Franziska Müller und Julia Sommerer von Glutamat
Ob Spielwiese, Kontaktbörse, Informationsquelle oder Kaufhaus – Glutamat konzipiert Online-Auftritte jeder Art. So breit jedoch diese Palette scheint, so passgenau schneiden die beiden Gründerinnnen Julia Sommerer und Franziska Müller ihre Produkte auf den Kundenwunsch zu.
Ihr konzipiert Online-Auftritte und füllt sie mit Content - das ist an sich keine ganz neue Idee
Julia: Das ist richtig, allerdings gibt es nur sehr wenige, die so stark inhaltsgetrieben an diese Aufgabe herangehen wie wir es tun. Die meisten Kunden wissen nicht, wie sie ihre Inhalte im Internet kommunizieren müssen, dass Form und Inhalt immer zusammenpassen müssen. Dafür sorgen wir. Unsere Aufgaben sind dabei zwar klar verteilt - ich bin vor allem für die Konzeption zuständig, Franziska kümmert sich zusammen mit einem Team von Redakteuren um die Texte – trotzdem arbeiten wir sehr eng zusammen. Denn grade im Online-Bereich passiert es ja manchmal, dass Seiten zwar technisch perfekt gebaut sind, aber völlig ungeeignet sind, um die Inhalte gezielt zu präsentieren.
Du sagst, ihr arbeitet mit einem Team von Redakteuren – das heißt, dass Texten einen Großteil eurer Arbeit ausmacht?
Franziska: Ja, das reicht vom einmaligen Texten für einen statischen Auftritts bis dahin, Seiten tagtäglich mit neuen Nachrichten und Geschichten zu versorgen. Das etwa machen wir seit Anfang an beispielsweise für Yahoo. Aufträge dieser Art waren es vor zwei Jahren auch, die uns darin bestätigten, uns selbstständig zu machen. Durch sie konnten wir planen und sogar mehr Leute beschäftigen.
Ihr seid schnell gewachsen.
Julia: Wir sind gewachsen, aber nicht zu schnell. Wir haben uns zwar stetig, aber vorsichtig vergrößert, die Aufträge erst alleine bearbeitet, Vertrauen zu den Auftraggebern aufgebaut und erst dann Leute dazugeholt. Heute sind wir insgesamt fünf, die jeden Tag hier im Betahaus arbeiten. Dazu kommen noch vier Freie, die ab und zu etwas schreiben. Außerdem eine Projektmanagerin, die mich unterstützt. Und natürlich Programmierer oder Grafiker, die wir uns für einzelne Aufträge dazu holen.
Macht ihr genau so weiter?
Franziska: Ja und nein. Einerseits werden wir natürlich das ausbauen, was wir gerade machen, um unsere Grundlage zu erhalten. Im Januar aber wollen wir auch noch ein zweites Unternehmen gründen. Mit ihm wollen wir Kunden anbieten, uns um solche Inhalte zu kümmern, die Nutzer selbst generieren. Von Kommentaren über Blogs bis hin zu Bewertungsforen wollen wir alle Arten von Web 2.0-Seiten sichten, bewertet und gegebenenfalls auch moderieren. Denn das passiert noch viel zu selten.
Das Interview führte Sandra Middendorf.
Mehr über unsere Mitglieder!
January was the month we settled in our new ‘haus at Rudi-Dutschke-Straße. Just like moving into a new apartment, it was cold at the start. It felt a little new and different, but the moment the Club Lounge started filling and members were getting lunch together at the betahaus | Cafe, a new magic started to happen. The magic we call the betahaus community. It takes time to build, but the connections that blossom inside the ‘haus stay forever.
In February betahausX released The Accessible Transportation Challenge - a partnership with Toyota Mobility Foundation for the BETAPITCH challenge in Berlin. Devoted to making Berlin a more accessible city, this edition of BETAPITCH gathered many startups working on great new transportation solutions.
In March, we announced a soon-to-be-open second location in Berlin in our favourite neighbourhood in the city. We took over the iconic Geyer Werke building in Neukölln and with the help of our architects from Kim Wang we turned the place into a four-floor coworking space. We shared with you some fun facts about the space before it’s opening and made a virtual map with our favourite businesses around the ‘haus.
In April, we celebrated a decade of coworking with our biggest party in the last few years - ''10 Years in beta''. For this one we transformed the coworking area in betahaus | Neukölln into a party venue. An art exhibition took over The Basement underneath and The Garden was filled with activities like acro yoga, mandala painting, and a collage workshop.
‘’One of my many favourite betahaus moments this year was when Christoph, Max and I stood nervously in the Garden to give a speech in front of all our friends and members at our 10th birthday party. We talked about our values, our future goals after this whirlwind of a change and our intention to make tech more human. There was just so much love and appreciation around us.’’ - Madeleine (Co-Founder, betahaus)
"My favourite betahaus moment of the year is the woman who was gently putting beef and minced meat around our 10 years party installation. Until this day, no one knows exactly who she was and if this was a part of the installation, but out of all the things we saw on the 10 years in beta, she stays my highlight.’’ - Maria (Graphic Designer, betahaus)
The 10 Years in beta party was also the official opening of betahaus | Neukölln. Spring was the perfect time for our new project to start growing. The Club Lounge started filling, amazing new teams joined the community such as LAUDO, Obst Digital, Wonderwerk, Trybe and The Zeitsprung Project. Our Gil became the Lord of the house, giving hugs to everybody, fixing all kinds of problems in the ‘haus and keeping it run smoothly with the rest of the Front Desk team. This was also the month when we launched our beloved weekly yoga classes guided by our dear Cynthia from Arrive Yoga.
" People matter! Community was always what we were all about. ‘’
In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.
In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ.
Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture.
Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails.
This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.
‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)
''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’ - Paige (Head of Marketing, betahaus)
This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.
Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.
One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.
This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.
We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.
Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.
With love,
betahaus