Alice Nell
October 1, 2015

Our Valley In Berlin DemoDay

What an amazing end to last week with our Valley In Berlin DemoDay! Our betahaus accelerator team was working around the clock with startup hubs Accelerate Korea, Founder Institute, and YOU IS NOW to produce this event - and boy did they pull it off!

Over 1,000 people joined us for inspiring talks, bold pitches, & some delicious food trucks at YOU IS NOW's amazingly sunny space.

We kicked off the day with talks from Jon Soberg, Accelerate Korea’s Steve Joo-hyung Lee, and the Founder Institute’s very own Ben Larson from the Bay area. They shared their extensive knowledge of business, which gave the event a global touch & helped bridge the startup ecosystems of Asia, Europe, and the US. Highlights included a talk from Gamification’s Gabe Zichermann and a speech by the Queen of Startup’s Jess Erickson, who gave insights into diversity in tech & her work at 500 Startups and Geekeetes. In addition, Nicole DeMoe dazzled the audience with a look into some of the tech scene's famous minds, and Book A Tiger co-founder Claude Ritter gave advice on what not to do when trying to be successful in this cut-throat world. Overall theme: Don’t trust them? Then don’t hire them.

Moderated by The Pitch Doctor himself, the afternoon session saw 12 of Korea and Germany’s most promising startups pitching for the attention of our audience filled with investors and experts.

Just like at BETAPITCH, our Korean startup BeeCanvas took a daring approach by informing the audience of their pivot from a B2C to a B2B service. The audience responded with surprise but said that they respected BeeCanvas' honest approach to being a startup on the brink of making it. RxCycle dazzled the audience with their live indoor cycling demo on a tour through the Alps. BBuzzArt spoke of their plan to expand with the birth of Haus of Bbuzz in Spring 2016. Despite being under the weather, David delivered a solid pitch for Equipment Master and within minutes, several tweets surfaced mentioning Equipment Master as the AirBnB of construction equipment rentals!

Finally, Summer wowed our guests as she ‘Smurfified’ the moderator with the hilarious selfie-editing app lollicam. While also managing the iOS launch, Summer gave a fantastic & hilarious pitch and bagged her team the Autobahn Unicorn Award for the startup with the fastest traction & growth!

2 other awards were given out: Munich-based casavi took the Disruptor Award and Berlin-based wefactory took the Pitch Hero Award.

The day ended with a bangin’ after party in Kreuzberg, where even the stuffed unicorn joined us as we danced into the early hours.

The day marked the beginning of the end for our Accelerate Korea program as we start the final month hosting our Korean startups. Overall, the event was an amazing injection of energy & investor funds. CONGRATULATIONS EVERYONE!

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Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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