The slogan of 1000heads is« the Word of Mouth People«. What is the aim of 1000heads in Berlin?
At the moment our obvious aim is to do awesome work for our existing clients here in Germany but of course we’re also looking to expand business and find new clients that we can help out with our more than 11 year experience in WOM-marketing. 1000heads is a leader in Word of Mouth and social communication and we have a 90-strong team of talented thinkers, doers and sometime dreamers who bring social communication to life for brands around the world Explaining WOM thoroughly would go beyond the scope of this interview so I’ll try it really briefly in a couple of sentences: WOM is everywhere: it’s people talking to each other – offline and online. It’s everything we write, read, see, smell, taste and experience. It happens when we feel something: emotion is our social currency and passion drives us to share. This sharing happens more and more online nowadays with social networks and new possibilities to make oneself heard. We help brands to understand what people are saying about them and their products as well as foster advocacy when we meet people who passionately talk about certain products, topics or brands. All of this needs constant listening and innovating so we can find the right strategies for our clients in encouraging participation and collaboration with their audiences
1000heads helps brands to be more social. Do you use any specific strategies to promote the brands?
While a lot of regular activities happen online on social networks and blogs for instance there are also big events we organize offline in order to spread WOM in “both worlds”.
How do you like working in a co-working space »betahaus«? And how does it affect your work?
Not only were we able to start immediately with our work from Berlin thanks to the immediate availability of a comprehensive office infrastructure that betahaus offers – we also needed different helping hands on several projects almost immediately after I set up in betahaus. So far we have been working together with various betahaus members i.e. a video producer, a web developer, a graphic designer etc. As most of our work is project-based it’s important for us to be able to flexible commit someone to help out on a job. Betahaus is a great resource for this kind of work and I’m glad to see that this has always worked out perfectly.
You’ve worked with some well-known brands (Nokia, Pedigree, Skype, BBC, P&G...). How did you get in touch with them? What kind of approach do you use to help the brands?
I guess for once it’s our reputation of working on many very exciting projects for various clients. That and our man Rob Ford over at HQ in London who can do amazing things on the phone. ;) Most of the time it all comes down to building a reputation and being persistent as well as helping a (potential) client to see what they are missing or what helps them to build advocacy around their brand or products.
Do you have any goals for the future?
As 1000heads is half-way through the 12th year in London, we’re about to celebrate our 2nd birthday here in Berlin (and in betahaus). It’s still a challenge to be working remotely as one part of a bigger team in a different city of a different country but I’m gladly taking that challenge. For the future we’d like to grow the team here in Berlin with the help of an Account Manager. We’re actually looking for someone to work for us at the moment. Head to http://1000heads.com/recruitment/ to find out more.
Join Julian and other entrepreneurs at betahaus! Click here to see how to become a member!
Working for Lufthansa back in 2002, Joachim (CEO & founder @ Jolocom) had the idea to develop a better system for companies to swap data internally and for people to share their data with companies. Back in 2002, the resistance to open networks and communication was strong. However, just a few years later, social media and blockchain changed the rules of the game, which led to the founding of Jolocom in 2014. (Read the whole story here)
Ellie joined the Jolocom team in the fall last year. She’s part of the content team and is responsible for communications and online platforms maintenance.
Volker is currently studying IT-Systems Engineering at HPI, working on his master thesis with Jolocom. He joined the software development team in March this year and has previously worked from betahaus for another startup company.
With two locations in the heart of the city, betahaus l Sofia is a home of some of the most successful Bulgarian startups and is one of the leading innovation hubs in Sofia. Their main space is located just two minutes on foot from Sofia University and the second one stands right at the central Slaveykov Sqaure and has a beautiful view over the city.
As all of our locations, its pet and bicycle friendly and offers the same comfy and relaxed atmosphere you've come to expect from betahaus. Identical to our space, betahaus | Sofia uses glass doors for its team rooms, to build transparency and inclusion.
betahaus | Sofia is spread across 1800 q.m. divided into 2 separate spaces. Shipka 6 is 1300qm and takes over the entire 3rd floor of the UBA – Union of the Bulgarian Artists. Slaveykov Square is placed on the roof top of another historical building in Sofia. There they have two balconies with 360 degrees view, a cafe/bar and a shared kitchen.
Membership plans start from 350,– BGN for Workspace and go up to 435,– BGN for Private Offices. Currently, the space has around 190 members and will soon implement also Club Memberships plan. Every member of the Club will have access to events, conference room and betahaus community.
Ellie: Currently we have around 5 active pilots and we effectively work B2B2C. So we build our application for businesses which have their own user bases.
Volker: One of our ongoing projects is a pilot with Telekom. With their team, and partners from Riddle & Code and Simple Mobility, we have created the Magenta Scooter — an innovation in e-mobility that allows users to ride share while using their decentralized digital IDs. That means users can rent the scooter with our app and our identity. The main advantage there is that you can store your drivers licence in your Jolocom SmartWallet and then share this license with the app of Telekom. This eliminates the long onboarding process of verifying your license.
Ellie: Another example is our e-government collaboration with The City of Antwerp called Blockchain on the Move. Using the SmartWallet, municipal employees can issue and validate their own credentials and create eIDs for citizens – it’s a digital ID with which you can register at the university or go to a swimming pool, as two examples.
Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company.
Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.
Ellie: I know that before joining betahaus Jolocom was in the Ethereum office – a collaborative blockchain space for companies also building on the same platform and the idea was always to stay within a coworking space. When they closed and we had to move, the next closest choice in terms of company culture was betahaus.
Ellie: The people in the building and the spaces are just really cool. I personally don’t go to community events as much as i would like to but I still end up meeting a lot of people here. Mostly in the kitchen. One of my good friends is actually someone I met in betahaus.
Volker: I once saw a friend of mine presenting at betabreakfast and I didn’t know that he would be here. It was so funny seeing him on the stage.
Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.
Ellie: I eat a lot in west.berlin cafe which is here around the corner and I love the Matcha Lattes from Starbucks.