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Alice Nell
January 21, 2016

Startup Basics 101 with Yatan Blumenthal | Building a Strong Foundation

The word is out! You might have heard it; in March starts a brand new accelerator at ours! Who, what, where? EY Start-­Up Challenge,​ in collaboration with b​etahausX.​ Great reason to ask our Chief Accelerator Yatan Blumenthal to write a series of blogs, and share some basic startup insights.

Phase #1: Building a Strong Foundation

Getting your startup officially started is, officially, the most important, difficult and epic step you’re ever going to take as an entrepreneur. It’s your conception moment; the moment you throw caution to the wind, kick your moving train into gear and go forth and conquer.

 

Pragmatism is the order of the day in these early stages.

There’s no place for platitudes. To work for a sustainable launch, stay grounded, literal and with nothing but the future in mind. Don’t just decide on your concept, buy a URL and just start pumping out whatever product/service you’re looking to flog.

 

"Don’t just decide on your concept, buy a URL and just start pumping out whatever product/service you’re looking to flog."

 

Business can be a bastard and you need to understand, analyze and properly prepare –

You’re about to step into the ring with the heavyweight of all bureaucratic bruisers and receiving a public beat down is not the right way to start anything. For this reason;

 

Before you go running into the ring you need to understand a few things

About what it means to form a business, starting with how your company will legally look. Create the go-to German company: the GmbH or its smaller sister UG, get incorporated as an LTD in the UK, or, if you want to get busy in the Land of the Free, perhaps a Delaware LLC is the way to go. Decisions, decisions, decisions. For many, it might boil down to geography: Where you are at the time of incorporation and where you come from as a founder. You should also sit down and query how you’d like to sell your product/service, where your principal market will be, how taxation will work, registration and company structure. We never said it was going to be easy. Oh, and don’t forget trademarking and intellectual property rights. Or your social security status as founder. The official stuff is important, but more important is to test your product.

 

"For many, it might boil down to geography: Where you are at the time of incorporation and where you come from as a founder"

 

After all that has been ironed-out, you should see clear skies and plain-sailing.

In terms of paper-work, at least. Then just brain-dump everything onto a nice and neat, official business plan and decide on a name. Just remember, this is how you’ll be remembered; it’ll forever remain the crux of your brand. Pick something appropriate. If you don't, you can always change it later.

 

"Decide on a name (...) it’ll forever remain the crux of your brand. Pick something appropriate."

 

The initial moments cannot be overstated.

Setting yourself up right, legally legitimate and with a comprehensive understanding of where you and your business stand is the only way to burst on to the business scene sustainably and effectively. Only then can you throw caution to the wind, kick your moving train into gear, go forth and conquer. Need a little help? Apply for a good accelerator - like the one we're doing with EY!

 

Wanna learn more and get all right from the start? Applications for the EY Start-Up Challenge are open until February 14th. Worried about travel expenses because you're not in Berlin? Travel expenses up to €7.5 K are covered.

Continue reading! 

From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.


In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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