Alexander Köppen-Dlugosch is a co-founder of PocketWeb, a company specializing in mobile platforms that integrates social media and location-based services to make them easily usable for startups as well as large enterprises. Based on their PocketLife Platform they launched one of the first location-based social media networks in 2008, accessible online and on mobile networks worldwide. Based on their platform they have worked with a number of startups and enterprises to develop innovative mobile services in a variety of fields.
1. You founded one of the first location-based social networks, PocketLife, well before similar platforms, like Foursquare or Facebook’s “check-in” feature, had taken off. What initially inspired you to develop a location-based platform?
We came together as a team of entrepreneurs who wanted to address the upcoming market of smartphones and their new features. We then founded PocketWeb to empower startups and also large enterprises to provide innovative services on smartphone platforms such as iPhone or later Android. The PocketLife Platform was created to provide social networking, location-based services and most other relevant mobile services basically out of the box. This way other companies can provide their own services globally scalable and in a seamless way across mobile platforms. At the same time they save cost and time to market. Since then, we’ve developed several solutions partnering with clients such as Vodafone or The Volvo Group, but also with startups and smaller companies. One of the more recent ones was www.get-neutral.com, the world’s first online platform for climate-neutral consumption, allowing users to offset their CO2 consumption by understanding the impact of products they have purchased..
2. So the PocketLife Platform is generally geared more towards businesses rather than towards individuals?
That is correct. Companies approach us to provide the technical basis so that they can run individual-oriented services, for example solutions similar to Foursquare or other prominent mobile services. Based on our experience we also help them to design their services and business models.
3. Since the development of PocketLife, you have, amongst other things, used this platform to promote various initiatives related to sustainable travel, and have established both Commute Greener! and Green Travel Choice, in cooperation with other companies and organisations. How does the PocketLife Platform help promote sustainable travel in either case?
What we do is to support our customers in providing their services – in many areas and industries. More by chance, a few of our clients happen to be involved in the field of environmental care and sustainability. The Volvo Group, for instance, motivates commuters with www.commutegreener.com to travel by bike or bus, rather than by car, by allowing them to track and improve their commuting behaviour with their smartphones. Another one is a new service called Get-Neutral, which allows you to scan all kinds of products with your smartphone to determine its carbon footprint.
4. So with Get-neutral, you can scan any product, which it will then recognise and, based on that, determine your carbon footprint?
Yes. You can use your smartphone to scan the barcode of any kind of product - from a bottle of beer, to a laptop - and receive information on its carbon footprint and on how you can offset it. There is also a social-networking aspect involved where you can receive points and badges for your activities, and then compare your scores to those of your friends.
5. You are an international firm that operates in the Asia-Pacific region from New Zealand, and in North America and Europe from Germany. What made you choose Berlin, specifically betahaus, as your base?
PocketWeb was founded in New Zealand by one Brit and two German guys. I was one of the founders, and I eventually moved back to Berlin. Also many of our clients are based in Germany and Europe. Berlin has also recently become a hotspot for all kinds of mobile and internet services. So this is a place where we can find clients, partners, and talent to hire. At betahaus, we can meet startups with whom we can partner, as well as a lot of young, motivated people who can work with us.
6. Finally, what advice would you have for anyone looking to create their own startup?
Based on our own experience, I would say that it’s important to always consider the customer first, and not to over-engineer your services. We often meet startups who are very into what they are doing, and thus tend to over-engineer things – they add too many things, and their services end up being so complex that no customer can understand them. Essentially, their point gets lost. So my advice would be to keep your services simple and customer-focused.
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To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.
This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.
This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more.
Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer.
Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.
Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.