Christoph Fahle
July 11, 2011

Startup Of The Week - #1: Coffee Circle

Startup Of The Week: Der Name erklärt sich von selbst. Wir wollen Euch von heute an jede Woche kurz eines der tollen, jungen Unternehmen vorstellen, die derzeit im betahaus ihr Unwesen treiben. Den Anfang macht der Coffee Circle:

betahaus: Was macht ihr hier?

Martin von Coffee Circle: "Wir verkaufen ausgewählte Gourmetkaffees von äthiopischen Kleinbauern und finanzieren mit einem Teil der Erlöse Hilfesprojekte vor Ort, die das Leben der Bauern und ihrer Familien verbessern."

Warum entscheiden sich ehemalige Berater von Roland Berger ausgerechnet für das betahaus als Arbeitsplatz?

Ganz einfach: Wir profitieren nicht nur vom Netzwerk und den vielfältigen Kompetenzen hier im Haus, sondern können uns auch - ganz unkompliziert - mit anderen Startups austauschen.

Woran mangelt es im betahaus noch?

An einem Basketballkorb im Hinterhof!

Habt ihr ein Vorbild-Startup?

Wir haben keine Vorbilder - wir sind Vorreiter (lacht)

Der betahaus-Fahrstuhl diente früher ausschließlich dem Lastentransport und fällt heute durch seine Sturköpfigkeit auf. Hattet Ihr schon ein besonders prägendes Fahrstuhlerlebnis?

Katrin von Coffee Circle: Ich bin neulich im Fahrstuhl stecken geblieben - ausgerechnet im Keller. Weil niemand auf meine Klopfzeichen reagierte, drückte ich den Alarmknopf - nach 10 Minuten meldete sich endlich jemand und wenig später war ich wieder draußen. Seitdem ist meine Beziehung zum Fahrstuhl ziemlich innig (lacht).

Hier findet Ihr mehr über Coffee Circle:

  • Coffee Circle im Web
  • Coffee Circle auf Facebook
  • Coffee Circle auf Twitter

Den leckeren Kaffee vom Coffee Circle kann man übrigens auch im betahaus kaufen und genießen!


Cost is a big one here. In regards to total transportation costs, the last mile comprises up to 53% of those - making it the least efficient part of the supply chain. Expectations of free shipping and next day deliveries add up to this.

Due to increasing digitalization and convenience services in every area of people's lives, the smooth and flawless process of getting the delivery to one's doorstep is exceedingly becoming what customers care most about. On top of that, for companies that package being delivered is an extension of their brand. The consumer is basically coming face-to-face with the brand, which makes it the biggest opportunity to heighten customer satisfaction.

If you live in a city and have even slightly observed your urban surroundings you’ve probably witnessed it first hand - urban congestion and crowded cities make it pretty tough to satisfy the growing demand and rising expectations of super quick deliveries. Add unpredictability in transit (like weather conditions), an incorrect address or remote locations, just to name a few, and you can see where this is going.

The worst part is, all those delivery trucks and vans that also produce a fair bit of emissions, are often only half full when they roll out for deliveries. This is mostly due to low drop sizes and stops along the route that are far and few between.

It’s not all hopeless though - Where there is a problem, there are solutions.

Same old, same old - isn’t always all that bad. Sometimes, all that’s needed are some new perspectives! The city of Utrecht, for‌ ‌example, implemented a zero-emissions electric barge nicknamed the “Beer Boat”. 

Since 2010 it’s carrying beer and food to the city’s downtown restaurants by using waterways. Other electric barges in Amsterdam not only deliver but even collect organic waste, which is then turned into biofuel in processing plants! Isn’t that cool?

It becomes clear that cities, logistics, as‌ ‌well‌ ‌as‌ ‌urban‌ ‌planners, are equally part of solving the inefficiency of the last-mile. Tackling this mountain of issues calls for teamwork!

A centralized platform, hub or network for similar companies, could do the trick to fill up the delivery vans & trucks that are barely loaded. Parcels could be distributed more efficiently between different companies and their delivery vehicles.

Like a big pool of parcels from different companies with every single parcel going into that one van with the same route!

Delivery Driver Experience and Smart Delivery Vehicles are also areas with huge potential for improvement and innovation.

Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company. 

Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.

Next to that on-demand experiences have become firmly embedded into people’s everyday lives - be it a mobile app to book a ride, send flowers to your loved ones or order lunch to your office. It’s all possible and has made premium features like real-time tracking a standard.  The online consumer expects nothing less and certainly doesn’t like to wait.

Making that quick and instant gratification happen is another story though. Groundbreaking ideas and innovations are needed to tackle all these factors. Does your startup have one? 

Then head over to our Future Logistics Challenge! Applications are still open until September 23rd.

Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.

Ellie: I eat a lot in cafe which is here around the corner and I love the Matcha Lattes from Starbucks.

Landscape not supported.
Please switch your smartphone back to portrait view!