Jack Henderson
August 1, 2016

People In Beta Summer Party: The DJ line-up

It wouldn’t be a real party without real music. So we’re happy to introduce you to the DJs who'll be playing on our People In Beta Summer Party! Our events manager Valerio Taiocchi gives us a low-down version of what sort of music we can expect:

"We have a few sweet DJs in the line up! We’ll be spamming soul, disco, funk, garage and house music. While going towards the early hours of the morning, we'll move towards a more Chicago, Detroit sound.. expect a story throughout the music each DJ will select. Bring your dancing shoes!" Want to get a proper introduction to the DJ's? Here's who they are & what they play.

WE ARE JOJO

Johanna and Joan are the duo that make up We Are JoJo. They are a mixture of good friends and DJ’s. They’re from Germany, meaning they’re the only locals to be playing our after party. The duo plays a mixture of deep house and tech, you can listen to their latest edition of Radio Jojo featuring Hamish Radford here:

 

https://soundcloud.com/we-are-jojo/radio-jojo-july-2016-with-hamish-radford

I.nOmac

I.nOmac is a turntable DJ and a producer. He's also a resident at Suicide Circus and DA DA Revolution Berlin. With more than 20 years experience on the decks he's spent the last 20 years living in Italy, Spain, and the US. Now he is resident to the capital of Germany. His experience has brought new cultures, new languages and new sounds to his music:

 

https://soundcloud.com/waveberlin/inomac-storm-citys-only-vinyl-set

ENTERPRISE OF LAMBS

Francesco Previtali is a DJ, producer, and founder of dtape records. Originally from Italy but living in Berlin, his Enterprise of Lambs feels like a combination of acid and deep house. Enjoy a snippet here:

 

https://soundcloud.com/lambent585/enterprise-of-lambs-suicide-circus-260616

CASHMERE

Cashmere aka Benn Lian is a DJ and producer from Belgium. He's been touring the world, most recently playing in The Netherlands, France, Germany, Spain, Ibiza, Thailand and even Tokyo. When he’s not on the road, you’ll find him in his studio, working on new tracks and remixes, whilst trying to innovate his music and improve his techniques even more. Listen here:

 

https://soundcloud.com/cashmereb/cashmere-at-kleine-bar-a-warm-up-for-the-warm-up

 

Like what you hear? We still have a few tickets left for our People In Beta Summer Party. You can grab yours here! Use code PIBMUSIC for 30% off. People In Beta Summer Party is being made possible by our partners ERGO, Holvi, Conrad and Glutatmat! Thanks for helping us make this happen! 

Check out our calendar for more upcoming events.

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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