Christoph Fahle
July 13, 2011

Mission Impossible – Wie man ein Schiff über die Berge bekommt

Free Culture Incubator Workshop No.8Dienstag, 26.07.2011 von 17-21.30Uhr

im betahaus Café

Mit Henning von Gierke, Maler und Regisseur, Professor an der Universität Wien

Bei jedem größeren Projekt kommt irgendwann der Punkt, wo man einfach nicht mehr weiter weiß: es treten Probleme auf, mit denen kein Mensch gerechnet hat, Budgets werden gekürzt, Teammitglieder fallen aus – kurz, das Vorhaben erscheint unmöglich. An diesem Punkt kann man entweder aufgeben oder erst recht weitermachen. Bei diesem Workshop dreht sich alles um den magischen Moment des Weitermachens über alle Widerstände hinweg. Dabei interessieren uns vor allem zwei Fragen: woher schöpft man neue Motivation und wie kann man durch einen Perspektivenwechsel das Ruder herumreißen?

Für den Workshop haben wir einen besonderen Gast eingeladen, dessen kreative Arbeit immer wieder von unmöglich scheinenden Herausforderungen bestimmt war: Henning von Gierke - er ist bildender Künstler, Regisseur, Set Designer und lehrt an der Universität Wien. Er hat unter vielen anderen mit Regisseuren wie Werner Herzog oder Völker Schlöndorff zusammengearbeitet. Im Verlauf seiner Karriere hat Henning von Gierke Bilder geprägt, die immer in unserem kulturellen Gedächtnis haften bleiben werden: das berühmte Boot, das für den Film „Fitzcarraldo“ im Dschungel Südamerikas über einen Berg gebracht werden musste, Tausende von weißen Mäusen die für die düstere Atmosphäre in „Nosferatu“ einfach nicht grau und dreckig werden wollten oder die oft zitierte Szene aus der Wagner-Oper "Lohengrin" in Bayreuth mit einer Bühne unter Wasser.

Henning von Gierke wird uns von den Herausforderungen seiner Arbeit berichten und davon erzählen wie man mit viel Leidenschaft, Liebe zum Detail und der hohen Kunst der Improvisation das Unmögliche möglich machen kann auch wenn man nur begrenzte Mittel, Zeit und Erfahrung besitzt. Danach teilt sich der Workshop in vier kleinere Gruppen auf, in denen sich die Teilnehmer über ihre individuellen (Un)möglichkeiten austauschen können. Henning von Gierke wird uns dabei etwas von seinen Methoden erzählen.Im Anschluss an den Workshop findet ein gemeinsames Abendessen im betahaus-Café statt, bei dem der Erfahrungsaustausch in größerer Runde weitergehen kann.

Die Teilnehmeranzahl ist auf 40 Personen begrenzt. Wir laden alle ein, die gerade mitten in einer unmöglich scheinenden kreativen Herausforderung stecken sich für diesen Workshop zu bewerben. Erzählt uns woran Ihr gerade arbeitet, warum ihr gerade jetzt neue Inspiration und Motivation braucht und welche Erfahrungen ihr den anderen Teilnehmern weitergeben könnt. 
Die Teilnehmer werden, wie in dieser Workshop-Reihe des Free Culture Incubator üblich, im Hinblick auf einen spannenden Mix an Menschen, beruflichen Hintergründen und Erfahrungen ausgewählt.

Die Teilnahme am Workshop ist kostenlos. Für das gemeinsame Abendessen zahlt jeder Teilnehmer einen Unkostenbeitrag von 5 Euro.

Die Workshop-Sprache ist Englisch. Wir werden Euch spätestens am 20. Juli Bescheid geben ob Ihr bei dem Workshop dabei sein könnt.

> Hier geht es zum Anmeldeformular.

In Partnerschaft mit dem Kompetenzzentrum Kultur-und Kreativwirtschaft des Bundes & dem Kreativen Netzwerk Moritzplatz:

Weitere Information auf unserem Kalendar!

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High-Mobility (Germany)

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Kiwi Last Mile (Spain)

Using a new multi-modal delivery platform, Kiwi offers an efficient, profitable and sustainable last mile delivery solution. Kiwi operates its own fleet, basing its operations in a new ‘cellular delivery model’. It has dubbed itself the ‘future of the last mile’! (Germany)

BRIVE reduces fleet and vehicle costs by rewarding good driving behavior. Better driving translates into savings on fleet costs and higher salary bonuses for drivers. It already comes with a BRIVE credit card!


German Autolabs (Germany)

The Automotive Voice Assistance platform from German Autolabs is a customisable conversational assistance solution for mobility. German Autolabs leverages deep domain knowledge; bypassing lengthy development cycles to build groundbreaking voice products.

Autofleet (Israel)

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Neohelden (Germany)

Neohelden is developing a digital AI-assistant for enterprise use-cases. You can think of it as Alexa, but for business. Users can customise the Neo platform intuitively via Drag & Drop, to tailor the AI-assistant to any possible needs.

Parkbob (Austria)

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VISCOPIC (Germany)

VISCOPIC leads in 3D data processing and worker guidance solutions, focusing on 3D sensing technology and augmented reality. It aims to guide companies into the future by showing them what technologies they need in order to be optimally efficient and productive.

Transmetrics (Bulgaria)

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Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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