Interview by Alessandro Vercesi (current intern at betahaus)
What is OleaPark and what does it offer?
Oleapark is the first horizontal platform for events and gives the possibility for users to interact with other attendees before, during, and after an event. iPhone and Android users can download the App for free and start using it by simply logging in from their Facebook, Twitter or LinkedIn profile. The App has been created to allow customers to network at events as well as having the important information needed to attend it. Customers create a “badge” for each event and have a portfolio in which they can manage them. In this way, they are able to keep up with what is happening at the event and be in touch with the other attendees before, during, and after the event. Therefore, users can plan a meeting with other attendees and keep in touch with them after the event through the ability of creating a contact list. Thanks to the possibility to link with Facebook, Twitter, and LinkedIn, the App shows people going to an event. These are displayed according to three categories; people that you have already met at an event, people that you are connected with in the other social networks, people that you might know or be interested to meet because you share interests or contacts with them. Another benefit of the App is that users can request to arrange a meeting with another attendee of an event through a messaging/chat system within the App. In addition, the “badge” gives information about the location, agenda, hosts, attendees, and a description of the event. Check out this video...
Florent I know you were part of "Le Camping" in Paris, how was the experience and why did you decide to move to Berlin?
Le Camping is an accelerator for startups. The structure could be considered similar to betahaus because it is a coworking space where 12 startups work at the same time in the same place. Many startups face recurrent problems and being in a coworking environment can help people to be more confident and have the possibility to network and learn from the experience of the other startups. After living in Paris and working at Le Camping for 6 months, we - Florent (CEO) and Karl (CTO)- the two co-founders, decided to move to Berlin 3 months ago. This decision we made primarily because Berlin is considered the best place to be for startups. In fact, here startups can find many investors willing to support them and a very creative environment that can help the company to grow. (Check out this video ...)
Why did you decide to become a member of betahaus?
The choice of betahaus came straightforward to Karl and me because of our experience at Le Camping. That experience taught us that we want to work in a coworking environment because of the possibility to exchange opinion with other startups and the possibility of networking. After 3 months at betahaus, we are still enthusiastic of our choice and believe that the coworking environment helped us to grow a lot in this initial and crucial phase of our company.
What kind of problems do you have to face?
As for many startups, the biggest challenge that OleaPark faced is a lack of time. In fact, whenever a startup is built, the most important variable is time, and in particular, how to prioritize all the important decisions that has to be made. In addition, only two people are part of the team, which could be considered a disadvantage in bigger companies; however, this created the opportunity to be very flexible in each decision and work. As a matter of facts, we were able to develop an App for iPhone and Android, develop a web platform that corporates can use to upload their events, and being able to success in all commercial aspects. In fact, if you work in a well-integrated team, you can be even faster and more efficient than a big team.
Which are your future goals?
As most startups, our main goal is raising more funds in order to open an office in Berlin and keep developing oleapark. During one year, we were able to increase our market share from Paris’ events to a more international range. In fact, right now the app has badge for many events in Europe: Berlin, Paris, Milan, London; and the US, especially in San Francisco. Another goal of the company is being able to wider our range and be able to offer as many events as possible.
Thanks alot for the interview!
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Cost is a big one here. In regards to total transportation costs, the last mile comprises up to 53% of those - making it the least efficient part of the supply chain. Expectations of free shipping and next day deliveries add up to this.
Due to increasing digitalization and convenience services in every area of people's lives, the smooth and flawless process of getting the delivery to one's doorstep is exceedingly becoming what customers care most about. On top of that, for companies that package being delivered is an extension of their brand. The consumer is basically coming face-to-face with the brand, which makes it the biggest opportunity to heighten customer satisfaction.
If you live in a city and have even slightly observed your urban surroundings you’ve probably witnessed it first hand - urban congestion and crowded cities make it pretty tough to satisfy the growing demand and rising expectations of super quick deliveries. Add unpredictability in transit (like weather conditions), an incorrect address or remote locations, just to name a few, and you can see where this is going.
The worst part is, all those delivery trucks and vans that also produce a fair bit of emissions, are often only half full when they roll out for deliveries. This is mostly due to low drop sizes and stops along the route that are far and few between.
It’s not all hopeless though - Where there is a problem, there are solutions.
Same old, same old - isn’t always all that bad. Sometimes, all that’s needed are some new perspectives! The city of Utrecht, for example, implemented a zero-emissions electric barge nicknamed the “Beer Boat”.
Since 2010 it’s carrying beer and food to the city’s downtown restaurants by using waterways. Other electric barges in Amsterdam not only deliver but even collect organic waste, which is then turned into biofuel in processing plants! Isn’t that cool?
It becomes clear that cities, logistics, as well as urban planners, are equally part of solving the inefficiency of the last-mile. Tackling this mountain of issues calls for teamwork!
A centralized platform, hub or network for similar companies, could do the trick to fill up the delivery vans & trucks that are barely loaded. Parcels could be distributed more efficiently between different companies and their delivery vehicles.
Like a big pool of parcels from different companies with every single parcel going into that one van with the same route!
Delivery Driver Experience and Smart Delivery Vehicles are also areas with huge potential for improvement and innovation.
Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company.
Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.
Next to that on-demand experiences have become firmly embedded into people’s everyday lives - be it a mobile app to book a ride, send flowers to your loved ones or order lunch to your office. It’s all possible and has made premium features like real-time tracking a standard. The online consumer expects nothing less and certainly doesn’t like to wait.
Making that quick and instant gratification happen is another story though. Groundbreaking ideas and innovations are needed to tackle all these factors. Does your startup have one?
Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.
Ellie: I eat a lot in west.berlin cafe which is here around the corner and I love the Matcha Lattes from Starbucks.