Alice Nell
September 3, 2015

People in beta Festival 2015

What a gorgeous day we had last weekend with our 4th annual People In Beta Festival! Over 800 people visiting our +50 workshops, talks, demonstrations and exhibitions: betahaus was brimming with activities.

A quick look at some of what was going on.

Throughout the Workshop bases our guests enjoyed experts lectures on a variety of topics and skills. Tom Laterveer led an engaging discussion on how to lead a passionate, driven, and dedicated working environment, and Ernst Neumeister gave insights about why and how crowdfunding campaigns become successful. Mark Turrell showed guests how to turn networks into super powers to get things done. Outside in the Makers Yard Julia Kolm and Cecilia Hilmer from innovation agency Innoki gave a two-hour ‘fast forward’ design thinking workshop and the good people from MYO taught groups the fun in paper folding by creating their own lampshades. In the Innovation Garden there were all kinds of funky new tech gadgets, and Mr. Beammade incredible wood etchings through a mini laser in true Sci-Fi fashion.

 

On the 4th floor startups and investors enjoyed a well-spent day of business insights and networking at the BETAPITCH | global and Investors Day. The day was packed with talks that ranged in topics such as whether or not to seek investment, how to give back to the community, and how to ‘lose your soul to an accelerator or join a coworking’. Talks and panel discussions were led by investors from Axel Springer Plug ‘n Play, Deutsche Bahn, Airbus Bizlab, Kloeckner, Ergo and ENBW amongst others. Other friends on stage included SoundCloud and Kickstarter. Outside the building startups and investors were speeddating in fancy Audi cars, thanks to Welcome Project.

 

In the evening at BETAPITCH | global, seven international startup finalists pitched. The big winner of the night was Insulin Angel, who won a trip to Silicon Valley sponsored by Axel Springer Plug ‘n Play and a program at Stanford organized by BiTHOUSE! Hub:raum gave its prize of 5000 euros to startup Thingthing, and Dronamics snatched away a wildcard acceptance to Airbus Bizlab accelerator and a chance to pitch for the Kloeckner fund. Vienna Skill Smiths won six months of free coworking space at betahaus | Berlin, and BeeCanvas received the opportunity to pitch at Pirate Summit 2015. Congratulations to all the teams!

 

The evening got off to a smooth start with a BBQ and performances from musicians in betahaus’ community - including our own CEO Christoph Fahle on the saxophone. Later, in the frenzy of our after-party and alongside our ‘work hard, play hard’ partners of Business Punk, the crowd were given some energetic performances by international DJs and acts like Antopia,  Peter Kirn, and Ain the Machine. They kept the dance floor grooving well into the night and we couldn’t get enough.

 

We’d like to give a shout out to our media partners Tech Berlin, The Hundert, Silicon Allee, Berlin Valley, Jobspotting and our party partners at Business Punk, and to our photographers Rian Davidson and Maansi Jain for capturing all the fun. You can check out the People In Beta Festival photos here, the BETAPITCH | global & Investors Day photos here, and the betabooth photos here.

 

Last but not least: many thanks to our sponsors without whom People In Beta 2015 wouldn’t have been possible: Axel Springer Plug ‘n Play, ERGO, Deutsche Bahn, Kloeckner, Hub:raum, Audi, Airbus Bizlab and Appchance

 

THANK YOU ALL FOR JOINING US! We hope to see you in the next one!

For more upcoming events, click here! 

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CloudMade (United Kingdom)

With 6 locations globally, CloudMade leverages cutting edge artificial intelligence to revolutionise the automotive industry. Their focus is on processing data to optimise and personalise the driving experience of the future. 


High-Mobility (Germany)

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Kiwi Last Mile (Spain)

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BRIVE reduces fleet and vehicle costs by rewarding good driving behavior. Better driving translates into savings on fleet costs and higher salary bonuses for drivers. It already comes with a BRIVE credit card!


German Autolabs (Germany)

The Automotive Voice Assistance platform from German Autolabs is a customisable conversational assistance solution for mobility. German Autolabs leverages deep domain knowledge; bypassing lengthy development cycles to build groundbreaking voice products.

Autofleet (Israel)

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Neohelden (Germany)

Neohelden is developing a digital AI-assistant for enterprise use-cases. You can think of it as Alexa, but for business. Users can customise the Neo platform intuitively via Drag & Drop, to tailor the AI-assistant to any possible needs.

Parkbob (Austria)

Parkbob organises the world's parking related data, and transforms it into actionable information for better mobility decisions. By creating a dynamic demand prediction model, it provides customers with an end to end solution that increases fleet utilisation and revenue.

VISCOPIC (Germany)

VISCOPIC leads in 3D data processing and worker guidance solutions, focusing on 3D sensing technology and augmented reality. It aims to guide companies into the future by showing them what technologies they need in order to be optimally efficient and productive.

Transmetrics (Bulgaria)

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Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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