“When I moved to Berlin I knew that I wanted to do something with design, but design as a tool and in an more open way. So at that time, there were two main projects that I got involved in – the MakerLab and Enable Berlin -- which were both having betahaus as a base.
MakerLab is a nomadic makerspace dedicated to the exploration of making. It was also the project which influenced the creation of betahaus’ open makerspace on the ground floor, then called Open Design City, which later turned into betahaus Academy. The initial idea was a nomad space where people could create workshops from scratch, using their own tools, or where people could learn how to make stuff so that they could do it by themselves after.
Enable Berlin was a platform for participatory design, which focused on solving city challenges. It allowed citizens to design their city. Brainstorm on city problems, then find solutions in a collective way. These two projects could happen at betahaus because it was open for it. betahaus | Berlin had so much open space, it was like black paper to propose things and try things out.”
These two projects could happen at betahaus because it was open for it. betahaus | Berlin had so much open space, it was like black paper to propose things and try things out.
"I started to work on betahaus | Barcelona because the guys at betahaus | Berlin asked me to create content and help bringing the "betahaus" experience to Barcelona. However, when I got to Barcelona, it felt more like a long term thing. I felt that we could do some very good work. The new Barcelona team (Jordi, Marcos, Edu and me) complemented each other well, and so we became partners. I brought my experience working at betahaus | Berlin, and this along with my design experience and workshop knowledge helped to shape betahaus | Barcelona from within. At the moment, I am a shareholder and co-founder of betahaus | Barcelona, but from 2013 till 2016, I was also the designer.”
“Well, TMDC was in my mind since Open Design City. I thought I had an idea for a model that hadn’t been tried yet, and i just wanted to put it out there to see how the public would react to it. When I came to Barcelona and saw that there was such a big need for spaces with tools, I thought it would be the right setting to start it up. First we tried within betahaus, but slowly realized that it would have to have its own space in order to work. So, here we are, testing our assumptions!
El Pinito is a bit different. This idea came to me as I was living in Berlin, because every year I would spend a month in Tenerife and work from there. I thought it was such an amazing idea, to be able to work from a totally different setting, away from the city and close to the mountains and the ocean. I thought it was the right time for this project, because the idea of co-living and nomadism is well-received by many, and because there was a team of youngsters interested in taking on the project. Without them, it would be just an idea because I can’t move to Tenerife yet, and they are there, taking care of the space and developing it, and making it a reality. My role here is to design new spaces, consult on the strategy and give them guidance. At the end of the day, Nora, Alba, Rian and Aurelio are the ones doing the hard work.”
“Similar to a UX designer, I try to think of the user journey through a space or activity. I develop not only the space and what fills it, but also what might happen in a space in order to achieve an specific experience. In my opinion, experience is everything. Walking through street is an experience, so when Iam talking about designing an experience, I am not talking about creating something extraordinary. I just mean consciously creating a specific experience to achieve a specific result through people’s experience.
But let me get back to your question. The design of the space will influence people behavior at work, and therefore their productivity and creativity. I think the question is a bit broad because it could be influenced in so many ways. A space can influence everything from how much coworkers can concentrate or how much they enjoy being there, and therefore how happy they are at work. How much and how they interact with other people is also a very important point.
What I would suggest in general is that people look beyond “productivity”and instead focus on what it takes to make their workers happy at work. They want to choose where to work and in general you see more people that want to identify with their company and what they do in that company. The space is a key aspect to it. Another thing, specially to foster creativity, is to generate a space that people see as their own while working in it. I would for example create spaces that are not too perfect or finished, because people feel that they can’t touch things. I would rather empower people to take initiative and, for example, bring their own plants. Finally, I would look at how to create space for people to meet and for people to relax. Create a space that people feel like spending time in. Why not have something like an outdoor area with a sauna where people can go after work?”
"My biggest challenge is finding a way to delegate projects to the right people at the right time. I love to start things, but I have a hard time running them. I would love to find a way to be able to concentrate on what I do best, which is the concept, the strategy, and developing the product experience, by delegating the day-to-day operations to somebody that loves making them run smoothly even more!"
“Everywhere? For me, I need to leave blank spaces. Try to not fill my agenda with activities, but leave space to wander around and find unexpected things, or meet unexpected people. Sometimes as an entrepreneur, this is very difficult. I am trying very hard to create those blank spaces again. At the moment, I am mostly interested in body movement (dance, sexuality, non verbal communication) and also in sounds and rituals.
And of course, professionally I’m really into the development of TMDC since its a shared machine shop that works like coworking for people who build things. I’m currently most interested in exploring how sharing economies can be taken further.”
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.