You have now overcome rejection, and your business idea and product have changed significantly. You’ve gone through many iterations and you’ve logged your learnings. You have revenue and proudly read the black numbers on your P&L sheet.
When you have a small team, communications aren’t very complex, but you never know how fast your team will expand. This is why it’s important to think about the way you organize yourself from the very start. There is a wealth of management systems which work well, you just have to find your flavor. A developer team’s favorites are Agile and Kanban boards. Another one up and coming is Holacracy, employed by Zappos. It’s focused on distributed authority and Objectives- Key Results (OKR) system. Each system has its’ pros and cons; pick one, execute it, and you and your team will naturally find what suits you best. You’ll thank yourselves for taking the time to do so.
"There is a wealth of management systems which work well, you just have to find your flavor"
Take a deep look into your company’s culture. What habits do you have as a founder that you are implicitly or explicitly ‘transfering’ to your employees? It’s of paramount importance that your team has a set of collective habits that you stick to, and that you constantly improve. If you don’t have habits, you’ll lose the overview once your company grows bigger.
Also think about what defines your company. Spirit of innovation, focus on fun, ability to fail and learn quickly? Whatever it is, make sure it’s reflected in your daily, weekly and monthly habits as a team. Recently I came across something called a “stinky fish” session. Stinky fish in this case means; what do you have in your pants’ pocket, that will start to stink if you keep it for too long? Having these sorts of sessions make a big difference for your team.
"what do you have in your pants’ pocket, that will start to stink if you keep it for too long?"
You are growing, so people want to know more about you. If you haven’t already done so, consider opening a blog or ‘online magazine’. Writing about things you learn or things you have knowledge about can teach your customers, business partners, and professional network something new. If you do, it can make a big difference in how they perceive you. It can also serve as a great tool for content marketing. Take a look at the buffer blog, which people read just because it describes first hand experiences regarding remote working, culture, project management tools, and more. The onemonth blog goes deep into methods for productivity. Go all in! Keeping a blog will also train you in communicating more concise and clearly.
"You are growing, so people want to know more about you"
Last but not least, consider your growth needs. Do you have one core tech that you need to develop, or will you need to attack the market aggressively to make sure you stay ahead? What are your needs and costs in terms of Research & Development? Remember the principles of testing and iterating from phase 2. They’ll save you big amounts of cash and time. To all questions such as the aforementioned, you should have clear answers. Only then can you make an informed decision about whether it’s best for you to finance your own growth, go into debt, or get VC funding. If you pick a VC as your source of financing, make sure they have “smart money” and can add more value than just zeros to your bank account.
Rather than taking advice from consultants or people ‘outside’, try to answer questions yourself, together with your team and your customers. Your company is unique, and while you can learn from others, the answers to your questions will always be at least a little bit different, than they are or were for everybody else.
"try to answer questions yourself, together with your team and your customers"
Wanna learn more and get all right from the start? Applications for the EY start-up challenge are open until February 14th. Worried about travel expenses because you’re not in Berlin? Travel expenses up to €7.5 K are covered!
Why stop here? Find some more interesting articles here!
CloudMade (United Kingdom)
With 6 locations globally, CloudMade leverages cutting edge artificial intelligence to revolutionise the automotive industry. Their focus is on processing data to optimise and personalise the driving experience of the future.
High-Mobility builds a data platform for applications working with personalised car data. Users can test their applications in a simulation environment, and get verified to access data from multiple car makers using a standardised connected car API.
Kiwi Last Mile (Spain)
Using a new multi-modal delivery platform, Kiwi offers an efficient, profitable and sustainable last mile delivery solution. Kiwi operates its own fleet, basing its operations in a new ‘cellular delivery model’. It has dubbed itself the ‘future of the last mile’! (Germany)
BRIVE reduces fleet and vehicle costs by rewarding good driving behavior. Better driving translates into savings on fleet costs and higher salary bonuses for drivers. It already comes with a BRIVE credit card!
German Autolabs (Germany)
The Automotive Voice Assistance platform from German Autolabs is a customisable conversational assistance solution for mobility. German Autolabs leverages deep domain knowledge; bypassing lengthy development cycles to build groundbreaking voice products.
The Autofleet platform enables the transformation of fleet managers to vehicle-as-a-service providers. It innovates fleet management, using machine learning to predict demand, price dynamically, automate in-/de-fleeting, and optimise demand-supply matching in real-time.
Neohelden is developing a digital AI-assistant for enterprise use-cases. You can think of it as Alexa, but for business. Users can customise the Neo platform intuitively via Drag & Drop, to tailor the AI-assistant to any possible needs.
Parkbob organises the world's parking related data, and transforms it into actionable information for better mobility decisions. By creating a dynamic demand prediction model, it provides customers with an end to end solution that increases fleet utilisation and revenue.
VISCOPIC leads in 3D data processing and worker guidance solutions, focusing on 3D sensing technology and augmented reality. It aims to guide companies into the future by showing them what technologies they need in order to be optimally efficient and productive.
Transmetrics delivers predictive optimisation software for the logistics industry. Designed for express, parcel, pallet, and groupage businesses, the AI-driven software forecasts customer demand to calculate the most efficient linehaul plan for the entire transport network.
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To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.
This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.
This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more.
Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer.
Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.
Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.