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€99/Month
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€250/Month
Team Room
Varies
Alice Nell
February 18, 2016

Startup Basics 101 with Yatan Blumenthal | Stay, Scale, or Exit

The word is out! You might have heard it; in March starts a brand new accelerator at ours! Who, what, where? EY start-­up-challenge,​ in collaboration with b​etahausX.​ Great reason to ask our Chief Accelerator Yatan Blumenthal to write a series of blogs, and share some basic startup insights.

Phase #4: Stay, Scale, or Exit

You have survived a few years and you’re now in the lucky 20% of companies that are actually going somewhere. Congratulations! That is however, if you stay on the path of excellence.

 

Systematize your company

When you’re growing your company, a good question to ask yourself is: “What would I need to document if I’d want to franchise this company?”. Looking at your company in this way enables you to systematize most simple actions in your company and start optimizing. When your team expands, you’ll have all materials ready to get new hires up to speed fast and easy, Even though many might not like it, McDonalds is the best example of a completely systematized company. A good resource is e-myth. Combine the skill of logging, documenting, and creating manuals, with an experimental startup spirit, and you’llhave a winning combination.

 

Small is beautiful

So now push comes to shove. What do you want and what is best for your company? The cliché way for a startup is to start small and then dominate the world. ome companies however, have reached their sweet spot at a certain size. They’re doing well in one particular market or geography, and best way to go for them, is to  stay that way. For example competitors of Uber are best advised to stay strong to their local markets. There is nothing wrong with staying small; “small is beautiful”! You can run a tight ship, keep providing more value to your customers by improving on what you have, and keepyour employees, your customers, and yourself happy. A lot of hidden champions in Germany follow this approach: Steady client base, constant incremental innovation.

 

Go Big or Go Home

Equally you can try to go global and take over, become the next Uber, Facebook or Google. This approach will require a big portion of “no guts, no glory” mentality because you’ll have to take big risks and scale quickly. Be sure to get advice from seasoned business people. Running a company that goes from 10 to 500 people in a matter of months is something youdefinitely should get assistance on.

 

Sell your startup or Exit

Many startups dream of being picked up by a Microsoft, Google or Facebook. It can also be a General Electric, a Siemens or a Samsung. Tough choice to make; either you grow a bit longer and cash out for a bigger price, or you take the offer now. Consider the terms under which you’re willing to exit and sell, and also consider for how long you’ll want to stick around to make your company grow. It’s a personal choice, and it’s yours to make.

 

Is that all you got?

I know I know. There are a lot of steps missing here, and an experience of years is simplified and narrowed down into 4 basic blog articles. This is just a teaser to get you and your startup on theway of becoming successfulr with a scientific mindset. Get reading and experimenting, take Lean startup and customer development as inspirations, check out what Zappos is doing in terms of organisations  and have a look at the way in which SpaceX revolutionised space travel. Be daring in a rational way, and enjoy the Startup ride!

 

Want to know more about the EY start-up-challenge? You can read all about it on their website. 

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From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.


In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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