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Elizaveta Bersegova
September 17, 2015

People in Beta: Gabriela Gutierrez

The 4th edition of our annual People in Beta festival is over. But it’s not the end of PEOPLE in Beta series! We´d love to introduce you to those behind the curtain who made the magic happen. So within upcoming weeks we´ll publish a series of interviews with our star festival crew, uncovering who they are and getting some tips and tricks on how to make an awesome event.

Gabriela Guitierrez totally rocked the stage in terms of event design. She guided the whole team to make sure the festival location felt cosy, stunning, clear, comfortable.. oh my, so many things at once! Read on to learn if any of our beautiful decorations hit the garbage bin and what a child should drink if it lives with dolphins.

What was your inspiration for creating the event design this year?

The inspiration for this year was a mix of Bauhaus style , Gothic Vitrals, Berlin 'cool' and of course the betahaus touch. We  wanted to create a playful atmosphere, that could be used during the whole day for different events,  so the functionality was a really important side of it as well.

A lot of installations at the festival belonged to categories like “Upcycling” & “DIY”. Was it a coincidence or your intention?

One priority of the project was to be eco friendly. The challenge was to make something nice for one day, but to make sure that the materials could be used again for other occasions. In order to make this happen we collected most of the materials we needed and made sure we figured out a way to pass it on to other projects and initiatives once the festival is over.

When you were a kid what did you dream of becoming when you grew up?

I wanted to live with dolphins and drink coconut water the whole day.

What’s your favourite way to blow off steam in your free time?

Spend time with my friends, have a nice dinner, travel, watch a movie, go swimming... I have too many favourite things.

What quirks or virtues impress you the most in people?

People that take the risk to be themselves.

What makes you feel lucky to live in this time and place?

Being able to laugh every day.

What’s the one thing you would change about the world if you could?

We shouldn’t take ourselves so seriously.

Tea or coffee?

Tea , fresh mint tea.

Share your favourite piece of wisdom with us, whether it’s from a well-known hero, your mom or even yourself!

“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” John Lennon

Want to join Gabriela and many other entrepreneurs at betahaus? Click here! 

"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.

"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019

Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,


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