The slogan of 1000heads is« the Word of Mouth People«. What is the aim of 1000heads in Berlin?
At the moment our obvious aim is to do awesome work for our existing clients here in Germany but of course we’re also looking to expand business and find new clients that we can help out with our more than 11 year experience in WOM-marketing. 1000heads is a leader in Word of Mouth and social communication and we have a 90-strong team of talented thinkers, doers and sometime dreamers who bring social communication to life for brands around the world Explaining WOM thoroughly would go beyond the scope of this interview so I’ll try it really briefly in a couple of sentences: WOM is everywhere: it’s people talking to each other – offline and online. It’s everything we write, read, see, smell, taste and experience. It happens when we feel something: emotion is our social currency and passion drives us to share. This sharing happens more and more online nowadays with social networks and new possibilities to make oneself heard. We help brands to understand what people are saying about them and their products as well as foster advocacy when we meet people who passionately talk about certain products, topics or brands. All of this needs constant listening and innovating so we can find the right strategies for our clients in encouraging participation and collaboration with their audiences
1000heads helps brands to be more social. Do you use any specific strategies to promote the brands?
While a lot of regular activities happen online on social networks and blogs for instance there are also big events we organize offline in order to spread WOM in “both worlds”.
How do you like working in a co-working space »betahaus«? And how does it affect your work?
Not only were we able to start immediately with our work from Berlin thanks to the immediate availability of a comprehensive office infrastructure that betahaus offers – we also needed different helping hands on several projects almost immediately after I set up in betahaus. So far we have been working together with various betahaus members i.e. a video producer, a web developer, a graphic designer etc. As most of our work is project-based it’s important for us to be able to flexible commit someone to help out on a job. Betahaus is a great resource for this kind of work and I’m glad to see that this has always worked out perfectly.
You’ve worked with some well-known brands (Nokia, Pedigree, Skype, BBC, P&G...). How did you get in touch with them? What kind of approach do you use to help the brands?
I guess for once it’s our reputation of working on many very exciting projects for various clients. That and our man Rob Ford over at HQ in London who can do amazing things on the phone. ;) Most of the time it all comes down to building a reputation and being persistent as well as helping a (potential) client to see what they are missing or what helps them to build advocacy around their brand or products.
Do you have any goals for the future?
As 1000heads is half-way through the 12th year in London, we’re about to celebrate our 2nd birthday here in Berlin (and in betahaus). It’s still a challenge to be working remotely as one part of a bigger team in a different city of a different country but I’m gladly taking that challenge. For the future we’d like to grow the team here in Berlin with the help of an Account Manager. We’re actually looking for someone to work for us at the moment. Head to http://1000heads.com/recruitment/ to find out more.
Join Julian and other entrepreneurs at betahaus! Click here to see how to become a member!
From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia
The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon
Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.
Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:
Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.
From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.
In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.
Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.
Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!
In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.
Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.
Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.
We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.
Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.