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Elizaveta Bersegova
September 22, 2015

People in Beta: Irina Mishyyeva

The 4th edition of our annual People in Beta festival is over. But it’s not the end of PEOPLE in Beta series! We´d love to introduce you to those behind the curtain who made the magic happen. So within upcoming weeks we´ll publish a series of interviews with our star festival crew, uncovering who they are and getting some tips and tricks on how to make an awesome event.

Irina was on a mission to make sure everyone meets & greets & remembers each other´s face at the festival. That´s how the content of networking session was born. She also helped to curate the content of the startup track, which is a demanding one! Read on to know why entrepreneurship is an ice-cream store and how she became an astronaut on Earth.

Many say the irritating part of networking is the “small talk” in the foundation of it. Would you agree with it?

Well, many people say that it is essential to force yourself to make the small talk as a way to create a personal contact. But there are ways around it! There are formats that enable people with different backgrounds to forget their ego barriers and irritations. So when creating a networking session for the festival, we actually made sure it´s a game more than anything else. It is a well-known fact that people tend to construct knowledge and perceive new information better through games. So answering to your question, small talk could be considered an irritating part of networking, but a right format can totally swipe away this perception.

People in Beta festival included more than 50 sessions. If you were to choose one skill that each startup guy/girl should have taken home from the festival, what would it be?

This is no right answer to this question. Business success depends on so many diverse factors. That´s why there were fifty different sessions on offer addressing both business and live wisdom. In other words, it can be compared to an ice cream store experience. When one comes to the best gelato cafe in town, he won’t be able to choose just one kind of the ice cream as he will be overwhelmed by all the options. Thus, he will purchase a few portions of it and maybe even try an extra spoon of his friend’s choice. The entrepreneurship is in the air...

When you were a kid what did you dream of becoming when you grew up?

I was very ambitious about becoming an astronaut. I dreamed about investigating new universes. I´m still doing that, but on a more grounded level.

What’s your favourite way to blow off steam in your free time?

I am passionate about fitness. Sport is my favourite recipe for staying happy and balanced.

What quirks or virtues impress you the most in people?

I admire people who notice the beauty of everyday life and see something unusual in ordinary things. I am also inspired by life-long learners and impressed by people who educate themselves despite their age or any other circumstances.

What makes you feel lucky to live in this time and place?

You get outside of your house, walk along the street, despite the season of the year, whether it is summer/autumn/winter/or moreover FRÜHLING in BERLIN – you enjoy every moment of your life.

What’s the one thing you would change about the world if you could?

If I could, I would make sure that people live at this particular moment in time. Hence, they would be able to understand what they are doing at this moment and what´s the reason for it. I believe if people were more conscious, our word would be different in a better way.

Tea or coffee?

Tea! Plenty and plenty of strong English tea. Thus, almost never coffee.

Share your favourite piece of wisdom with us, whether it’s from a well-known hero, your mom or even yourself!

It is what Charlie said, Daniel Keyes protagonist of “Flowers for Algernon”. One of the best books I have ever read...

“The answer can't be found in books - or be solved by bringing it to other people. Not unless you want to remain a child all your life. You've got to find the answer inside you - feel the right thing to do. Charlie, you've got to learn to trust yourself”.



Join Irina and other entrepreneurs at betahaus! See how here