Christoph Fahle
October 29, 2009

skate the web - upgrade!berlin im betahaus

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

skate-the-web-tobias-leingruber-berlin

Es hängt eine Menge dran am digitalen Wandel. Das Internet als digitale Nabelschnur wird immer wichtiger, aber deshalb noch lange nicht heilig. Das Berliner Netzwerk für digitale Kultur Upgrade!berlin stellt im betahaus zwei Medienkünstler vor, die beschlossen haben Web und Wandel nicht allzu ernst und die Dinge ruhig auch mal ein bisschen auf die Schüppe zu nehmen. Weil ja auch nicht alles gut und richtig ist, was da so im Netz passiert.

Aram Bartholl, der seit mitte der 90er mit seinem Blog datenform die Berliner Webaffinen unterhält und zum Nachdenken bringt, materialisiert z.B. Google Map Icons im öffentlichen Raum und schlägt so eine Brücken zwischen digitaler und realer Welt. Tobias Leingruber, der seine Arbeiten ab Samstag im betahaus Café ausstellt, lehrt mit seinen Aktionen altehrwürdige Netzgrößen das Fürchten. Auf seiner Plattform artzilla.org präsentiert er witzig respektlose Firefox Adds, mit denen jeder mühelos netzgottgegebene Interfaces manipulieren kann. Man kann das getrost als Angriff auf slicke Netzästhetiken werten. Skate the web!

Die beiden Künstler werden auch das F.A.T. Lab vorstellen, eine Plattform rund um kreative technologien und Medien, die in der letzten Zeit viel von sich reden gemacht hat. Das F.A.T. Lab ist auch für den transmediale award 2010 nominiert.

Wer neugierig geworden ist, kommt vorbei: Samstag 31.10.09 ab 20h. Ab 22h legt ein DJ auf.

P.S.: Hätt ich glatt vergessen: zu Ehren von upgrade!berlin schmeissen wir den pleaseRT Twitter Printer von Jens Wunderling an. Heißt: ihr könnt mit relevanten hashtags das Event kommentieren. Während Aram und Tobias über Kunst reden, segeln im Hintergrund gedruckte Tweets vom betahaus Himmel herunter. Ein großartiger Spaß der garantiert noch öfter eingesetzt wird bei den nächsten Events im betahaus. Die Liste der hashtags:

upgrade berlinartzillaskatethewebfffffatfatlabf.a.t.transmedialebetahausagoasitobimcflyjamiewfi5e

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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