Interview by Alessandro Vercesi (current intern at betahaus)
What is OleaPark and what does it offer?
Oleapark is the first horizontal platform for events and gives the possibility for users to interact with other attendees before, during, and after an event. iPhone and Android users can download the App for free and start using it by simply logging in from their Facebook, Twitter or LinkedIn profile. The App has been created to allow customers to network at events as well as having the important information needed to attend it. Customers create a “badge” for each event and have a portfolio in which they can manage them. In this way, they are able to keep up with what is happening at the event and be in touch with the other attendees before, during, and after the event. Therefore, users can plan a meeting with other attendees and keep in touch with them after the event through the ability of creating a contact list. Thanks to the possibility to link with Facebook, Twitter, and LinkedIn, the App shows people going to an event. These are displayed according to three categories; people that you have already met at an event, people that you are connected with in the other social networks, people that you might know or be interested to meet because you share interests or contacts with them. Another benefit of the App is that users can request to arrange a meeting with another attendee of an event through a messaging/chat system within the App. In addition, the “badge” gives information about the location, agenda, hosts, attendees, and a description of the event. Check out this video...
Florent I know you were part of "Le Camping" in Paris, how was the experience and why did you decide to move to Berlin?
Le Camping is an accelerator for startups. The structure could be considered similar to betahaus because it is a coworking space where 12 startups work at the same time in the same place. Many startups face recurrent problems and being in a coworking environment can help people to be more confident and have the possibility to network and learn from the experience of the other startups. After living in Paris and working at Le Camping for 6 months, we - Florent (CEO) and Karl (CTO)- the two co-founders, decided to move to Berlin 3 months ago. This decision we made primarily because Berlin is considered the best place to be for startups. In fact, here startups can find many investors willing to support them and a very creative environment that can help the company to grow. (Check out this video ...)
Why did you decide to become a member of betahaus?
The choice of betahaus came straightforward to Karl and me because of our experience at Le Camping. That experience taught us that we want to work in a coworking environment because of the possibility to exchange opinion with other startups and the possibility of networking. After 3 months at betahaus, we are still enthusiastic of our choice and believe that the coworking environment helped us to grow a lot in this initial and crucial phase of our company.
What kind of problems do you have to face?
As for many startups, the biggest challenge that OleaPark faced is a lack of time. In fact, whenever a startup is built, the most important variable is time, and in particular, how to prioritize all the important decisions that has to be made. In addition, only two people are part of the team, which could be considered a disadvantage in bigger companies; however, this created the opportunity to be very flexible in each decision and work. As a matter of facts, we were able to develop an App for iPhone and Android, develop a web platform that corporates can use to upload their events, and being able to success in all commercial aspects. In fact, if you work in a well-integrated team, you can be even faster and more efficient than a big team.
Which are your future goals?
As most startups, our main goal is raising more funds in order to open an office in Berlin and keep developing oleapark. During one year, we were able to increase our market share from Paris’ events to a more international range. In fact, right now the app has badge for many events in Europe: Berlin, Paris, Milan, London; and the US, especially in San Francisco. Another goal of the company is being able to wider our range and be able to offer as many events as possible.
Thanks alot for the interview!
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To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.
This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.
This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more.
Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer.
Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.
Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.