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Jack Henderson
March 8, 2017

Snapchat vs. Instagram – What stories are saying about your brand

Unless you’ve been living under a rock, you’ll have heard that Snap Inc, Snapchat’s parent company, floated for $24 billion last week.

Ridiculous to say the least, it’s no surprise that their share price has fallen already, especially with facts like this floating around online:

“Snapchat growth slowed 82% after Instagram Stories launched”

TechCode, 2017

 

However, a story is a story, literally. How true is the headline? According to a dozen analytics providers and social media celebrities, there’s been a decline in Snapchat stories usage since Instagram Stories launched on August 2nd, 2016. TechCode also reported in a different article that Stars have seen Snapchat views drop between 15-30%. Social talent agent Charlie Buffin who represents a few former Vine stars explained that “It is clear to us that regular users’ Snapchat usage/engagement have gone down significantly since the release of Instagram Stories”. Not only that, social talent media company Galore’s CEO Mike Albanese says “Influencers that were late to build an audience on Snapchat pretty much abandoned the platform because it was so much easier for them to reach more people through their existing audience on Instagram Stories.”

What does this mean for your brand exactly?

While Snapchat started this digital marketing trend, Instagram Stories have a significant advantage. they plug into your existing social network, meaning you can automatically see stories from everyone you already follow on Instagram. As well as that, according to a Forrester report, Instagram has the potential to deliver 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. If you’re a brand with an interest in maximising your visibility and building awareness, it’s a social channel that you cannot ignore.

5 Ways to use Instagram Stories for your brand:

  1. Share a bit more about the people behind the curated feed your followers already see. This can be done by showing the behind the scenes of your meeting, or even what your team are having for lunch.
  2. Offer your followers exclusive content, use stories to stage a promotion or tease the release of a special product exclusively to your followers.
  3. Turn your blog content into mini-articles and use Instagram Stories to display teasers for them.
  4. Tease your audience with a live video. Everything is heading towards more visual and short-lived content these days and with all the curated and overly edited photos you normally share, why not give your followers something raw? Plus, they’ll all get a notification when you go ‘live’ meaning engagement is likely to be through the roof!
  5. Celebrate a company or personal milestone. Member of staff’s birthday? Put it online, however remember to stay on brand. Evoke your brand personality with the right colours and tone, and remind the employees who appear in your video that they’re acting as the face of the company.

 

 

These are just a few ideas on how to use Instagram Stories, there are many, many more. However it’s worth noting that not all methods may work for your brand, make sure everything you post is relatable – don’t just “go with the flow”.

If you want to keep updated on our stories, follow our Instagram page @betahaus, and go our homepage for even more insightful articles. 

Want to know more about me? I also run @NCLGallery.

The move is our third big announcement of 2018 following the news that we’re be expanding our operations with betahaus | Tirana and managing coworking for Berlin’s new blockchain space, Full Node

The idea behind betahaus was never to be just a coworking space. We wanted to create a platform where people of our generation could thrive personally and professionally. We’ve always thought we could do this on a much bigger scale and we’re thrilled to see it happening. We’re excited about what we’re able to learn from this move, not just for betahaus, but for the future of coworking in Europe.

We’re sure you have a lot of questions about what’s coming next. 

We want to hear from you! Email us at themove@betahaus.com or join us for a closed Town Hall where we’ll answer all of your questions and talk through any concerns. We’ve also started members-only page for FAQs, resources, and important dates about the move (check your inbox!). 

We've got some big changes ahead of us, but one thing's for sure: we're so glad to have you with us for the ride!

We're looking forward to this new challenge, and will keep you updated along the way. Get in touch with any questions you might have about Full Node!

Not a blockchain startup but looking for a coworking space? Be sure to check out the flexible membership options at betahaus!

Finally, You describe your target group as LOHAS (Lifestyles of Health and Sustainability), which is a very niche market. Can you tell us more about what type of people they ARE and what theY value? What's some advice you can share to other startups targeting this market?

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