You have survived a few years and you’re now in the lucky 20% of companies that are actually going somewhere. Congratulations! That is however, if you stay on the path of excellence.
When you’re growing your company, a good question to ask yourself is: “What would I need to document if I’d want to franchise this company?”. Looking at your company in this way enables you to systematize most simple actions in your company and start optimizing. When your team expands, you’ll have all materials ready to get new hires up to speed fast and easy, Even though many might not like it, McDonalds is the best example of a completely systematized company. A good resource is e-myth. Combine the skill of logging, documenting, and creating manuals, with an experimental startup spirit, and you’llhave a winning combination.
So now push comes to shove. What do you want and what is best for your company? The cliché way for a startup is to start small and then dominate the world. ome companies however, have reached their sweet spot at a certain size. They’re doing well in one particular market or geography, and best way to go for them, is to stay that way. For example competitors of Uber are best advised to stay strong to their local markets. There is nothing wrong with staying small; “small is beautiful”! You can run a tight ship, keep providing more value to your customers by improving on what you have, and keepyour employees, your customers, and yourself happy. A lot of hidden champions in Germany follow this approach: Steady client base, constant incremental innovation.
Equally you can try to go global and take over, become the next Uber, Facebook or Google. This approach will require a big portion of “no guts, no glory” mentality because you’ll have to take big risks and scale quickly. Be sure to get advice from seasoned business people. Running a company that goes from 10 to 500 people in a matter of months is something youdefinitely should get assistance on.
Many startups dream of being picked up by a Microsoft, Google or Facebook. It can also be a General Electric, a Siemens or a Samsung. Tough choice to make; either you grow a bit longer and cash out for a bigger price, or you take the offer now. Consider the terms under which you’re willing to exit and sell, and also consider for how long you’ll want to stick around to make your company grow. It’s a personal choice, and it’s yours to make.
I know I know. There are a lot of steps missing here, and an experience of years is simplified and narrowed down into 4 basic blog articles. This is just a teaser to get you and your startup on theway of becoming successfulr with a scientific mindset. Get reading and experimenting, take Lean startup and customer development as inspirations, check out what Zappos is doing in terms of organisations and have a look at the way in which SpaceX revolutionised space travel. Be daring in a rational way, and enjoy the Startup ride!
Want to know more about the EY start-up-challenge? You can read all about it on their website.
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January was the month we settled in our new ‘haus at Rudi-Dutschke-Straße. Just like moving into a new apartment, it was cold at the start. It felt a little new and different, but the moment the Club Lounge started filling and members were getting lunch together at the betahaus | Cafe, a new magic started to happen. The magic we call the betahaus community. It takes time to build, but the connections that blossom inside the ‘haus stay forever.
In February betahausX released The Accessible Transportation Challenge - a partnership with Toyota Mobility Foundation for the BETAPITCH challenge in Berlin. Devoted to making Berlin a more accessible city, this edition of BETAPITCH gathered many startups working on great new transportation solutions.
In March, we announced a soon-to-be-open second location in Berlin in our favourite neighbourhood in the city. We took over the iconic Geyer Werke building in Neukölln and with the help of our architects from Kim Wang we turned the place into a four-floor coworking space. We shared with you some fun facts about the space before it’s opening and made a virtual map with our favourite businesses around the ‘haus.
In April, we celebrated a decade of coworking with our biggest party in the last few years - ''10 Years in beta''. For this one we transformed the coworking area in betahaus | Neukölln into a party venue. An art exhibition took over The Basement underneath and The Garden was filled with activities like acro yoga, mandala painting, and a collage workshop.
‘’One of my many favourite betahaus moments this year was when Christoph, Max and I stood nervously in the Garden to give a speech in front of all our friends and members at our 10th birthday party. We talked about our values, our future goals after this whirlwind of a change and our intention to make tech more human. There was just so much love and appreciation around us.’’ - Madeleine (Co-Founder, betahaus)
"My favourite betahaus moment of the year is the woman who was gently putting beef and minced meat around our 10 years party installation. Until this day, no one knows exactly who she was and if this was a part of the installation, but out of all the things we saw on the 10 years in beta, she stays my highlight.’’ - Maria (Graphic Designer, betahaus)
The 10 Years in beta party was also the official opening of betahaus | Neukölln. Spring was the perfect time for our new project to start growing. The Club Lounge started filling, amazing new teams joined the community such as LAUDO, Obst Digital, Wonderwerk, Trybe and The Zeitsprung Project. Our Gil became the Lord of the house, giving hugs to everybody, fixing all kinds of problems in the ‘haus and keeping it run smoothly with the rest of the Front Desk team. This was also the month when we launched our beloved weekly yoga classes guided by our dear Cynthia from Arrive Yoga.
" People matter! Community was always what we were all about. ‘’
In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.
In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ.
Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture.
Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails.
This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.
‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)
''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’ - Paige (Head of Marketing, betahaus)
This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.
Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.
One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.
This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.
We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.
Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.