thank people you meet in your everyday life. That can be your favorite waitress, hairdresser or the awesome guy from the shoe shop next door. The main idea is, that since we already have facebook or linkedIn, where we connect with family, friends or colleagues, there should be also a way to connect with the amazing people who go the extra mile to help you every day. If someone delivers great service, you can say thank you via We&Co and give something positive back.

betahaus: How long are you in Berlin and since when do you work at the betahaus?

Ryan Jones: I actually live in Tübingen with my wife. She had a seminar here in Berlin and I took the opportunity to join her and work from the betahaus. After moving to Germany from Switzerland, I have worked in several coworking spaces:  Augsburg, München, Stuttgart & Wankheim.  Several people recommended that I stop by the betahaus while staying in Berlin. Betahaus seems to have built quite a coworking brand in Germany!

What are you working on right now?

I am currently a co-founder for We&Co and I do some consulting on the side.  We&Co is an free App, that gives you the opportunity to thank people you meet in your everyday life. That can be your favorite waitress, hairdresser or the awesome guy from the shoe shop next door. The main idea is, that since we already have facebook or linkedIn, where we connect with family, friends or colleagues, there should be also a way to connect with the amazing people who go the extra mile to help you every day. If someone delivers great service, you can say thank you via We&Co and give something positive back. It's like a game, you can exchange information about outstanding service with your friends.  But, at the same time, it empowers and motivates employees from the service sector (who are so often overlooked) via positive feedback.  Personally, I love using We&Co because it helps me build more human relationships.  We hope We&Co can build a movement around thankfulness and gratitude in a world that has grown increasingly transactional.

How did you come up with the idea?

My two co founders, Marc Mathieu and Jared Malan incubated the idea and I came on a little later to help drive it to fruition.

What kind of feedback did you get for We&Co so far?

We've been working on We&Co since fall 2010 and launched in mid July. So far we've been very encouraged by the great feedback we've received from the likes of GOOD, Fast Company, Mashable & PSFK.  And, of course, we've received great feedback from our users.  People love the idea of spreading positivity. Our next steps are now to tell people about the app and find unique ways to make it bigger.

What will you tell other people about your time in Berlin?

I actually just wrote a blogpost about my time in Berlin, you can find it here. Overall, I feel a tremendous pulse of creativity and openness here.  Betahaus is more a creative than a business/office oriented co-working space. It is not like a "serious" office and you can feel more the creative type of spirit. I really enjoyed the betabreakfast and I felt that it was super easy to get in touch with other people at the betahaus.

Would you suggest any improvements for betahaus?

I think you guys are doing a great job & I totally felt at home here. It's not a brand new building and there could be some improvements in the infrastructure like the toilets, but on the other hand that's part of the specific charm of the betahaus. There could also be some more events, but maybe I was just unlucky as I arrived in August--not the busiest month of the year.

Für alle, die gerne mehr erfahren wollen, empfiehlt sich ein Blick auf:


Ryans Blog

In addition to the betahaus locations, we've formed a close relationship with some of the world's best coworking spaces. With your betahaus membership, you can work from any of our partner spaces for 1 day per month.

Coworking Spaces in Europe

Republikken // Copenhagen, Denmark // Vesterbrogade 26, 1620 København V, Denmark

Le Laptop // Paris, France // 6 Rue Arthur Rozier, 75019 Paris, France

Le Laptop - Coworking Paris

utopic_US // Madrid, Spain // Calle de la Colegiata, 9, 28012 Madrid, Spain

utopic_US - Coworking Madrid

Nest 71 // Saravejo, Bosnia & Herzegovina // Milana Preloga 12, Sarajevo 71000, Bosnia & Herzegovina

Nest 71 - Coworking Bosnia & Herzegovina


Toolbox // Milan, Italy // Via Agostino da Montefeltro, 2, 10134 Torino, Italy

Edspace // London, England // Block D, Hackney Community College, Falkirk St, London, UK

Bios // Athens, Greece // Pireos 84, Athina 104 35, Greece


CoWorx // Kristiansand, Norway // Markens Gate 8, 4611 Kristiansand, Norway

CRU – Loja / Cowork // Porto, Portugal // Rua do Rosário 211, 4050-524 Porto, Portugal

SPARK // Mostar, Bosnia & Herzegovina // Bleiburških žrtava, Mostar 88000, Bosnia & Herzegovina

StartUp Armenia Foundation // Yerevan, Armenia // 0019, 1 Marshal Baghramyan Ave, Yerevan 0019, Armenia

Tøyen Startup Village // Oslo, Norway // Hagegata 23, 0653 Oslo, Norway

Tøyen Startup Village - Coworking Oslo

Smart Coworking // Prague, Czech Republic // Václavské nám. 806/62, 110 00 Nové Město, Czechia

Smart Coworking - Coworking Prague

Lighthouse // Tel Aviv, Israel // HaHaroshet 14-16 Ra'anana, Tel Aviv, Isreal

Lighthouse - Coworking Tel Aviv

Coworking Spaces in North America

Fueled // New York City, USA // 11, 568 Broadway, FL 11, New York, NY 10012, United States **Maximum 3 Days


Capital Factory // Austin, USA // 701 Brazos St, Austin, TX 78701, United States

Público // Mexico City, Mexico // Puebla 403, Roma Nte., 06700 Ciudad de México, CDMX, Mexico

Coworking Spaces in South America

Area Tres // Buenos Aires, Argentina // El Salvador: El Salvador 5218, C1414BPV CABA, Buenos Aires, Argentina // Soho: Malabia 1720, C1414DMJ CABA, Buenos Aires, Argentina

Area Tres - Coworking Buenos Aires


HubBOG // Bogota, Colombia // Cl. 98 #18-71, Bogotá, Cundinamarca, Colombia

HubBOG - Coworking Bogota

Coworking Spaces in Asia

CIT // Taipei, Taiwan // 10452, Taiwan, Taipei City, Zhongshan District, 玉門街1號

CIT - Coworking Taipe


Of10 // Mumbai, India // Prudential, Ground Floor, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076, India


Kibar // Jakarta, Indonesia // Jl. Prof. Moh. Yamin No.1, RT.7/RW.5, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10310, Indonesia

Midori.so // Tokyo, Japan // Midori.so Nakameguro: 3 Chome-3-11 Aobadai, Meguro-ku, Tōkyō-to 153-0042, Japan // Midori.so Nagatacho: 2 Chome-5 Hirakawachō, Chiyoda-ku, Tōkyō-to 102-0093 // Midori.so2: 3 Chome-13 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062, Japan

Midori.so - Coworking Tokyo

Launchgarage Innovation Hub // Manila, Philippines // Level 2, Industria Mall, Circulo Verde, Calle Industria, Bagumbayan, Quezon City, 1110 Metro Manila, Philippines

Coworking Spaces in Australia

Independent Studios // Melbourne, Australia // 39/40 Porter St, Prahran VIC 3181, Australia

Coworking Spaces in Africa

Urban Station EGYPT // Cairo, Egypt // 2 Wadi El Nil Mohandeseen, Cairo, Egypt

Urban Station EGYPT - Coworking Cairo

Nairobi Garage // Nairobi, Kenya // Nairobi Garage, The Mirage, Chiromo Rd, Nairobi, Kenya

Nairobi Garage - Coworking Nairobi


BONUS: Cowork & Relax at the Coliving Space, Coconat // Brandenburg, Germany // Klein Glien 25 14806 Bad Belzig, Germany // Get €10 off your stay


Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them. 

Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.

Toni: And this one actually served as a starting point for the tool we’ve developed for  betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear. 

Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.

Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK

Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !


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