Christoph Fahle
February 27, 2012

Startup of the Week #26: Thriventures (Storage Room)

Storage Room is a cloud-based CMS (content-management system) for mobile and web applications, with which app developers can distribute, store and manage content. They no longer need to worry about creating a backend from scratch – something that would cost more time and money in addition to the creation of the app itself. Sascha has recently begun to work from betahaus.

Sascha Konietzke is the founder of Thriventures, and the director of its main product, Storage Room. Storage Room is a cloud-based CMS (content-management system) for mobile and web applications, with which app developers can distribute, store and manage content. They no longer need to worry about creating a backend from scratch – something that would cost more time and money in addition to the creation of the app itself. Sascha has recently begun to work from betahaus.

What exactly is Storage Room, and how does it work?

Storage Room is a content-management application for mobile apps. With Storage Room, developers can manage content for apps on various platforms. For example, if you were to develop a mobile game – let’s say a quiz like ‘Who Wants To Be A Millionaire?’ - you would need a place to manage content such as the questions and their respective answers. This is where Storage Room would be useful.Agencies and developers that create apps usually have to develop the backend as well – in other words, the content management and storage systems themselves – and this can get quite expensive and time-consuming, as it requires them to set up and maintain their own servers, among other things. What they can do now is take StorageRoom’s web-based interface to manage, edit, and update their content. Developers can simply pull their content through an API from this CMS straight into their apps without the need for any additional servers.

What kinds of apps would find something like Storage Room especially useful? What are some apps that already use it?

For example, there are e-learning apps – vocabulary guides in particular – that use Storage Room and a lot of mobile games that use it as well. Storage Room is very flexible, and there are basically no limits regarding what kinds of apps can use Storage Room – even if you need to handle only a small amount of content, such as notifications, you can manage it through the Storage Room CMS, and save yourself a lot of time and money.

Storage Room is the main product of Thriventures, and, as it appears, the only one so far. Has Thriventures developed any other apps, and do you plan to develop any more in the future?

So far, Storage Room is our first and only product. I started Storage Room after spending many years as a freelance mobile app developer for different clients in the past. One problem I noticed quite often was that including content inside mobile apps is too hard – something my clients often requested. I tried many different ways of doing that, and each way somehow disappointed me. I asked around and found out that several other developers had the same problem, and so I eventually decided to build a solution, which is how Storage Room was born.

You’ve only recently started working from betahaus. So far, what are your impressions of the place?

I really like the open atmosphere and all the events at betahaus, such as the Beta-Breakfast, where I can meet new people. I actually plan to present my startup sometime next month. Unfortunately I cannot say much more about betahaus, since I only just started working here! But yes, I do like what I’ve seen and experienced so far.

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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