Christoph Fahle
July 23, 2012

Member of the Week: Sarah Kennedy

Sarah Kennedy is a designer for Skew studio, London. Skew is a multi disciplinary studio which works taking entertainment brands from Screen to Shelf. Skew is a diverse team of designers and work across Textiles, Fashion, Packaging, Branding and Web Design working for clients including the BBC, Nickelodeon and Disney. They have clients all over the world and they are really interested to work for more clients here in Germany. Sarah is our regular guest at betabreakfast, she has been a member of betahaus since May.

What inspired you to start working as a graphic designer?

I work as a designer for Skew. The great thing about Skew is you get to work across such a wide range of different projects and different design fields. I may work on a Web project one day and a Textile project the next. This is a really great chance to look at projects from different angles and offer something new and exciting. I work with the team in London remotely and we Skype each other to share inspiration and ideas.

What made you decide to move to Berlin ?

I’m from the North of England. I worked in London for 4 years after university. During my studies I came to Berlin for 3 months for an internship at c.neeon and I always wanted to come back. After 4 years in London I wanted a change and Berlin seemed to be the perfect choice.

How would you compare the work environment here for designers to that in London?

Berlin has a much more relaxed atmosphere than London. Skew Studio is based in London’s East End, near Shoreditch. The studio has a real creative energy and buzz about it which is similar to the betahaus. All the designers get together once a week to discuss the projects we are working on and where in a project we are up to, kind of like a betabreakfast.

How do you like the atmosphere at betahaus? What do you like about betahaus, and what do you feel could be improved?

The betahaus has been a great place to come and work in Berlin. I could start working as soon as I got to Berlin and I have met so many interesting people since I got here. Betabreakfast is my favourite time of the week, I feel inspired, full of coffee and ready to start a busy day!

You are working with Skew Studio in London, which  focus on the entertainment industry. How did you get involved with the Skew Studio? 

I did an internship at Skew when I finished University. After that I worked at Skew as a freelancer for a year and then went full time.

What kind of advice would you give to young designers looking to become successful these days?

Get involved with as many different projects as possible while studying and after University. Internships are a great way to meet people and find out what you really want to do.

Join Sarah and other entrepreneurs at betahaus! Click here to see how to become a member! 

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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