Christoph Fahle
November 23, 2012

People in Beta (Session) at Convention Camp 2012

We want to learn about the limits of openness, connectedness and sharing.

Concept

You can’t get creative insights sitting behind an office desk. Everything is more or less predictable and contradictory things can be left outside. Out in the world, it’s more chaotic. You have to deal with unexpected findings, with uncertainty, and with irrational people who say things you don’t want to hear. But that is where you find insights. That is why at the Convention Camp, we are not making a presentation of how we work, neither telling about our successful stories, nor our failures. We are venturing in the Convention Camp pursuing learning without any hypothesis or script, but to challenge our comfortable assumptions (and the ones o of its visitors)

We want to know How will we un-share the world in the future?

We want to learn about the limits of openness, connectedness and sharing. And imagine scenarios which narrate our insights into a story. This story is a spontaneous reflection of what happened at the Convention Camp, and we will share it at the end of the day with all.

The session is facilitated by Pedro Pineda. It is designed to visualize an spontaneous reflection to the Convention Camp and what is happening at this very moment. The session is inspired by betahaus as you know which is a co-working space. Here things are not predictable, some things are very contradictory and irrational people try to change the world.

Process

This process should not be seen as a fix scientific structure but rather functions as the drum’s player in a jazz concert. It serves as a reference for participants and it might be spontaneously updated, changed or ignored depending on the flow.

Part 1: Gathering insights (Open to all)

  • 9:00 - 10:00; betabreakfast
  • 10:00 - 12:00; Scout the convention looking for insights

Part 2: Understand insight and find out patterns (Open to all)

  • 13:30 - 14:00; Cluster insights
  • 14:00 - 14:50; Open* Discussion (The discussion is open for all to participate, but be aware that it is facilitated and that might get uncomfortable)

Part 3: Creating stories

  • 15:00 - 16:30; Envisioning scenarios, Session*to translate ideas into tangible stories. (*Session for 20 participants, sign up required)
  • 16:30 - 16:45; Present and film scenarios
  • 20:00; Present video with the visualized story.

Team

The session will be kickstarted by Anne, Alessandro, Rick, Maximilian,  and Ricardo. All from different backgrounds, have never work together before, do not even have an action plan,  but are all co-workers willing to get out of their comfort zone. (Full bios can be find online at www.betahaus.de)

Anne Kjær Riechert: The Dreamer (anne@kaospilot.dk): Anne is a 2006 graduate from the KaosPilots in Denmark.. Since 2006, Anne organizes -We Have a Dream- global workshops to empower youth through drawings and discussions about their dreams for the future.

Alessandro Contini: The Realist (www.alessandrocontini.it): Alessandro is a designer and a tech savvy.  He works with sounds, images and coding.  Currently he's a freelance creative technologist,  interactive artist and regular hackathon-goer!

Maximilian Doerner: The Futurist (@maximiliandoe): Max is a Future managment researcher and Business Anthropologist engaged in a multitude of fields including future analysis and foresight, design thinking as well as business culture and innovation management

Pedro Pineda: The Connector (@pedropiba): Pedro is an experiences and process designer. He develops ways to apply collective &  creative problem solving to challenges that affect us as individuals or as society. And the application of design and art to inspire activism.

Ricardo Ferrer:The generalist (@ricferrer): Ric uses his extensive experience in management, design and programming to  advise and help in the conceptual design on all projects he is involved  with. His multi-cultural  background serves him well in order to predict the needs of an emerging  digital generation of nomadic professionals.

RicK Scavetta: The Optimist (rick.scavetta@science-craft.com): Rick, as a co-founder of Science Craft, he is dedicated to offering outstanding transferable skills training to graduate students in the life sciences. Rick combines his infectious enthusiasm for science and its communication with a unique ability to inspire life scientists in their career development

More upcoming events and announcements you can find in our beta calendar!

I’m currently in Sende - a great coworking and coliving space in Spain, very close to the Portuguese border. I travel pretty often and the idea of being out in the Galician countryside, around other creative, entrepreneurial people sounded like a good idea. I’m currently doing a sort of high-level "Design Thinking" appraisal of my business, rethinking what I’ve learned so far in this first stage of business and how we can improve our services to better benefit clients and artists. The rest of the time I spend on music-making, and mixing the next batch of my own music for future release.

People in beta Clay Bassford Bespoke Sound

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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