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Christoph Fahle
October 7, 2012

Oleapark

Since the introduction of the Internet and Apps for Smartphones, companies have been using these tools as a way to promote their events. However, Apps created by companies that organize events are for a single-use event and do not bring enough value to the customer. For example, a customer has to download an App for each event and cannot interact with the other attendees. This results as an infrequent use of Apps and a waste of many for the companies. OleaPark started in response to the need of an events’ platform around the world.

Interview by Alessandro Vercesi (current intern at betahaus)

What is OleaPark and what does it offer?

Oleapark is the first horizontal platform for events and gives the possibility for users to interact with other attendees before, during, and after an event. iPhone and Android users can download the App for free and start using it by simply logging in from their Facebook, Twitter or LinkedIn profile. The App has been created to allow customers to network at events as well as having the important information needed to attend it. Customers create a “badge” for each event and have a portfolio in which they can manage them. In this way, they are able to keep up with what is happening at the event and be in touch with the other attendees before, during, and after the event. Therefore, users can plan a meeting with other attendees and keep in touch with them after the event through the ability of creating a contact list. Thanks to the possibility to link with Facebook, Twitter, and LinkedIn, the App shows people going to an event. These are displayed according to three categories; people that you have already met at an event, people that you are connected with in the other social networks, people that you might know or be interested to meet because you share interests or contacts with them. Another benefit of the App is that users can request to arrange a meeting with another attendee of an event through a messaging/chat system within the App. In addition, the “badge” gives information about the location, agenda, hosts, attendees, and a description of the event. Check out this video...

Florent I know you were part of  "Le Camping" in Paris, how was the experience and why did you decide to move to Berlin?

Le Camping is an accelerator for startups. The structure could be considered similar to betahaus because it is a coworking space where 12 startups work at the same time in the same place. Many startups face recurrent problems and being in a coworking environment can help people to be more confident and have the possibility to network and learn from the experience of the other startups. After living in Paris and working at Le Camping for 6 months, we - Florent (CEO) and Karl (CTO)- the two co-founders, decided to move to Berlin 3 months ago. This decision we made primarily because Berlin is considered the best place to be for startups. In fact, here startups can find many investors willing to support them and a very creative environment that can help the company to grow. (Check out this video ...)

Why did you decide to become a member of betahaus?

The choice of betahaus came straightforward to Karl and me because of our experience at Le Camping. That experience taught us that we want to work in a coworking environment because of the possibility to exchange opinion with other startups and the possibility of networking. After 3 months at betahaus, we are still enthusiastic of our choice and believe that the coworking environment helped us to grow a lot in this initial and crucial phase of our company.

What kind of problems do you have to face?

As for many startups, the biggest challenge that OleaPark faced is a lack of time. In fact, whenever a startup is built, the most important variable is time, and in particular, how to prioritize all the important decisions that has to be made. In addition, only two people are part of the team, which could be considered a disadvantage in bigger companies; however, this created the opportunity to be very flexible in each decision and work. As a matter of facts, we were able to develop an App for iPhone and Android, develop a web platform that corporates can use to upload their events, and being able to success in all commercial aspects. In fact,  if you work in a well-integrated team, you can be even faster and more efficient than a big team.

Which are your future goals?

As most startups, our main goal is raising more funds in order to open an office in Berlin and keep developing oleapark. During one year, we were able to increase our market share from Paris’ events to a more international range. In fact, right now the app has badge for many events in Europe: Berlin, Paris, Milan, London; and the US, especially in San Francisco. Another goal of the company is being able to wider our range and be able to offer as many events as possible.

Thanks alot for the interview!

Want to work with us? Follow this link to become a part of the community! 

In addition to the betahaus locations, we've formed a close relationship with some of the world's best coworking spaces. With your betahaus membership, you can work from any of our partner spaces for 1 day per month.

Coworking Spaces in Europe

Republikken // Copenhagen, Denmark // Vesterbrogade 26, 1620 København V, Denmark

Le Laptop // Paris, France // 6 Rue Arthur Rozier, 75019 Paris, France

Le Laptop - Coworking Paris

utopic_US // Madrid, Spain // Calle de la Colegiata, 9, 28012 Madrid, Spain

utopic_US - Coworking Madrid

Nest 71 // Saravejo, Bosnia & Herzegovina // Milana Preloga 12, Sarajevo 71000, Bosnia & Herzegovina

Nest 71 - Coworking Bosnia & Herzegovina

  

Toolbox // Milan, Italy // Via Agostino da Montefeltro, 2, 10134 Torino, Italy

Edspace // London, England // Block D, Hackney Community College, Falkirk St, London, UK

Bios // Athens, Greece // Pireos 84, Athina 104 35, Greece

 

CoWorx // Kristiansand, Norway // Markens Gate 8, 4611 Kristiansand, Norway

CRU – Loja / Cowork // Porto, Portugal // Rua do Rosário 211, 4050-524 Porto, Portugal

SPARK // Mostar, Bosnia & Herzegovina // Bleiburških žrtava, Mostar 88000, Bosnia & Herzegovina

StartUp Armenia Foundation // Yerevan, Armenia // 0019, 1 Marshal Baghramyan Ave, Yerevan 0019, Armenia

Tøyen Startup Village // Oslo, Norway // Hagegata 23, 0653 Oslo, Norway

Tøyen Startup Village - Coworking Oslo

Smart Coworking // Prague, Czech Republic // Václavské nám. 806/62, 110 00 Nové Město, Czechia

Smart Coworking - Coworking Prague

Lighthouse // Tel Aviv, Israel // HaHaroshet 14-16 Ra'anana, Tel Aviv, Isreal

Lighthouse - Coworking Tel Aviv

Coworking Spaces in North America

Fueled // New York City, USA // 11, 568 Broadway, FL 11, New York, NY 10012, United States **Maximum 3 Days

  

Capital Factory // Austin, USA // 701 Brazos St, Austin, TX 78701, United States

Público // Mexico City, Mexico // Puebla 403, Roma Nte., 06700 Ciudad de México, CDMX, Mexico

Coworking Spaces in South America

Area Tres // Buenos Aires, Argentina // El Salvador: El Salvador 5218, C1414BPV CABA, Buenos Aires, Argentina // Soho: Malabia 1720, C1414DMJ CABA, Buenos Aires, Argentina

Area Tres - Coworking Buenos Aires

 

HubBOG // Bogota, Colombia // Cl. 98 #18-71, Bogotá, Cundinamarca, Colombia

HubBOG - Coworking Bogota

Coworking Spaces in Asia

CIT // Taipei, Taiwan // 10452, Taiwan, Taipei City, Zhongshan District, 玉門街1號

CIT - Coworking Taipe

 

Of10 // Mumbai, India // Prudential, Ground Floor, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076, India

 

Kibar // Jakarta, Indonesia // Jl. Prof. Moh. Yamin No.1, RT.7/RW.5, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10310, Indonesia

Midori.so // Tokyo, Japan // Midori.so Nakameguro: 3 Chome-3-11 Aobadai, Meguro-ku, Tōkyō-to 153-0042, Japan // Midori.so Nagatacho: 2 Chome-5 Hirakawachō, Chiyoda-ku, Tōkyō-to 102-0093 // Midori.so2: 3 Chome-13 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062, Japan

Midori.so - Coworking Tokyo

Launchgarage Innovation Hub // Manila, Philippines // Level 2, Industria Mall, Circulo Verde, Calle Industria, Bagumbayan, Quezon City, 1110 Metro Manila, Philippines

Coworking Spaces in Australia

Independent Studios // Melbourne, Australia // 39/40 Porter St, Prahran VIC 3181, Australia

Coworking Spaces in Africa

Urban Station EGYPT // Cairo, Egypt // 2 Wadi El Nil Mohandeseen, Cairo, Egypt

Urban Station EGYPT - Coworking Cairo

Nairobi Garage // Nairobi, Kenya // Nairobi Garage, The Mirage, Chiromo Rd, Nairobi, Kenya

Nairobi Garage - Coworking Nairobi

 

BONUS: Cowork & Relax at the Coliving Space, Coconat // Brandenburg, Germany // Klein Glien 25 14806 Bad Belzig, Germany // Get €10 off your stay

 

Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them. 

Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.

Toni: And this one actually served as a starting point for the tool we’ve developed for  betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear. 

Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.



Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK


Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !

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