March 8, 2017
Ridiculous to say the least, it’s no surprise that their share price has fallen already, especially with facts like this floating around online:
“Snapchat growth slowed 82% after Instagram Stories launched”
However, a story is a story, literally. How true is the headline? According to a dozen analytics providers and social media celebrities, there’s been a decline in Snapchat stories usage since Instagram Stories launched on August 2nd, 2016. TechCode also reported in a different article that Stars have seen Snapchat views drop between 15-30%. Social talent agent Charlie Buffin who represents a few former Vine stars explained that “It is clear to us that regular users’ Snapchat usage/engagement have gone down significantly since the release of Instagram Stories”. Not only that, social talent media company Galore’s CEO Mike Albanese says “Influencers that were late to build an audience on Snapchat pretty much abandoned the platform because it was so much easier for them to reach more people through their existing audience on Instagram Stories.”
While Snapchat started this digital marketing trend, Instagram Stories have a significant advantage. they plug into your existing social network, meaning you can automatically see stories from everyone you already follow on Instagram. As well as that, according to a Forrester report, Instagram has the potential to deliver 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. If you’re a brand with an interest in maximising your visibility and building awareness, it’s a social channel that you cannot ignore.
These are just a few ideas on how to use Instagram Stories, there are many, many more. However it’s worth noting that not all methods may work for your brand, make sure everything you post is relatable – don’t just “go with the flow”.
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