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Alice Nell
February 18, 2016

Startup Basics 101 with Yatan Blumenthal | Stay, Scale, or Exit

The word is out! You might have heard it; in March starts a brand new accelerator at ours! Who, what, where? EY start-­up-challenge,​ in collaboration with b​etahausX.​ Great reason to ask our Chief Accelerator Yatan Blumenthal to write a series of blogs, and share some basic startup insights.

Phase #4: Stay, Scale, or Exit

You have survived a few years and you’re now in the lucky 20% of companies that are actually going somewhere. Congratulations! That is however, if you stay on the path of excellence.

 

Systematize your company

When you’re growing your company, a good question to ask yourself is: “What would I need to document if I’d want to franchise this company?”. Looking at your company in this way enables you to systematize most simple actions in your company and start optimizing. When your team expands, you’ll have all materials ready to get new hires up to speed fast and easy, Even though many might not like it, McDonalds is the best example of a completely systematized company. A good resource is e-myth. Combine the skill of logging, documenting, and creating manuals, with an experimental startup spirit, and you’llhave a winning combination.

 

Small is beautiful

So now push comes to shove. What do you want and what is best for your company? The cliché way for a startup is to start small and then dominate the world. ome companies however, have reached their sweet spot at a certain size. They’re doing well in one particular market or geography, and best way to go for them, is to  stay that way. For example competitors of Uber are best advised to stay strong to their local markets. There is nothing wrong with staying small; “small is beautiful”! You can run a tight ship, keep providing more value to your customers by improving on what you have, and keepyour employees, your customers, and yourself happy. A lot of hidden champions in Germany follow this approach: Steady client base, constant incremental innovation.

 

Go Big or Go Home

Equally you can try to go global and take over, become the next Uber, Facebook or Google. This approach will require a big portion of “no guts, no glory” mentality because you’ll have to take big risks and scale quickly. Be sure to get advice from seasoned business people. Running a company that goes from 10 to 500 people in a matter of months is something youdefinitely should get assistance on.

 

Sell your startup or Exit

Many startups dream of being picked up by a Microsoft, Google or Facebook. It can also be a General Electric, a Siemens or a Samsung. Tough choice to make; either you grow a bit longer and cash out for a bigger price, or you take the offer now. Consider the terms under which you’re willing to exit and sell, and also consider for how long you’ll want to stick around to make your company grow. It’s a personal choice, and it’s yours to make.

 

Is that all you got?

I know I know. There are a lot of steps missing here, and an experience of years is simplified and narrowed down into 4 basic blog articles. This is just a teaser to get you and your startup on theway of becoming successfulr with a scientific mindset. Get reading and experimenting, take Lean startup and customer development as inspirations, check out what Zappos is doing in terms of organisations  and have a look at the way in which SpaceX revolutionised space travel. Be daring in a rational way, and enjoy the Startup ride!

 

Want to know more about the EY start-up-challenge? You can read all about it on their website. 

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In addition to the betahaus locations, we've formed a close relationship with some of the world's best coworking spaces. With your betahaus membership, you can work from any of our partner spaces for 1 day per month.

Coworking Spaces in Europe

Republikken // Copenhagen, Denmark // Vesterbrogade 26, 1620 København V, Denmark

Le Laptop // Paris, France // 6 Rue Arthur Rozier, 75019 Paris, France

Le Laptop - Coworking Paris

utopic_US // Madrid, Spain // Calle de la Colegiata, 9, 28012 Madrid, Spain

utopic_US - Coworking Madrid

Nest 71 // Saravejo, Bosnia & Herzegovina // Milana Preloga 12, Sarajevo 71000, Bosnia & Herzegovina

Nest 71 - Coworking Bosnia & Herzegovina

  

Toolbox // Milan, Italy // Via Agostino da Montefeltro, 2, 10134 Torino, Italy

Edspace // London, England // Block D, Hackney Community College, Falkirk St, London, UK

Bios // Athens, Greece // Pireos 84, Athina 104 35, Greece

 

CoWorx // Kristiansand, Norway // Markens Gate 8, 4611 Kristiansand, Norway

CRU – Loja / Cowork // Porto, Portugal // Rua do Rosário 211, 4050-524 Porto, Portugal

SPARK // Mostar, Bosnia & Herzegovina // Bleiburških žrtava, Mostar 88000, Bosnia & Herzegovina

StartUp Armenia Foundation // Yerevan, Armenia // 0019, 1 Marshal Baghramyan Ave, Yerevan 0019, Armenia

Tøyen Startup Village // Oslo, Norway // Hagegata 23, 0653 Oslo, Norway

Tøyen Startup Village - Coworking Oslo

Smart Coworking // Prague, Czech Republic // Václavské nám. 806/62, 110 00 Nové Město, Czechia

Smart Coworking - Coworking Prague

Lighthouse // Tel Aviv, Israel // HaHaroshet 14-16 Ra'anana, Tel Aviv, Isreal

Lighthouse - Coworking Tel Aviv

Coworking Spaces in North America

Fueled // New York City, USA // 11, 568 Broadway, FL 11, New York, NY 10012, United States **Maximum 3 Days

  

Capital Factory // Austin, USA // 701 Brazos St, Austin, TX 78701, United States

Público // Mexico City, Mexico // Puebla 403, Roma Nte., 06700 Ciudad de México, CDMX, Mexico

Coworking Spaces in South America

Area Tres // Buenos Aires, Argentina // El Salvador: El Salvador 5218, C1414BPV CABA, Buenos Aires, Argentina // Soho: Malabia 1720, C1414DMJ CABA, Buenos Aires, Argentina

Area Tres - Coworking Buenos Aires

 

HubBOG // Bogota, Colombia // Cl. 98 #18-71, Bogotá, Cundinamarca, Colombia

HubBOG - Coworking Bogota

Coworking Spaces in Asia

CIT // Taipei, Taiwan // 10452, Taiwan, Taipei City, Zhongshan District, 玉門街1號

CIT - Coworking Taipe

 

Of10 // Mumbai, India // Prudential, Ground Floor, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076, India

 

Kibar // Jakarta, Indonesia // Jl. Prof. Moh. Yamin No.1, RT.7/RW.5, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10310, Indonesia

Midori.so // Tokyo, Japan // Midori.so Nakameguro: 3 Chome-3-11 Aobadai, Meguro-ku, Tōkyō-to 153-0042, Japan // Midori.so Nagatacho: 2 Chome-5 Hirakawachō, Chiyoda-ku, Tōkyō-to 102-0093 // Midori.so2: 3 Chome-13 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062, Japan

Midori.so - Coworking Tokyo

Launchgarage Innovation Hub // Manila, Philippines // Level 2, Industria Mall, Circulo Verde, Calle Industria, Bagumbayan, Quezon City, 1110 Metro Manila, Philippines

Coworking Spaces in Australia

Independent Studios // Melbourne, Australia // 39/40 Porter St, Prahran VIC 3181, Australia

Coworking Spaces in Africa

Urban Station EGYPT // Cairo, Egypt // 2 Wadi El Nil Mohandeseen, Cairo, Egypt

Urban Station EGYPT - Coworking Cairo

Nairobi Garage // Nairobi, Kenya // Nairobi Garage, The Mirage, Chiromo Rd, Nairobi, Kenya

Nairobi Garage - Coworking Nairobi

 

BONUS: Cowork & Relax at the Coliving Space, Coconat // Brandenburg, Germany // Klein Glien 25 14806 Bad Belzig, Germany // Get €10 off your stay

 

Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them. 

Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.

Toni: And this one actually served as a starting point for the tool we’ve developed for  betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear. 

Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.



Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK


Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !

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