Well, there are a couple of things which are important to me. But if I would pick one, I‘d say be really interested in what you are working for. If you are not – why should anyone care? If I am starting on a product, a news site or a campaign there is always something about it. We research, try things out, use them, reflect and talk about them beyond just reading the brief. When we worked for the ebook subscription service Blloon, for example, I gathered the team and read to them from the book I was reading at that time. In the beginning it felt a bit odd like faking “Dead Poets Society”. The passage I shared was a very emotional part of the book and I got very emotional over it. But hey, the metaphor we then came up with to build the whole brand, product and campaign around it was great.

The ultimate question is: Do we win a spot in people’s daily lives? Or in other words: Do people actually use it? So make sure you find out what people need before you start the work.

I used to do a lot of stuff with metal and seriously wished to become a blacksmith.

Weekends are precious, so looking at my last weekend it’s all about spending time as a family and enjoying good food with good friends. I had surgery earlier this year which funnily enough made me want to start playing basketball again. Considering my current phase in life, I try to combine that with my kids. So usually on Saturdays I go to one of the courts here in Mitte and there are always others already hanging out, which makes for a good routine to leave the week behind me and recalibrate.

First and foremost I value curiosity. There is a great quote from Tiger Tyagarajan: “If you’re curious, you hold the keys”. To be curious about others, new tools, new ideas, new countries – whatever it is. This is what I am looking for in people. Because ultimately we work together to learn from each other and get better at what we do.

Simple answer: Karin, the woman I love and share this wonderful life with. I am so thankful to have met her early enough to already have two wonderful kids.

I love to invent, develop and change all kinds of things and projects. This is what keeps me enjoying all the work I do.

Nothing really. Except for ignorance or the lack of empathy for others.

Coffee. Funnily enough I only started drinking it when I was 26 and was commissioned to relaunch a small Swiss espresso machine manufacturer. I was curious to find out what the magic was behind those machines and tried out different coffee / espresso makers and finally fell in love.

A conversation does not start with an answer, but rather with a question. Doesn’t it?

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