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Christoph Fahle
January 23, 2012

Startup Of The Week #24: Somewhere

Few things can be more frustrating than job-hunting - sending out endless generic CVs and repetitive cover letters to eventually find a job we may not even enjoy. Luckily, Justin McMurray, founder of Somewhere, has decided to do something about this.

Few things can be more frustrating than job-hunting - sending out endless generic CVs and repetitive cover letters to eventually find a job we may not even enjoy. Luckily, Justin McMurray, founder of Somewhere, has decided to do something about this.

Founded in late 2011, Somewhere aims to provide an alternative way for companies and talent to find each other, based on factors that are not commonly considered in the standard job search, while aiming to increase satisfaction and “work joy” on both sides.

Companies have been using the same process of recruitment for years. What made you feel the need to develop an alternative to this standard process?

The standard recruitment process – CVs, interviews, and so on – is several decades old, and no longer that effective or relevant, particularly when you see how many people today are dissatisfied with their current jobs. The main reason for this is the lack of cultural fit between companies and their employees. In today’s economy, an increasing number of jobs rely on creativity and other human characteristics, rather than specific skills alone. A CV can list a set of skills, yet it cannot really show whether or not the employee would have a good cultural fit with the company.

You mention a specific need to consider ‘cultural fit’ when seeking out talent. What exactly does this term mean?

That’s a good question. We don’t think it can necessarily be defined, but we see it as a collection of intangible factors related to how an employee interacts with his or her workplace – for example, the company philosophy, the team, the work style, or the attitude, to name a few. Cultural fit refers to these kinds of factors which can’t really be quantified, yet are still important to both companies and employees.

Do you believe the cultural fit of an employee is equally important as his or her skills directly related to the job?

I think it depends a lot on the company and the industry. For professions that rely on a very specific skill set, such as medicine, cultural fit is obviously not that important. However, we are seeing an increasing number of creative companies where the skills required are diverse, and constantly changing. In these companies, employees can no longer be evaluated purely on their skills, but rather on their attitude, and on the chemistry they have with the company. Cultural fit, in that case, would be very important.

Exclusive screenshot of Somewhere. The product is due to launch next month.

How does Somewhere help place cultural fit at the forefront of the recruitment process?

We’re just about to launch our first product which will mainly be targeted towards the creative industry; so towards creative startups, studios, or design agencies, and to create a rich showcase of what both these companies and prospective talent have to offer. We find that companies rarely provide information that is interesting or even relevant to talent, focusing instead on the interests of customers or investors. For example, employees often want to know about things like the working environment, the company philosophy, or even things like what kind of music they play during office hours or if there are any good cafés or bars nearby – things that will affect their satisfaction with the job in the long term.

Likewise, many companies wish to see something completely different from what they normally encounter when searching for talent. Instead of generic CVs that list a person’s skills and educational qualifications, what they really wish to see is their character – what makes them tick, or how resilient they would be when faced with a challenge – things that CVs cannot really show. Different companies look for different personality traits – smaller creative firms, for instance, may look for someone highly autonomous, while larger firms may look for someone who is sensitive to others and works well in a team.

As a new startup, what are some of the challenges you’ve faced in developing and promoting your idea, particularly as an alternative to such a well-established process? What kind of advice would you give to others who are just starting their own companies?

My main advice would be simply to start. Starting something does not rely on having a fantastic idea, but rather on the desire to solve a problem. Even if you do not immediately know how to solve it, you can simply learn more as you develop as a startup. There are, of course, many challenges that come with that, such as planning and coordinating each task, or time management. The biggest challenge, however, is working effectively with limited resources. We managed to bootstrap our discovery of the problem, the solution and our customer base, and we’ve developed our first product which will soon launch in five cities – London, Berlin, San Francisco, New York and Sydney. However, after that, we will need some outside support, either in the form of angel funding or seed investments, so that we can truly reach out to these five cities.

Still wondering about a membership at betahaus? Click here and read more about it!

Let’s start with the big one. Anyone who has ever moved houses before knows there are tons of tiny expenses that suddenly add up to a very expensive relocation. And that’s just for you and your stuff.

When you start an office from scratch, you’ll have to invest in everything from new furniture to office amenities. You’ll need to outfit meeting rooms and stock the kitchen. Sign a monthly contract with the internet provider. Decorate. Even if you have a lot of these things from your old office, you’ll have to hire someone to help you move it and use up hours of your time getting everything set up.

One of the best parts of moving your team into a coworking space is that most of these costs are already covered in your monthly membership. You’ll move into a fully-furnished space with everything you need to get to work, AND you’ll know exactly how much you have to pay from the time you move in. 

Read More: Everything you wanted to know about Team Spaces at betahaus

In addition to the betahaus locations, we've formed a close relationship with some of the world's best coworking spaces. With your betahaus membership, you can work from any of our partner spaces for 5 days per month.

Coworking Spaces in Europe

Republikken // Copenhagen, Denmark // Vesterbrogade 26, 1620 København V, Denmark

Le Laptop // Paris, France // 6 Rue Arthur Rozier, 75019 Paris, France

Le Laptop - Coworking Paris

utopic_US // Madrid, Spain // Calle de la Colegiata, 9, 28012 Madrid, Spain

utopic_US - Coworking Madrid

Nest 71 // Saravejo, Bosnia & Herzegovina // Milana Preloga 12, Sarajevo 71000, Bosnia & Herzegovina

Nest 71 - Coworking Bosnia & Herzegovina

  

Toolbox // Milan, Italy // Via Agostino da Montefeltro, 2, 10134 Torino, Italy

Edspace // London, England // Block D, Hackney Community College, Falkirk St, London, UK

Bios // Athens, Greece // Pireos 84, Athina 104 35, Greece

 

CoWorx // Kristiansand, Norway // Markens Gate 8, 4611 Kristiansand, Norway

CRU – Loja / Cowork // Porto, Portugal // Rua do Rosário 211, 4050-524 Porto, Portugal

SPARK // Mostar, Bosnia & Herzegovina // Bleiburških žrtava, Mostar 88000, Bosnia & Herzegovina

StartUp Armenia Foundation // Yerevan, Armenia // 0019, 1 Marshal Baghramyan Ave, Yerevan 0019, Armenia

Tøyen Startup Village // Oslo, Norway // Hagegata 23, 0653 Oslo, Norway

Tøyen Startup Village - Coworking Oslo

Smart Coworking // Prague, Czech Republic // Václavské nám. 806/62, 110 00 Nové Město, Czechia

Smart Coworking - Coworking Prague

Lighthouse // Tel Aviv, Israel // HaHaroshet 14-16 Ra'anana, Tel Aviv, Isreal

Lighthouse - Coworking Tel Aviv

Coworking Spaces in North America

Fueled // New York City, USA // 11, 568 Broadway, FL 11, New York, NY 10012, United States **Maximum 3 Days

  

Capital Factory // Austin, USA // 701 Brazos St, Austin, TX 78701, United States

Público // Mexico City, Mexico // Puebla 403, Roma Nte., 06700 Ciudad de México, CDMX, Mexico

Coworking Spaces in South America

Area Tres // Buenos Aires, Argentina // El Salvador: El Salvador 5218, C1414BPV CABA, Buenos Aires, Argentina // Soho: Malabia 1720, C1414DMJ CABA, Buenos Aires, Argentina

Area Tres - Coworking Buenos Aires

 

HubBOG // Bogota, Colombia // Cl. 98 #18-71, Bogotá, Cundinamarca, Colombia

HubBOG - Coworking Bogota

Coworking Spaces in Asia

CIT // Taipei, Taiwan // 10452, Taiwan, Taipei City, Zhongshan District, 玉門街1號

CIT - Coworking Taipe

 

Of10 // Mumbai, India // Prudential, Ground Floor, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076, India

 

Kibar // Jakarta, Indonesia // Jl. Prof. Moh. Yamin No.1, RT.7/RW.5, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10310, Indonesia

Midori.so // Tokyo, Japan // Midori.so Nakameguro: 3 Chome-3-11 Aobadai, Meguro-ku, Tōkyō-to 153-0042, Japan // Midori.so Nagatacho: 2 Chome-5 Hirakawachō, Chiyoda-ku, Tōkyō-to 102-0093 // Midori.so2: 3 Chome-13 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062, Japan

Midori.so - Coworking Tokyo

Launchgarage Innovation Hub // Manila, Philippines // Level 2, Industria Mall, Circulo Verde, Calle Industria, Bagumbayan, Quezon City, 1110 Metro Manila, Philippines

Coworking Spaces in Australia

Independent Studios // Melbourne, Australia // 39/40 Porter St, Prahran VIC 3181, Australia

Coworking Spaces in Africa

Urban Station EGYPT // Cairo, Egypt // 2 Wadi El Nil Mohandeseen, Cairo, Egypt

Urban Station EGYPT - Coworking Cairo

Nairobi Garage // Nairobi, Kenya // Nairobi Garage, The Mirage, Chiromo Rd, Nairobi, Kenya

Nairobi Garage - Coworking Nairobi

 

BONUS: Cowork & Relax at the Coliving Space, Coconat // Brandenburg, Germany // Klein Glien 25 14806 Bad Belzig, Germany // Get €10 off your stay

 

Did we mention this was going to be easy? 

Just kidding. We definitely did.

But, look. Your space will be fully-furnished from the day you move in. We’ll have the WiFi up-and-running and printers online. The meeting rooms will be ready to go. The kitchenette stocked with mugs and freshly brewed coffee. And you’ll have the support of our coworking team. They’ll provide everything from reception to package handling to space maintenance. They’ll get you oriented in the space and make sure you have what you need to get to work.

New office without the downtime.

Some office spaces have a one-size-fits-all approach, but that's not really our style. The reason no two betahaus locations look the same is because they’re locally designed. And we give our Team Space members this same opportunity to customize their space.

Choose a room with a view of the city or one on the ground floor with easy access to the garden. Change the lighting fixture or bring your own bookshelf. We want teams to be able to white label, decorate, and really make the space their own if they want to.

And if you’re really looking to customize, Team HQs allow teams to collaborate with our architects and coworking team to create a space that is completely bespoke. Whether it’s additional meeting rooms, unconventional seating, or a yoga room, we apply our 10 years of experience in building functional workspace to your creative vision to create something that’s just right.


Probably the biggest benefit of coworking is community and events. Now we know it may not be the first thing you’re looking for as you seek out your next office space, but bear with us.

Imagine using your lunch breaks to chat with someone in your industry. Meeting freelance developers at after-work beers. Networking with investors at BETAPITCH. Pitching at our weekly betabreakfast and getting support and feedback on your new ideas.

betahaus has spent the last 10 years cultivating a community of people who we genuinely like working with. And when you join, your team will become a part of it, too.

" People matter! Community was always what we were all about. ‘’

In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.

Interview with LAUDO at betahaus | Neukölln
Interview with Obst.Digital at betahaus | Neukölln

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln



"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen


"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.



"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019


Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,
betahaus

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