Christoph Fahle
January 25, 2012

Nadelwald: From Coworking To Co-Sewings

Coworking spaces can benefit just about any kind of work, allowing for increased productivity, inspiration, and a sense of community. Unsurprisingly, we are beginning to see more spaces that apply the principles of coworking to a number of different fields that reach beyond traditional office work.

Coworking spaces can benefit just about any kind of work, allowing for increased productivity, inspiration, and a sense of community. Unsurprisingly, we are beginning to see more spaces that apply the principles of coworking to a number of different fields that reach beyond traditional office work.

Since September 2011, a former apartment in Neukölln's trendy Reuterkiez has housed a co-sewing space – Nadelwald. This new space offers sewing equipment, patterns, workshops, and other facilities for designers and hobbyists alike to be inspired, create projects, and share their ideas and creations with others. We asked founder Swantje Wendt a few questions about her charming new space.

How did you come up with the concept of co-sewing – the idea of applying the principles of co-working to sewing?

I originally wanted to start a fashion label, specializing in scarves and accessories, and had been searching for a place where I could work on that. Since I couldn’t find a space where I could leave my patterns and materials, I simply created my own space, and began offering it to others.

What kinds of people normally use this space - professional designers, or simply hobbyists?

At the moment, the space is used mostly by people who sew as a hobby and who like to do their own alterations. Only one of our customers is a professional designer who comes here whenever she needs equipment she does not already own.

There seems to be a growing interest in sewing these days, particularly among younger people. Why do you think that is?

I think that, in the case of younger people, sewing and other forms of handiwork can be seen as an alternative to daily work, as many people these days spend most of their time at their computers. They enjoy being able to create something with their hands, something they can be proud of in the end.

You hold a lot of workshops. Do your workshops mainly focus on sewing, or do you branch out into other forms of visual art and handicrafts as well?

Our workshops focus on any skills related to fashion. We offer workshops on different sewing techniques, and even knitting, which is taught by a guest instructor, as knitting is not my area of expertise. I plan to offer a workshop on pattern-making, as that is my specialty.

You have a store here as well. Do people who use this space sell their finished work here?

Yes. It’s part of our concept – you can be inspired by our fashion and pattern books, work on your project and finish it, and finally sell it, all in the same space.

You yourself have worked as a designer, and have done some work for Berlin Fashion Week. Could you tell us a little more about that?

I started out as a tailor, but I felt I wanted to go further in the world of fashion. So I started out working for a Berlin-based high fashion label before working for another, larger-scale label based in Bremen. I found that working for a larger label really limited my ability to be creative – I simply communicated ideas between designers and buyers, and never created anything of my own. When I finally moved back here, I decided to start my own business instead of working for another firm. At first, I wanted to start a label as a designer, but since I was unable to find space to work, I simply created my own, and that’s how Nadelwald was born. 

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To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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