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Christoph Fahle
March 5, 2012

Member of the Week: Research2Guidance

With mobile device ownership ever on the rise, an increasing number of companies are now turning to the mobile sector to extend their brands or services through applications. Research2Guidance, a mobile apps research and consultancy company, has specialised in this growing and constantly-evolving market since 2009, and provides companies with guidance for their individual mobile strategy, based on extensive statistical research on the latest trends in the market.

With mobile device ownership ever on the rise, an increasing number of companies are now turning to the mobile sector to extend their brands or services through applications. Research2Guidance, a mobile apps research and consultancy company, has specialised in this growing and constantly-evolving market since 2009, and provides companies with guidance for their individual mobile strategy, based on extensive statistical research on the latest trends in the market.

Grace Gair, research coordinator; and Markus Pohl, co-founder, explain further.

What motivated the founding of Research2Guidance?

Markus: Research2Guidance was founded in 2009 when we decided to write a report about a topic that hadn’t previously been reported on: the market for mobile applications. From this report, we decided to found a company specialising in this kind of research, as we noticed how quickly mobile applications were catching on with consumers.

Mobile technology is being embraced by an increasing number of different companies in different sectors. However, is there a particular sector that is especially benefitting from the use of mobile technology?

Grace:. Mobile applications as we know them now first emerged in the consumer space. However, especially in the last 12-18 months, as more consumers bring their mobile devices into the workplace, we are seeing mobile technology being used  across sectors and industries. Nowadays, we see all kinds of industries – healthcare, construction, even manufacturing – adopting mobile technology and using these kinds of devices for their employees and customers as extensions of their brands and services.

What are some of the most common challenges a firm would face when looking to enter the mobile market?

Grace: We focus primarily on observing and examining trends in the mobile market, and on reporting on that. Probably one of the biggest challenge we’ve noticed during research for our Mobile Enterprise Report is the inherent problem of fragmentation – all the different types of devices and operating systems raise the issue of compatibility of apps and platforms on these devices. A second challenge partially stemming from that fragmentation is security – for example, malware in apps, or data security in connecting to backend components – which have especially severe consequences for  the enterprise market.

Based on what you’ve observed, what general advice would you give to a firm looking to expand into the mobile market?

We are primarily focusing on researching and understanding the trends in the mobile apps market from a classic market research approach. In addition to understanding trends in the general market we are also looking at niche areas such as the m-health (mobile health) market – essentially the market for healthcare-related apps, the enterprise market, or the e-commerce market, for example.  We also offer consultative services where we work with clients interested in learning about the mobile market in order to better leverage it.

You’ve been based at betahaus for quite a while now. What do you think of this kind of working environment, and what do you especially like about it?

Markus: One of the co-founders of Research2Guidance had been working at betahaus for some time before I and some other team members eventually joined him here. What I like about betahaus is the flexibility of the space, and the strong community spirit among coworkers here. Of course, it also helps that the location is very central.

The new space is six stories spread out across 2800 sqm. We’ll be renovating the building with our members in mind, so here’s what we can promise:

  • 5 Floors of Coworking Areas
  • Event Spaces
  • More Meeting Rooms
  • More Team Rooms
  • More Call Boxes
  • A Rooftop Terrace
  • A Café

We'll be updating The Move landing page with photos as we have them, so watch out for that!

when do you need a notary?

We’ll open the doors of our new space between mid-August and mid-September 2018. We plan to begin moving in July to ensure that the space is functional and comfortable by the time you get there. Bottom line, we’ll do everything we can to make the move as seamless as possible.

The move is our third big announcement of 2018 following the news that we’re be expanding our operations with betahaus | Tirana and managing coworking for Berlin’s new blockchain space, Full Node

The idea behind betahaus was never to be just a coworking space. We wanted to create a platform where people of our generation could thrive personally and professionally. We’ve always thought we could do this on a much bigger scale and we’re thrilled to see it happening. We’re excited about what we’re able to learn from this move, not just for betahaus, but for the future of coworking in Europe.

We’re sure you have a lot of questions about what’s coming next. 

We want to hear from you! Email us at themove@betahaus.com or join us for a closed Town Hall where we’ll answer all of your questions and talk through any concerns. We’ve also started members-only page for FAQs, resources, and important dates about the move (check your inbox!). 

We've got some big changes ahead of us, but one thing's for sure: we're so glad to have you with us for the ride!

We're looking forward to this new challenge, and will keep you updated along the way. Get in touch with any questions you might have about Full Node!

Not a blockchain startup but looking for a coworking space? Be sure to check out the flexible membership options at betahaus!

Finally, You describe your target group as LOHAS (Lifestyles of Health and Sustainability), which is a very niche market. Can you tell us more about what type of people they ARE and what theY value? What's some advice you can share to other startups targeting this market?

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