Christoph Fahle
November 5, 2012

Pedro Pineda

Pedro was born in the Canary Islands, after studying Design & Technology in London, he moved to Berlin where he is developing different ways to apply collective & creative problem solving to challenges that affect us as individuals or as society. He sees design as a tool to create experiences. For him "is not enought to look at the isolated product or service but at the whole experience that we want to create".

His design work ranges from facilitating MakerLabs to the creation of parties, including all the single components which need to be there to create the envisioned experience. He works through openness that everything should be Open so that whatever we do can be shared and build upon.

He is co-developing numerous projects like MakerLab, Enable Berlin, We Creative People, and Open Design City.

How are you engaged with betahaus?

I started working in the betahaus environment when Open Design City (the creative part at betahaus groundfloor) was opened. Firstly, as member, then, developing a close relationship with people that work at betahaus and other members, I started holding my own workshops and helped the ODC department in its earlier stage.

How does the coworking environment affects you?

Coworking is very important for my job mainly for two reasons: inspiration and new possibilities. I believe that working in a coworking environment helps me to maintain a fresh and updated mind on new trends. This is possible thanks to the possibility to work next to other members and gain inspiration from them. In addition, having the possibility to meet new people is very helpful for networking and might lead to create something together. In fact, when someone works in Open Design City and has a brilliant idea or starts being engaged in a certain project, other people might be interested in that project and join him to create a better product.

What is the biggest difficult that you faced in the coworoking environment?

Sharing tools and space sometimes might be difficult, especially if you are new to the coworking environment. Since the opening of Open Design City/ betahaus, more and more people joined this space and, sometimes, sharing the space with workshops or other members becomes frustrating. However, this is part of the coworking environment and it is a problem easily solvable by talking to the other members and creating your own internal coordination.

What are your future projects?

My next projects are: convention camp, and action research. Convention camp is based on expanding the “betahaus culture” and explaining it through experience and making people feel the actual sensation of being part of a coworking environment, instead of plain conventions and lectures. On the other hand, action research, is a project that helps to understand the future trends of the creative environment through interviewing people.

In addition, I want to keep working in the designing space environment and create experience for people.

Thanks for the interview!

Cost is a big one here. In regards to total transportation costs, the last mile comprises up to 53% of those - making it the least efficient part of the supply chain. Expectations of free shipping and next day deliveries add up to this.

Due to increasing digitalization and convenience services in every area of people's lives, the smooth and flawless process of getting the delivery to one's doorstep is exceedingly becoming what customers care most about. On top of that, for companies that package being delivered is an extension of their brand. The consumer is basically coming face-to-face with the brand, which makes it the biggest opportunity to heighten customer satisfaction.


If you live in a city and have even slightly observed your urban surroundings you’ve probably witnessed it first hand - urban congestion and crowded cities make it pretty tough to satisfy the growing demand and rising expectations of super quick deliveries. Add unpredictability in transit (like weather conditions), an incorrect address or remote locations, just to name a few, and you can see where this is going.

The worst part is, all those delivery trucks and vans that also produce a fair bit of emissions, are often only half full when they roll out for deliveries. This is mostly due to low drop sizes and stops along the route that are far and few between.

It’s not all hopeless though - Where there is a problem, there are solutions.


Same old, same old - isn’t always all that bad. Sometimes, all that’s needed are some new perspectives! The city of Utrecht, for‌ ‌example, implemented a zero-emissions electric barge nicknamed the “Beer Boat”. 

Since 2010 it’s carrying beer and food to the city’s downtown restaurants by using waterways. Other electric barges in Amsterdam not only deliver but even collect organic waste, which is then turned into biofuel in processing plants! Isn’t that cool?

It becomes clear that cities, logistics, as‌ ‌well‌ ‌as‌ ‌urban‌ ‌planners, are equally part of solving the inefficiency of the last-mile. Tackling this mountain of issues calls for teamwork!


A centralized platform, hub or network for similar companies, could do the trick to fill up the delivery vans & trucks that are barely loaded. Parcels could be distributed more efficiently between different companies and their delivery vehicles.

Like a big pool of parcels from different companies with every single parcel going into that one van with the same route!


Delivery Driver Experience and Smart Delivery Vehicles are also areas with huge potential for improvement and innovation.


Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company. 

Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.


Next to that on-demand experiences have become firmly embedded into people’s everyday lives - be it a mobile app to book a ride, send flowers to your loved ones or order lunch to your office. It’s all possible and has made premium features like real-time tracking a standard.  The online consumer expects nothing less and certainly doesn’t like to wait.


Making that quick and instant gratification happen is another story though. Groundbreaking ideas and innovations are needed to tackle all these factors. Does your startup have one? 

Then head over to our Future Logistics Challenge! Applications are still open until September 23rd.

Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.

Ellie: I eat a lot in west.berlin cafe which is here around the corner and I love the Matcha Lattes from Starbucks.

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