The slogan of 1000heads is« the Word of Mouth People«. What is the aim of 1000heads in Berlin?
At the moment our obvious aim is to do awesome work for our existing clients here in Germany but of course we’re also looking to expand business and find new clients that we can help out with our more than 11 year experience in WOM-marketing. 1000heads is a leader in Word of Mouth and social communication and we have a 90-strong team of talented thinkers, doers and sometime dreamers who bring social communication to life for brands around the world Explaining WOM thoroughly would go beyond the scope of this interview so I’ll try it really briefly in a couple of sentences: WOM is everywhere: it’s people talking to each other – offline and online. It’s everything we write, read, see, smell, taste and experience. It happens when we feel something: emotion is our social currency and passion drives us to share. This sharing happens more and more online nowadays with social networks and new possibilities to make oneself heard. We help brands to understand what people are saying about them and their products as well as foster advocacy when we meet people who passionately talk about certain products, topics or brands. All of this needs constant listening and innovating so we can find the right strategies for our clients in encouraging participation and collaboration with their audiences
1000heads helps brands to be more social. Do you use any specific strategies to promote the brands?
While a lot of regular activities happen online on social networks and blogs for instance there are also big events we organize offline in order to spread WOM in “both worlds”.
How do you like working in a co-working space »betahaus«? And how does it affect your work?
Not only were we able to start immediately with our work from Berlin thanks to the immediate availability of a comprehensive office infrastructure that betahaus offers – we also needed different helping hands on several projects almost immediately after I set up in betahaus. So far we have been working together with various betahaus members i.e. a video producer, a web developer, a graphic designer etc. As most of our work is project-based it’s important for us to be able to flexible commit someone to help out on a job. Betahaus is a great resource for this kind of work and I’m glad to see that this has always worked out perfectly.
You’ve worked with some well-known brands (Nokia, Pedigree, Skype, BBC, P&G...). How did you get in touch with them? What kind of approach do you use to help the brands?
I guess for once it’s our reputation of working on many very exciting projects for various clients. That and our man Rob Ford over at HQ in London who can do amazing things on the phone. ;) Most of the time it all comes down to building a reputation and being persistent as well as helping a (potential) client to see what they are missing or what helps them to build advocacy around their brand or products.
Do you have any goals for the future?
As 1000heads is half-way through the 12th year in London, we’re about to celebrate our 2nd birthday here in Berlin (and in betahaus). It’s still a challenge to be working remotely as one part of a bigger team in a different city of a different country but I’m gladly taking that challenge. For the future we’d like to grow the team here in Berlin with the help of an Account Manager. We’re actually looking for someone to work for us at the moment. Head to http://1000heads.com/recruitment/ to find out more.
Join Julian and other entrepreneurs at betahaus! Click here to see how to become a member!
In addition to the betahaus locations, we've formed a close relationship with some of the world's best coworking spaces. With your betahaus membership, you can work from any of our partner spaces for 1 day per month.
Republikken // Copenhagen, Denmark // Vesterbrogade 26, 1620 København V, Denmark
Le Laptop // Paris, France // 6 Rue Arthur Rozier, 75019 Paris, France
utopic_US // Madrid, Spain // Calle de la Colegiata, 9, 28012 Madrid, Spain
Nest 71 // Saravejo, Bosnia & Herzegovina // Milana Preloga 12, Sarajevo 71000, Bosnia & Herzegovina
Toolbox // Milan, Italy // Via Agostino da Montefeltro, 2, 10134 Torino, Italy
Edspace // London, England // Block D, Hackney Community College, Falkirk St, London, UK
Bios // Athens, Greece // Pireos 84, Athina 104 35, Greece
CoWorx // Kristiansand, Norway // Markens Gate 8, 4611 Kristiansand, Norway
CRU – Loja / Cowork // Porto, Portugal // Rua do Rosário 211, 4050-524 Porto, Portugal
SPARK // Mostar, Bosnia & Herzegovina // Bleiburških žrtava, Mostar 88000, Bosnia & Herzegovina
StartUp Armenia Foundation // Yerevan, Armenia // 0019, 1 Marshal Baghramyan Ave, Yerevan 0019, Armenia
Tøyen Startup Village // Oslo, Norway // Hagegata 23, 0653 Oslo, Norway
Smart Coworking // Prague, Czech Republic // Václavské nám. 806/62, 110 00 Nové Město, Czechia
Lighthouse // Tel Aviv, Israel // HaHaroshet 14-16 Ra'anana, Tel Aviv, Isreal
Fueled // New York City, USA // 11, 568 Broadway, FL 11, New York, NY 10012, United States **Maximum 3 Days
Capital Factory // Austin, USA // 701 Brazos St, Austin, TX 78701, United States
Público // Mexico City, Mexico // Puebla 403, Roma Nte., 06700 Ciudad de México, CDMX, Mexico
Area Tres // Buenos Aires, Argentina // El Salvador: El Salvador 5218, C1414BPV CABA, Buenos Aires, Argentina // Soho: Malabia 1720, C1414DMJ CABA, Buenos Aires, Argentina
HubBOG // Bogota, Colombia // Cl. 98 #18-71, Bogotá, Cundinamarca, Colombia
CIT // Taipei, Taiwan // 10452, Taiwan, Taipei City, Zhongshan District, 玉門街1號
Of10 // Mumbai, India // Prudential, Ground Floor, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076, India
Kibar // Jakarta, Indonesia // Jl. Prof. Moh. Yamin No.1, RT.7/RW.5, Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10310, Indonesia
Midori.so // Tokyo, Japan // Midori.so Nakameguro: 3 Chome-3-11 Aobadai, Meguro-ku, Tōkyō-to 153-0042, Japan // Midori.so Nagatacho: 2 Chome-5 Hirakawachō, Chiyoda-ku, Tōkyō-to 102-0093 // Midori.so2: 3 Chome-13 Minamiaoyama, Minato-ku, Tōkyō-to 107-0062, Japan
Launchgarage Innovation Hub // Manila, Philippines // Level 2, Industria Mall, Circulo Verde, Calle Industria, Bagumbayan, Quezon City, 1110 Metro Manila, Philippines
Independent Studios // Melbourne, Australia // 39/40 Porter St, Prahran VIC 3181, Australia
Urban Station EGYPT // Cairo, Egypt // 2 Wadi El Nil Mohandeseen, Cairo, Egypt
Nairobi Garage // Nairobi, Kenya // Nairobi Garage, The Mirage, Chiromo Rd, Nairobi, Kenya
BONUS: Cowork & Relax at the Coliving Space, Coconat // Brandenburg, Germany // Klein Glien 25 14806 Bad Belzig, Germany // Get €10 off your stay
Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them.
Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.
Toni: And this one actually served as a starting point for the tool we’ve developed for betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear.
Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.
Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different.
Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally.
Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.
Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.
Martin: Oh, there is this Italian restaurant called Ristorante del Arte
Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.
Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to firstname.lastname@example.org !