Elizaveta Bersegova
July 6, 2015

People in Beta festival | News!

The People in Beta festival is getting closer, we have some news for you! Get ready for it, the full festival program will be mind-blowing! To save you from any injuries, we’re dosing you the first sneak peaks!

The big day of August 29th starts with big hearty beta breakfast: coffee, tea, delicious sandwiches and some fruit to get you going. When you finish your croissant, there'll be things to do throughout the whole house! Pick and mix like you're in a candy store: whatever suits you best, whatever you fancy the most. Christoph Fahle (betahaus| Berlin) will be there to tell you about the 5 fails you have to make before you make it. Ansgar Oberholz (St. Oberholz) will tell you everything you haven’t heard about the information revolution yet. Christoph Raethke (Berlin Startup Academy) will roll out his well-known G Force workshop to honestly explain you how to "Put your idea under pressure" before others do it. Marcus Krautkrämer (Mediawox) will give a workshop on the must-know of the modern age - Search Engine Optimisation - and tell you how to get the traffic to that website you’ve been working on for so long. Focusing on good life, Edward Mark Vero (Meditation Minimalism) will show you some meditation practices to make sure you don't come home with a burnout a day before your launch.

A DIY heaven will unfold in front of your eyes, and of course there'll be hackathons, round tables and discussion groups: all the hands-on stuff that can provide solutions to your problems and boost your creative thinking.

BETAPITCH will be throwing an Investors Day on the 4th floor - this one is very different from the ones you've been to before. There'll be reversed investors pitches, pitching in cars, panel discussions on hot topics and group sessions to get you connected. In the evening BETAPITCH | global will introduce you to the hottest international startup finalists and you’ll be drawn into the show. In our outdoor area you’ll find a market with new gadgets and the most mind-blowing products and prototypes of today. There will be also a BBQ, and of course: we'll be dancing until the sun comes up.

Got intrigued? Last early bird tickets are still available HERE.

And, of course, don´t forget to join our FB event to stay updated!

Cost is a big one here. In regards to total transportation costs, the last mile comprises up to 53% of those - making it the least efficient part of the supply chain. Expectations of free shipping and next day deliveries add up to this.

Due to increasing digitalization and convenience services in every area of people's lives, the smooth and flawless process of getting the delivery to one's doorstep is exceedingly becoming what customers care most about. On top of that, for companies that package being delivered is an extension of their brand. The consumer is basically coming face-to-face with the brand, which makes it the biggest opportunity to heighten customer satisfaction.


If you live in a city and have even slightly observed your urban surroundings you’ve probably witnessed it first hand - urban congestion and crowded cities make it pretty tough to satisfy the growing demand and rising expectations of super quick deliveries. Add unpredictability in transit (like weather conditions), an incorrect address or remote locations, just to name a few, and you can see where this is going.

The worst part is, all those delivery trucks and vans that also produce a fair bit of emissions, are often only half full when they roll out for deliveries. This is mostly due to low drop sizes and stops along the route that are far and few between.

It’s not all hopeless though - Where there is a problem, there are solutions.


Same old, same old - isn’t always all that bad. Sometimes, all that’s needed are some new perspectives! The city of Utrecht, for‌ ‌example, implemented a zero-emissions electric barge nicknamed the “Beer Boat”. 

Since 2010 it’s carrying beer and food to the city’s downtown restaurants by using waterways. Other electric barges in Amsterdam not only deliver but even collect organic waste, which is then turned into biofuel in processing plants! Isn’t that cool?

It becomes clear that cities, logistics, as‌ ‌well‌ ‌as‌ ‌urban‌ ‌planners, are equally part of solving the inefficiency of the last-mile. Tackling this mountain of issues calls for teamwork!


A centralized platform, hub or network for similar companies, could do the trick to fill up the delivery vans & trucks that are barely loaded. Parcels could be distributed more efficiently between different companies and their delivery vehicles.

Like a big pool of parcels from different companies with every single parcel going into that one van with the same route!


Delivery Driver Experience and Smart Delivery Vehicles are also areas with huge potential for improvement and innovation.


Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company. 

Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.


Next to that on-demand experiences have become firmly embedded into people’s everyday lives - be it a mobile app to book a ride, send flowers to your loved ones or order lunch to your office. It’s all possible and has made premium features like real-time tracking a standard.  The online consumer expects nothing less and certainly doesn’t like to wait.


Making that quick and instant gratification happen is another story though. Groundbreaking ideas and innovations are needed to tackle all these factors. Does your startup have one? 

Then head over to our Future Logistics Challenge! Applications are still open until September 23rd.

Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.

Ellie: I eat a lot in west.berlin cafe which is here around the corner and I love the Matcha Lattes from Starbucks.

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