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Christoph Fahle
July 2, 2012

Startup of the Week: Einfach

einFach is a start-up founded by Nicolai Prüsmann and Anthony Forsans developing the first Drop Box for physical things. The company sets up a new kind of locker where users can drop off and pick up items within their daily routine. einFach can be used to drop off clothes for dry cleaning, pick up mail orders, store or share things with other people independent of opening hours. Lockers can be transparent to act as micro shop windows for the promotion of industrial or handmade, new or second hand goods. At ein-fach.de users book services and buy products offered via the lockers or rent empty lockers for their individual purpose. From today on you can start using the first einFach locker at the betahaus café. To learn more about einFach, read the interview below! einFach will be our guest at betabreakfast on Thursday, the 19th of July.

How did you come up with the idea of einFach?

While working as consultants we spent a lot of time taking our business shirts to the dry cleaning store. We were travelling a lot and when we came back home it was always closed. That's where our initial idea came from: Which could be the best possibility to drop and pick up your shirts for dry cleaning? The solution was simple, or as you say in German: einfach! What we needed to drop off and pick up our shirts 24/7 was a locker or in German: ein Fach. Once we started to think about other use cases we realized that there is unlimited possibilities for einFach: Picking up mail orders, buying a last minute birthday present, sharing a drilling mashine with your friend…you name it!

einFach cover

Nowadays there are so many online shops. How do you promote einFach, and what makes einFach unique?

Our website is actually not a traditional online shop where you can order products. On ein-fach.de you buy the code to access the products and services in our lockers.This makes einFach much more direct, flexible and opens up whole new possibilities for the distribution of things. Our main idea is to integrate einFach in your daily life.The first time we presented einFach was on the 3rd of May at betapitch. Currently we are cooperating with the ODC (Open Design City). Together we are running the project Build or Buy.

Who is the target group for your product?  

einFach lockerOur target group is busy, young, has a strong need for flexibility and likes to maximize his free time by optimizing the daily routine. But the target group also depends on the location of each locker. Betahaus is a good example: our clients are co-workes and we will offer products that fit the needs of co-workers. If we place the locker in the fitness-center, there will be clients with needs in the field of sports. einFach is a universal system that can be used in a very specific way.

For how long have you been member of the betahaus? What made you decide to start work from betahaus and how has working at a co-working space affected your work?  

We are in the betahaus since December. Before betahaus we were in another co-working space near the Hermannplatz. But we were looking for a space where we could build our prototype. Through a bunch of people we found out for betahaus. We really like the combination between co-working space and the creative space ODC. Our prototype is not just about programming, but also has to be physically build. ODC enables us to realize the prototype of our lockers there. That’s why it is the perfect place for us. We can use the tools, machines, materials. You can also get the advice and help from other people there. 

What are the future plans for einFach?  

We will build up the einFach network by placing lockers first across Berlin. Locations will be gyms, supermarkets, train stations, video stores and so on. Currently we are looking for investors and partners who share our vision. We are also searching for collaborations at betahaus. Everyone is welcome to join us!

Still no membership at betahaus? Click here and join us!

The new space is six stories spread out across 2800 sqm. We’ll be renovating the building with our members in mind, so here’s what we can promise:

  • 5 Floors of Coworking Areas
  • Event Spaces
  • More Meeting Rooms
  • More Team Rooms
  • More Call Boxes
  • A Rooftop Terrace
  • A Café

We'll be updating The Move landing page with photos as we have them, so watch out for that!

when do you need a notary?

We’ll open the doors of our new space between mid-August and mid-September 2018. We plan to begin moving in July to ensure that the space is functional and comfortable by the time you get there. Bottom line, we’ll do everything we can to make the move as seamless as possible.

The move is our third big announcement of 2018 following the news that we’re be expanding our operations with betahaus | Tirana and managing coworking for Berlin’s new blockchain space, Full Node

The idea behind betahaus was never to be just a coworking space. We wanted to create a platform where people of our generation could thrive personally and professionally. We’ve always thought we could do this on a much bigger scale and we’re thrilled to see it happening. We’re excited about what we’re able to learn from this move, not just for betahaus, but for the future of coworking in Europe.

We’re sure you have a lot of questions about what’s coming next. 

We want to hear from you! Email us at themove@betahaus.com or join us for a closed Town Hall where we’ll answer all of your questions and talk through any concerns. We’ve also started members-only page for FAQs, resources, and important dates about the move (check your inbox!). 

We've got some big changes ahead of us, but one thing's for sure: we're so glad to have you with us for the ride!

We're looking forward to this new challenge, and will keep you updated along the way. Get in touch with any questions you might have about Full Node!

Not a blockchain startup but looking for a coworking space? Be sure to check out the flexible membership options at betahaus!

Finally, You describe your target group as LOHAS (Lifestyles of Health and Sustainability), which is a very niche market. Can you tell us more about what type of people they ARE and what theY value? What's some advice you can share to other startups targeting this market?

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betahaus BERLIN

Prinzessinnenstr. 19-20, 10969 Berlin
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frontdesk@betahaus.de

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