Christoph Fahle
May 10, 2011

Romantik für Anfänger

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Am Anfang unserer Coworking Karriere haben wir uns oft gefragt, was Ron wohl so macht, wenn er den ganzen Tag angestrengt Löcher in die Luft guckt und intensiv telefonierend im Psst-Raum sitzt oder durch das Treppenhaus läuft. Als wir erfuhren, das er für ein paar Episoden Stromberg mitverantwortlich ist und auch bei Balko seine Hände mit im Spiel hat, fühlten wir uns geschmeichelt und hofften zumindest als anonyme Bürocharaktere auf den Sprung ins TV.

Nun ist es noch besser gekommen: Ron hat ein ganzes Buch bei uns geschrieben. Ron selber sagt, das es nicht ganz ohne Anlehnung an Leute auskommt, die ihn täglich hier umgeben haben. Wir haben da noch keine Parallelen gefunden, aber wenn das so einfach wäre, dann wäre es ja auch kein gutes Buch.

Diesen Donnerstag (12.5.) jedenfalls findet bei uns die Lesung zum Buch statt und wir sind irgendwie ein bisschen Stolz, mit von der Partie zu sein. Los geht es um 20 Uhr im Café und vielleicht stellen wir noch den Grill auf. Seid herzlich eingeladen!

Wenn ihr wissen wollt, worum es geht, dann überfliegt kurz die folgenden Zeilen.

In ihrer Telenovela geht es um Gefühlsstürme und lodernde Flammen der Liebe - im echten Leben hingegen steht der Drehbuchautorin Charlotte der Sinn überhaupt nicht nach Romantik: Ihr Ex-Freund Marius hat sie mit gefühlten 99% ihrer Kolleginnen betrogen. Als eine Rosenheimer Hausfrau namens Huber Sabine in Charlottes Berliner Großstadtleben auftaucht, trifft der eigene Telenovela-Kitsch Charlotte wie ein Bumerang. Denn die Huber Sabine ist ein Superfan, und ganz wie ihr Vorbild aus Charlottes Serie "Engel der Liebe" ist sie von der Idee beseelt, einsame Herzen zusammenzuführen. Ihr erstes Opfer: Charlotte. Denn die Huber Sabine spürt genau, dass auch auf Charlotte eine große, wahre Liebe wartet: Ex-Freund Marius. Als sich dann auch noch Alex, der als One-Night-Stand gedacht war, dauerhaft in Charlottes Altbauwohnung einquartiert und ihr Chef kurzerhand seine esoterisch angehauchte Frau zu ihrer Vorgesetzten macht, muss sie erkennen: Ihr eigenes Leben ist eine Telenovela geworden - und zwar eine verdammt turbulente. Ron Markus erzählt mit rasanten Dialogen und sprühendem Witz von großen Gefühlen - im Fernsehen und im wahren Leben.

Zu kaufen gibt es den Freibadspaß hier.

Also noch mal:

Wann: Donnerstag, 12.5. - 20 Uhr

Wo: betahaus | café

Bis Donnerstag!

Weitere Informationen über unsere Events hier! 

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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