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Team Room
Christoph Fahle
July 18, 2011

Startup Of The Week – #2: Beyer & Söhne

On 27 April, we're throwing a big birthday to celebrate our 10 years in beta and shape a utopian future together with our community. Wondering what UtopiaX means, what you'll find in the Zen Zone and which artists are exhibiting in the The Basement? Here's what we've got lined up for you at our 10 Years in beta party!

betahaus: Was macht Ihr hier?

Die Söhne: Arbeiten (lachen). Wir produzieren und verkaufen eine Hautcreme, die unser Vater entwickelt hat.

Warum braucht die Welt noch eine weitere Hautcreme? Was ist das besondere an Eurem Produkt?

Das Problem ist, dass heutzutage keiner wirklich genau weiß, was eine besondere Hautcreme ausmacht. Unser Vater entwickelt seit 20 Jahren Hautcreme und dabei hat er uns immer erklärt was eine gute Hautcreme ausmacht: das wollen wir jetzt weitergeben. Wir erklären unsere Creme in informativen, witzigen online Videos. Unsere "Beyer & Söhne Hautcreme" ist - stark vereinfacht ausgedrückt - weitaus hautverträglicher und gesünder als die handelsüblichen Cremes. Auf der einen Seite verzichten wir auf bestimmte Zutaten - wie z.B. jegliche Art von Konservierungsstoffen.

Deshalb ist die Creme auch lediglich drei Monate haltbar. Dafür enthält sie auf der anderen Seite viele verschiedene Vitamine in großen Mengen.

Warum habt Ihr Euch ausgerechnet für das betahaus als Arbeitsplatz entschieden?

Wir wollten unbedingt coworking ausprobieren, davon hatten wir zuvor viel gelesen. Dann hat sich Robby das betahaus angeschaut und meinte: "Das isses!" Die Wahl hat sich bezahlt gemacht. Wir brüten nicht nur im eigenen Saft sondern stehen in ständigem Kontakt zu anderen coworkern. Außerdem haben wir unsere Idee hier schon mehrmals vorgestellt; z.B. beim betabreakfast und beim betapitch. Das Feedback aus dem Haus hat uns in beim Feinschliff geholfen und uns in unserem Vorhaben bestärkt.

Was fehlt Euch noch im betahaus?

Eine Salatbar, mehr gemeinsames Biertrinken und ein Basketballkorb im Hof.

Was fällt Euch zum Fahrstuhl des betahauses ein?

Gar nichts. Wir nehmen die Treppe… (lachen)

Was war das schönste Erlebnis in Eurem Leben als Jungunternehmer?

Der betapitch.

Übrigens: Beyer´s Söhne hautnah erleben und ihre Creme selbst ausprobieren könnt ihr im betahaus. Videos und weitere Infos gibt es hier, sowie auf facebook und twitter.

From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.

In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.

Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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