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Jack Henderson
August 1, 2016

People In Beta Summer Party: The DJ line-up

It wouldn’t be a real party without real music. So we’re happy to introduce you to the DJs who'll be playing on our People In Beta Summer Party! Our events manager Valerio Taiocchi gives us a low-down version of what sort of music we can expect:

"We have a few sweet DJs in the line up! We’ll be spamming soul, disco, funk, garage and house music. While going towards the early hours of the morning, we'll move towards a more Chicago, Detroit sound.. expect a story throughout the music each DJ will select. Bring your dancing shoes!" Want to get a proper introduction to the DJ's? Here's who they are & what they play.


Johanna and Joan are the duo that make up We Are JoJo. They are a mixture of good friends and DJ’s. They’re from Germany, meaning they’re the only locals to be playing our after party. The duo plays a mixture of deep house and tech, you can listen to their latest edition of Radio Jojo featuring Hamish Radford here:




I.nOmac is a turntable DJ and a producer. He's also a resident at Suicide Circus and DA DA Revolution Berlin. With more than 20 years experience on the decks he's spent the last 20 years living in Italy, Spain, and the US. Now he is resident to the capital of Germany. His experience has brought new cultures, new languages and new sounds to his music:




Francesco Previtali is a DJ, producer, and founder of dtape records. Originally from Italy but living in Berlin, his Enterprise of Lambs feels like a combination of acid and deep house. Enjoy a snippet here:




Cashmere aka Benn Lian is a DJ and producer from Belgium. He's been touring the world, most recently playing in The Netherlands, France, Germany, Spain, Ibiza, Thailand and even Tokyo. When he’s not on the road, you’ll find him in his studio, working on new tracks and remixes, whilst trying to innovate his music and improve his techniques even more. Listen here:




Like what you hear? We still have a few tickets left for our People In Beta Summer Party. You can grab yours here! Use code PIBMUSIC for 30% off. People In Beta Summer Party is being made possible by our partners ERGO, Holvi, Conrad and Glutatmat! Thanks for helping us make this happen! 

Check out our calendar for more upcoming events.

Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them. 

Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.

Toni: And this one actually served as a starting point for the tool we’ve developed for  betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear. 

Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.

Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK

Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !


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