Elizaveta Bersegova
August 4, 2015

People in Beta festival: Workshops!

With now less than a month to go until the People in Beta festival on August 29th, the countdown is officially ON! Meanwhile, our festival team has been busily putting together a kick-ass program of interactive workshops. Here's a teaser of some of the excellent stuff that will be going down in our Makers Yard and 3 Workshop Bases.

For Your Business:

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Every Story Needs a Hero

Nils Seger is the Co-Founder and Senior Partner at RCKT. Drawing on his vast global experience in managing communications, media and marketing, he helps shape startup heroes and market leaders. Nils will be talking about why storytelling is more important than ever in a hyperconnected world and why every story needs a hero.

SEO Workshop – Become Number 1 on Google

Marcus Krautkrämer is one of the leading SEO-optimisation specialists at mediaworx, a full service internet production and marketing agency. He will teach you how to boost quality web traffic and make sure that you are the first name your potential clients come across online. Even better, you can get a personal SEO consultancy! For some hot tips on pushing your web page, send a link to krautkraemer@mediaworx.com no later than August 27th and Marcus will have your customised advice ready at the workshop!

Crowdfunding Success

Ernst Neumeister founded CrowdCamp in 2014 to teach aspiring entrepreneurs the tactics of successful crowdfunding. Ernst's workshop will explore the various platforms and explain how to make reward systems work in your favour.

From Company Foundation to Full-Range Management

Dr. Niels George knows all the ins and outs of tax law, commercial law and corporate law. Join his workshop to learn how to avoid the main business mistakes and keep your enterprise profitable and legally compliant. Dr. George's no-nonsense approach will give you more time to focus on your core business.

Put Your Idea Under Pressure Before Others Do It

Christoph Räthke started his career in the digital world way back in 1996. Almost two decades and a long list of successful projects later he founded the Berlin Startup Academy, a unique Open Source alternative to conventional accelerators. He's no stranger to failure though and he'll harness this insight to help you put your concept through the pressure test.

How to Turn Networks into a Super Power

Mark Turrell is the founder and CEO of Orcasci, a strategy and marketing agency; and the co-founder of Imaginatik, a pioneering firm in collective intelligence and corporate crowdsourcing techniques. Nominated as a Technology Pioneer by the World Economic Forum in 2008 and a Young Global Leader in 2010, Mark will tell you how to make networks work for you!

Where is the Human in the Digital?

Alexander Steinhart is a trained psychologist and the co-founder/CEO of ( OFFTIME ). He grew up with a keen interest in technology combined with an even greater passion for social dynamics and social change. Alexander will share with you technologies, design and tech usage habits that meet real human needs and will help you stay focused, mindful and happy. Find out how you can disconnect without missing out!

Present Yourself – A Sneak Preview in Presentation Skills

Bjørn de Wildt is a socially critical theatre maker who is concerned with the participatory role of the audience. He is artistic director of theatre group PlayBack Berlin and works with well regarded Berlin cultural institutions such as the Deutsches Theater. Bjørn's workshop will demonstrate how theatrical methods can improve your pitch and help you experience the potent power of storytelling.

StartupPressRoom: How to Build International Press Campaigns and Get More Results Faster

Olivia Czetwertynski is the founder of BECOMEWIDE, a PR agency specialising in helping startups flourish through successful international PR campaigns. At Olivia's workshop you'll get an insight into the same 7 step system she uses to help her clients achieve successful results with their press campaigns, even on a tight budget.

For Your Soul:

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Creative Transformation

Patricia Cotton is an expert in business transformation, innovation and creative leadership. Patricia's workshop takes a multidisciplinary approach to the creative transformation of individuals and organisations. Her holistic and pragmatic methods will enable you to operate as a true innovator and change-maker.

Crowdfund Your Best Friend and Do Good for the World

Van Bo Le-Mentzel is known by most people for his Hartz IV Möbel project, where he teaches people to tap into their own creativity and resourcefulness to build low-cost yet amazing furniture. Nowadays a world known community catalyst and most progressive university professor, Van Bo will introduce you to his latest project - Hartz V. This is a fantastic opportunity to crowdfund yourself or your best friend to do good for the world.

The Secrets of Happy Teams

Tom Laterveer specialises in creating “Cultures of Happiness“: accompanying individuals, businesses and teams on their journeys towards greater joy and successful. Tom will deliver a workshop that will teach you how to build a work environment based on connection, zest and compassion.

Refresh & Reboot Meditation Session

Edward Mark Vero is a master of meditation whose services are sought after within Berlin's vibrant tech and creative scenes. He cultivates a practical, stripped back understanding of meditation; pared down to the ancient practice's logical, relevant and honest roots. Take a workshop and you’ll be more than ready to make an impression: clear headed and calmly confident.

For Your Creative Flow:

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Woodworking Workshop

Lluis Mateu is a woodworking guru with more than 25 years of experience. Over the years he has built everything from wooden houses and furniture to sets for theatre and cinema productions. In this hands-on workshop you'll learn some tricks of the trade and walk out with your very own Ulmer Hocker!

Grid - Interior String Art

Us Berlin is a collaborative creative agency and part of the betahaus community. The Interior String Art workshop invites you to explore how simple design methods, using structured geometric patterns, can challenge and reimagine a physical space.

Papercut Workshop

Hosted by Berlin creative agency Battalion and presented by artist and illustrator Stephanie Scholz, this workshop will allow you to experiment freely with shape and colour. Materials will be provided.

The Human Factor in IoT - Building Meaningful Prototypes with Design Thinking

Led by Julia Kolm and Cecilia Hilmer from innovation agency Innoki, this workshop gives you a chance to learn about methods used in the design thinking process and take part in a so-called fast forward or design sprint lasting two hours. Space is limited so be early!

Make Your Own Lampshade

Designers Ulrich Kohl and Maria Lobisch from MYO will introduce you to the joys of paper folding and teach you how to manipulate shape, colour and size to create your own Lampshade Kronsmoor. All materials will be supplied.

We won´t stop there and to get your creative juices flowing even more, there will also be workshops in 3D Printing, Soldering and Screen Printing as well as a Design Hackathon. We're looking forward to seeing you all there! So come celebrate with us! www.peopleinbeta.com

Click here for more events coming up in the 'haus! 

Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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