Interview by Mateja Plaskan
Julio Santos is a software engineer with a Master in Informatics and Computing Engineering. His main interests are web and mobile development, interaction design, and building Facebook applications. He is based in betahaus Berlin as lead developer and founder of the Facebook application, Gruvi. Gruvi is a platform that helps entertainment brands build and manage their communities by allowing users to give and receive movie recommendations within a network.
Gruvi is a start up registered in UK, but you started to develop the program in Copenhagen. How did you become involved with founding Gruvi, and what inspired you to found it?
I started out as one of the two initial developers, not a founder. But it so happened that, as time went by, I developed a very close relationship with both the product and original founders, and I eventually became part of the company, and am now considered a co-founder.
What made you decide to come to Berlin to develop your product? How has working from betahaus affected you and your work?
I came to Berlin because right now it really feels like the European capital. I came here from Copenhagen, and I had gotten a little tired of how strict everyone was over there - though I found it easier to communicate with people, since there were more English speakers there. In Berlin, I find everyone to be more open - you can communicate and connect with nearly anyone. It really feels like people are living here!
I had been working from a similar coworking space in Copenhagen. This particular place was located in a building formerly owned by Nokia, who, after having experienced an unfortunate round of layoffs, had left a lot of free space. So the environment here isn’t radically different, but I still prefer betahaus.
You’ve worked with some well-known studios before. How did you get in touch with them?
One of the original founders has a background in the film industry, and used to work with a trailer distribution company, so he had a lot of contacts and a good idea of how the industry worked. Aside from that, our product is revolutionizing the way business is done in that industry, and so these brands end up coming to us for help, without us having to ask them.
What is the aim of your product? Do you have any challenges in the future for Gruvi?
the Gruvi app
The aim of our product is to do something with movie recommendations that has never really been done right before. There are already products like Netflix, who use complex algorithms to try and determine what movies one wants to watch. Nobody really cares about that. Instead, people are more likely to watch movies based on recommendations from a friend, or from someone they trust to know their taste. So we base our product on that, by helping people find contacts who can get to know their taste and recommend movies to them.
What kind of advice would you have for young software engineers, particularly those wishing to found their own start ups
Software engineering is probably the best job to have at the moment. There is amazing demand in the market for software engineers, so it’s a highly-valued position. However, I see a lot of people getting pulled away from what they’d perhaps really like to do because they are so seduced by such a highly-valued job. In the end, the quality of your product depends entirely on how passionate you are about your work, so it’s best if you do something you love, even though you may not make as much money from it. Of course, if you have a family to feed, money should be more of a concern, but before that, I’d say you should just do what you love!
Want to join Julio and other entrepreneurs at betahaus? See how here!
From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia
The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon
Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.
Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:
Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.
From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.
In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.
Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.
Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!
In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.
Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.
Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.
We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.
Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.