Katka Nagyová
July 1, 2015

New residents and Deutsche Bahn pitch day

New startup blood is coming to the house! Starting on the 1st of July, 4 teams of the DB Accelerator will call betahaus home for 3 months.

Deutsche Bahn held it’s very first Pitch for their new accelerator in betahaus on 23rd of June. The first batch is just starting at betahaus | berlin today. About 20 people can call themselves new betahaus | members. Our betahaus community is looking forward to the new faces. And you know what? Stay tuned to apply for the 2nd batch starting in autumn this year. Check infra4null to stay up to date.

The fields DB was looking for has mostly been sensor technology, machine to machine communication, analytics and smart shopping.

What's it all about?

DB opens it’s doors to innovation: For weeks DB has been on the lookout for applying startups. What they get is simple but sexy! Giving 25k with no strings attached, 3 months of coworking space in betahaus, mentoring and DB's giant network. Mainly, DB is able to provide the startups massive data to work with. 111 startups applied to be a part oft he DB Infrastructure 4.0 accelerator.

Last Tuesday, 11 pre-selected startups pitched their awesome ideas to the jury giving them some tough times.

Those were Nikolaus Röttger (Chief Editor Wired),  Mathias Ockenfels (Investment Associate at Point Nine Capital), Christoph Fahle (Co-Founder of betahaus | berlin), Dr. Volker Kefer (Member of the Management Board DB AG, Infrastructure and Services), Ute Möbus (CFO DB Station&Service AG), Klaus Müller (CTO Infrastructure DB AG), Manfred Leger (Managing Director DB Projekt Stuttgart-Ulm GmbH) and Jens Bergmann (Managing Director DB ProjektBau GmbH). The questions of the jury were accompanied by the feedback of the audience delivered through the screen.

So who are the 4 lucky winners that are going to sky-rocket their startup from betahaus?

INabE is on the run to innovate indoor navigation by using beacons. Thanks to INabE you will be able to navigate on the train stations through augmented reality.

KONUX builds precise, robust and intelligent optoelectronic sensor systems. Their vision: Intelligent infrastructure carrxing out maintenance on demand, exactly when it fits your schedule.

Swocket is making ‘smart home’ easy to use and affordable. It lets users enjoy the benefits of a smart home without having to buy everything new. Angelo Wyszengrad showed us how you can use swocket to turn on and off a light by clicking your watch. We know the good stuff - swocket is an alumni of our BETAPITCH | Berlin.

Senvisys develops an innovative railway detection system in order to improve security of railway systems.

What are these winners getting?

The essentials for the selected startups are 25k for zero equity, mentoring and 3 months of free coworking space at betahaus. The major advantage of DB Infrastructure 4.0 Accelerator? Access to the massive data system of DB, which actually means access to the world of railways. Startups also get integrated in the betahaus community and every team gets an additional person to help them with everything they need.

Now the selected teams just arrive in betahaus. Let’s make it the best time they ever had!

If you'd like to get connected or just have a feedback, drop us a line!

More information about events in betahaus, here! 

Lubomila: That’s true! What we have made sure that happens there and Nathan has been amazing with this, is that we consistently speak positively about the issues, not because we’re in a positive situation, but because the only way you can empower people is by giving them a set of tools with which they can act and encouraging them that they have the capacity to be part of the change. If we continue speaking about apocalyptic statistics, that in 12 years, we're going to die or that you have to blame this stakeholder or that stakeholder, we're never going to get anywhere close to solving the issues. Solving the issues is about collaboration.

Nathan: My main challenge as a head of content was how to get a maximum number of people on board and make them as efficient as possible. Since we are a data-driven company, a lot of my time is spent translating this information into something that is understandable and actionable I’m constantly looking at everything that everyone does outside of Plan A and finding a way to represent our content in a positive and engaging way.

Photo by Lea GK

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Lubomila: The carbon footprint of a company is always involving what's happening in the actual office but it also involves the external partners and choices. We always advise companies to start in-house, looking at what's happening in their office and within their team. As second comes the communication aspect including how you present yourself as a brand and what you communicate to your customers or online followers. Then the final step is actually implementing changes on a product level, looking deep at the supply chain, and checking if all small parts of your product are sustainable - for ex. the packaging, products made with palm oil, etc.

Lubomila: Our focus has been shifted towards actually educating businesses on what is sustainability and helping them connect to actions that can make them immediately more sustainable, and reduce their carbon emission level. This is also where our new tool comes in handy. We have built a platform which calculates, monitors and offsets CO2 emissions, that are created by a certain company and connects them to environments and projects that you can now see on our platform.

Photo by Lea GK

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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